Jennifer La Londe Schumacher’s Post

Get ahead of the game and explore our latest insights on advertising tactics for the 2024 NFL season. Learn how to maximize your reach and impact with these high-value opportunities. #lifeatcox #nfladvertising

Get ahead of the game and explore our latest insights on advertising tactics for the 2024 NFL season. Learn how to maximize your reach and impact with these high-value opportunities. #lifeatcox

Whether you are an NFL fan or not, the Super Bowl garners massive awareness every year for the big, expensive and splashy ads. But are the ads memorable? Vistar's APAC Managing Director, Ben Baker thinks they may not be, unless they have the right supporting channels. Check out the Mumbrella article here to find out why: https://hubs.la/Q02kCSk20

It's not just american football, it's more than this. You might not follow the NFL but have probably already heard about Super Bowl, right? 🤔 But why is this event important? Let's go to the beginning! 🧐 In your first edition, in 1967, the Super Bowl was transmitted simultaneously for CBS and NBC channels. Do you know how much was a commercial with 30 seconds at halftime of the game? 42 thousand dollars. 😯 And this was only the premier of this format of advertising. But the cost for this space at halftime of the game has increased because they have a huge public watching the game at this moment, so these advertisements impact these people doing the function that an advertisement has: advertise. 😌 In 2023, the advertising with 30 seconds was estimated at 7 million dollars at halftime of the game. 😱 Big brands like McDonald's, Snickers and Apple have made history with this kind of advertising over the years. You need to be very good to impact the public in 30 seconds and these brands got it. And I don't need to mention the halftime show, right? That give considerable visibility for the artists that performed on the centre of the stadium. (Anxious to watch Usher performance today 🤩) So yes, the Super Bowl is not about just the game, is more than this. I cannot understand everything about American football, but have a huge knowledge of marketing and advertising (I studied this for 4 years) and I can understand how much this event is important. And I think that is not a crime watch the game just for the advertising and halftime show, right? But go, Chiefs! Go, 49ers! 🏉😝

Sharing new article with our take on media planning & Super Bowl Ads. We share one of our favorite SB ads this year created by Doritos! Enjoy the game everyone. #superbowl #advertising #media #advertisingandmarketing

Football has always been big for advertising. But while everyone knows that the Super Bowl is big business, many underestimate the potential of college football. According to recent data, retail ads that aired during college football games on Thanksgiving were 5% more likely to generate engagement online compared to the primetime average for retail brands. Even the NFL has untapped advertising potential, as the report found that the first-ever NFL Black Friday game performed very well for advertisers, as consumers who saw ads during the game were 35% more likely to engage compared to the retail primetime average. #BrandStrategy #SportsAdvertising

What a day! We cannot even keep up! Zappi is featured today in Inc. Magazine, CNBC, Advertising Week and the Financial Times (where a quote from Zappi ties up the article with a punch!) It fills me with pride to see the media's ongoing interest in Zappi's technology, our data, and how we're supporting our customers to create the best possible advertising campaigns for the Super Bowl. I cannot wait to cheer all of our customers on, and watch the full ads, this Sunday! Armed with our platform to empower marketing teams and insights leaders, I already know which companies will be winning the "Marketing Olympics" aka Super Bowl Ads! Will you be able to tell which ads were tested and optimized in advance with Zappi? Hint: they'll likely be your favorites. #superbowl #advertising #marketing

Super Bowl: A Testament to Classic Marketing & Advertising Grandeur Even in an era dominated by multi-screens and the dispersal of audiences, the Super Bowl stands as a towering beacon of unified attention. Commanding advertising spends upwards of $7 million for just 30 seconds of airtime, it captivates over 100 million viewers, becoming a monumental event in both sports and marketing realms. The allure? An iconic blend of high-stakes sports action, celebrity dazzle, and advertising creativity that keeps conversations buzzing long after the game. This year, the Super Bowl advertising lineup read like a Hollywood red carpet, featuring megastars such as Ben Affleck, Jennifer Lopez, Matt Damon, Sir Anthony Hopkins, Beyoncé, Jay-Z, Jennifer Aniston, David Beckham, the entire cast of "Suits", Mr. T, and even US Presidents among others. The themes were distinctly polarized between comedy and emotion, each ad vying for its memorable moment in the spotlight. My Personal Favorites: Comedy: Dunkin' Donuts' hilarious take had me in stitches: https://lnkd.in/gEdmhcHE Emotion: Google Pixel tugged at the heartstrings with its poignant narrative:  https://lnkd.in/gt5M-6bF In the end, Kansas City clinched the victory, but the Super Bowl proved once again that it's more than just a game. It's a live event extravaganza that commands attention before, during, and after the main event, showcasing the enduring power of live sports as a platform for marketing and advertising excellence. The Super Bowl remains a testament to the magic of blending marketing with entertainment, where ads become as iconic as the game itself. What were your standout ads this year? #SuperBowl #Marketing #Advertising #LiveEvents #BrandEngagement #TaylorSwift #KelceeAffair Google Dunkin' MQ Technologies-Digital/eCommerce/Cyber Security/AI/Technology Enablement

These numbers might be scary but CTV is actually a lot more accessible than you think! With RepublicanAds.com you can utilize the power of targeted advertising and get access to premium inventory to maximize your political campaign's impact, no matter your campaign's budget. It’s FREE to get started. Learn more at RepublicanAds.com https://loom.ly/VQfuYPU

Did your brand take advantage of #NFLadvertising opportunities this year? If not, it’s time to start. Here are #TeamTEGNA's insights into all things NFL advertising and how your brand can align itself with the game and reach an engaged audience to increase brand affinity and sales. https://lnkd.in/gwBpD3DJ