Jenny Fang’s Post

Top Tips for #Cannes? Look no further. Our CSO Mel Arrow gives MoreAboutAdvertising the run down of what campaigns she believes will bag some Lions in just a few weeks time. "No article about Cannes 2024 would be complete without saying the word ‘humour’ as quickly as possible, and it only took me thirteen words, so arguably, I should win something for that. With the introduction of a new humour category, the world’s most prestigious advertising awards appear to be encouraging the industry out of its purpose-filled era (and boy has it been a long one…) and into a lighter chapter. Our chortle era, if you will. With that said, however, it’s probably quite telling that only one of my picks is funny. There’s been a lot of humour talk, and not a lot of funny trousers. The others do, at least, still shun purpose. They’re bold, single-minded, iconic and unapologetically branded. C’est simple. In fact, it’s so simple, I feel almost exactly the same way about them all.." Read the full article here: https://lnkd.in/e_jtriS9 #TruthWellTold #McCanners McCann Worldgroup Cannes Lions International Festival of Creativity

2023: No.1 in the Middle East, No.9 in the world. 2024: No.1 in the Middle East, No.7 in the world.

When you understand that 70% of the success of a campaign comes from the creative aspect, you work with WPP. When you realize that you need to integrate creativity and tech to deliver the creativity, you work with Ogilvy One.

Uncommon the brand- a shining example of what we should be delivering for our clients. Here are my thoughts on the sale of Uncommon to Havas

Need some inspiration for your next creative brief or strategy? Dragging your feet into yet another year? On January 31 and February 1, we're hosting a FREE livestream from the offices of adam&eveDDB in London. The event is called The Sweathead Get-Ahead. 1500 people have registered so far. We've rounded up a slate of APG and Effie champions and a table full of cultural researchers and strategists to give you plenty to think about. Day One: 1. Jamie Peate, Global Head of Effectiveness & Retail for McCann Worldgroup, will share McCann's Effie-winning work for Aldi 2. Tom Sussman, Deputy CSO at Leo Burnett UK, will show us how eyebrows sell McDonald's 3. Joan Devereux, Planning Director at Pablo, will reveal game-changing strategy for Flora 4. Loz Horner will take a break from dominating Premier League Fantasy League and his work as Strategy Partner at Lucky Generals to share the long-term brand-building work of Yorkshire Tea 5. Rory Gallery + Jolene D'Souza from Special New Zealand will dial in from New Zealand to show their work for Partners Life 6. Will Grundy (Head Of Planning) will take the stairs to where we're streaming from to share adam&eveDDB's work for CALM x ITV On Day Two: 1. Kit Altin, CSO @ The Gate London, will open up about Replens 2. Amy Daroukakis, Cultural Strategist, will present some practical ways to play with trends 3. Athena Chen (陳瑋璞), Cultural Foresight Strategist, will shine a light on APAC trends that will have global influence 4. Sam Shaw will represent Canvas8 in his presentation "Coping Mechanisms" 5. Carlotta (Charlie) Monzani, Cultural Insights Specialist, will beam in from Ogilvy Italia, with her talk "Reframing 2024" And we'll confirm one more speaker this week. We're trying to step up our production this year. So, with any luck, this will look professional, we'll be in the same room, and we'll have some fun. A big thanks to these busy minds. I admire them and their companies a lot. RSVP link in the comments. I'll be teaching a masterclass in London on Thursday, Feb 1. Drop a note in the comments or DM me if you'd like details. ** Follow Sweathead for strategy tips. #advertising #marketing #events

While the glitterati descends at Cannes Lions International Festival of Creativity, spare a thought for those who haven't and will not make it there. No hobnobing with the who's who of the ad world! What a miss.Damn!! What should they feel about themselves and the ads they worked on. The tireless efforts they put into their work, which in fact made real impact for the brand, goes unrecognized. Does it amount to nothing. Certainly not. The human tendency is ' I'm not good enough, this ad is not good enough'. 'I'm not recognized among my peers. I'm a failure.' Hold on. You entered advertising not to win awards, you entered advertising to do some great work that made a 'difference' for the brands, customers and the world at large. You shaped narratives, you made the needle move. Not getting a Lion, Tiger or a Panther shouldn't stop you from doing what you love the most. * Advertising *. So, hop on that saddle and gallop to things that are more important.🐎🏇While they get their Lion, you get the Lion's share. Happy hunting🏹🦁 For that matter, we aren't sure if the memorable ad posted by us a day earlier made it to the Cannes. Who cares. It made it to our #hearts. That's all that matters. #advertising #publicrelations #creativity #marketing #Cannes #branding #socialmedia #digitalmarketing

Long-term brands and agency relationships WORK BETTER.

April’s Joy of Digital Award goes to…. OVO! 🙌 OVO's first actionable audio ad champions environmental action, speaks to our Chief Digital Cheerleader Joy T.B.'s love of napping and even includes a dash of hollywood magic 💫 Big congrats to OVO, Goodstuff, Say It Now & Saatchi & Saatchi on their Joy of Digital win 🎉 - find out more about the campaign via the link in the comments #digital #advertising #JoyofDigital #award #creativity Alice Tendler

Being on the ground at Cannes Lions International Festival of Creativity, here’s my initial dispatch: In 2010, Cannes Lions dropped the word “advertising.” It made sense at the time because there were starting to be so many new forms of advertising that didn’t fit the old mold. Branding-wise, I believe it was a great positioning move. Since then, the festival has grown tremendously. It now attracts so many people from so many different job functions and companies, not just agencies and production companies. So many new categories have been added also. Naturally, I thought there would be way more creative work entered into the show. Not so. Almost 40% less creative work. Does that mean this industry is now less about the work and creativity? Creatives used to own the word creativity. That may have been true in the context of advertising. However, in a borderless, always-on world where anyone can create, creativity no longer belongs to creatives only. I made this point to a strategist friend of mine near the Croisette today. He said candidly. It never did. #CannesLions #creativity #advertising

Thanks, Aian, for allowing me to share my thoughts on the use of AI in marketing/advertising to your followers. Headline to future creative practitioners: learn it, master it, be an AI pilot... but, in the short term, watch out for prevailing biases, copyright issues, and confidentiality problems.