Jennifer Healan’s Post

From McDonald's to Pepsi, iconic brands aren't afraid to change. Why?👇 Because they know that evolution is key to staying at the top 🔝 Join us and explore the fascinating world of rebranding ✌️ #TopFloorMarketing #MarketingAgency #BusinessTransformation #rebranding #logos #names #brand #branding #brandstrategy #evolution

Isn't that amazing fact about McDonald's? . . 👉 Follow @absolutei.in for more insights 👥 Tag someone who needs this 🔔 Turn on post notification 👩💻 Save to see later again . . #brandingtips #brandtaglines #brandfacts #brands #brandname #branding #brand #brandmodel #brandinspiration #brandmanager #brandbuilder #brandpromoter #brandedmirror #brandcontent #brandlaunch #burgerking #mcd #mcdonalds

Leading emotionally intelligent brands witnessed a massive +910% share price growth, outperforming their competitors and stock market indices. Consider Coca-Cola’s ‘Believing is Magic’ campaign, or Cadbury’s #FaithNoForce campaign that taps into the consumer psyche and strikes a chord with the consumers. Brands can tick off 5 key Brand EQ drivers: Empathy, Motivation, Self-regulation, Self-awareness, and Social skills, to build loyalty, drive sales and conversion, and increase their market share. Let me know if any of these work for you! #EmotionalIntelligence #MarketingStrategy #Marketing

Chasing Quick Wins but Losing the Long Game? Is Your Brand's Future Paying the Price for Today's Success? Consider a well-known beverage company renowned for its unique taste and heritage. In a bid to boost quarterly sales, they shifted focus to aggressive promotions and discounts, shifting from their traditional messaging that emphasized quality and tradition. Initially, sales spiked. But over time, this approach eroded their brand's perceived value and distinctiveness. Customers began associating the brand with discounts rather than quality, destroying years of brand building. This shift happened because the focus on short-term tactics overshadowed the long-term strategy of brand development. The essence of enduring brand loyalty lies not in momentary victories but in the consistent development of a brand's identity and values. Without this, brands risk their legacy for short-term successes. #BrandBuilding #LongTermStrategy #SustainableGrowth #BrandLoyalty #ShortTermVsLongTerm #BrandIdentity #MarketingStrategy #ValueOverVolume #BrandLegacy #StrategicMarketing

BJP is a powerful brand like Pepsi or Coke, whether the product is good or bad, a larger segment of people believe in it. Strong brands design the conversation for the market and for their competitors. They see things in the long term. Eg: The implementation of CAA. Even though it's not going to happen in the near future, the conversations are around it now. #strategiccommunications #marketing #communicationstrategy

This is a great post from Arshad Bahl and some really interesting commentary. Check it out Food for thought: Since Private Label has done more and more to mimic what consumers love about emerging brands… What if emerging brands gave PL a taste of its own medicine and mimicked PL’s supply chain advantages (longer centralized production runs, efficient packaging/supply purchases inbound frieght efficiencies, reliable shelf placements, etc, etc.) Total Quality Logistics Flowspace Pod Foods

Many brands fall into the trap of prioritizing short-term gains over long-term brand building. This short-sighted approach can achieve immediate results but often at the cost of sustainable growth and lasting brand loyalty.

It’s great to see 3M make Interbrand’s list of the Best Global Brands 2023. This list of the 100 most valuable brands in the world is measured by over 100,000 unique data points to draw conclusions around an ever-evolving market – and the role that brands like 3M play in shaping culture and the world at large. #Proud3Mer #3mgreatplacetowork

Seems like Cannes focused more on brands than causes this year. Maybe because so many people there are clients or because some of the "purpose" work has started to feel disingenuous. Could also be people enjoy seeing creativity flourish in their sectors, like CPG. It gives them a "North Star." #advertising #cannes