McDonald's Vice President, U.S. Marketing, Brand, Content, & Culture | Ad Age 2021 Brand Leader of the Year | Business Insider 2021 Rising Star | 2022 Adweek 50 Luminaries | 2023 Masthead Media Marketer of the Year
One of the most special things about putting creativity out into the world is seeing how our fans serve it back to us. For WcDonald's, we’re simply building on a world they’ve already created. As we close out the campaign, I wanted to give a BIG thanks to all of our partners and our entire McDonald's team who helped bring WcDonald’s from the anime world into our physical world. This was truly a special one. You can see all four weeks of our anime shorts here, created with Studio Pierrot and Acky Bright. #wcdonalds #anime Week one: https://lnkd.in/gXwDe_Zn Week two: https://lnkd.in/gwMH4XwC Week three: https://lnkd.in/gBF-PZ47 Week four: https://lnkd.in/gRZKASb6
When I first saw the spot I thought it was a spoof! Then I realized how genius it was to lean into a phenomenon that was already happening in the anime world. Well done WcDonalds!
I'm curious to see what a subbed version would sound like...
sensational...
Go JJ Go!
crafting award-winning 🏆 work that “works” with amazing client partners 💥 advertising + brand + creative + design + editorial + marketing + storyselling + strategy 🪄 featured in The New York Times 📰 Fast Company 🏭
3moone of my favorite brand collabs it was really well crafted and executed and the storytelling met the medium seamlessly