Jennifer Healan’s Post

🔍 Transparency isn't just a buzzword – it's a brand essential! We believe in crafting transparent and value-driven brand narratives. It's about building trust, sharing values, and building lasting relationships with your audience. . . . #BrandTransparency #CustomerLoyalty

The best-kept secret in your industry is… Something that might sound surprisingly simple and basic. But really, it’s the differentiator between the organizations who see results in brand trust and loyalty – and then those who struggle to keep their audiences engaged and bought in. Here’s the secret: INFUSE YOUR IMPACT STORIES INTO YOUR BRAND’S COMMUNICATIONS AND MARKETING STRATEGY If you can embrace how you’re making a difference, showcase how you’re doing good – you’re creating conversations with your audience instead of talking at them. #videostorytelling #visualstorytelling #videoproduction #personalbranding

Connectivity was concepted on the intent to create authentic pathways of connection for brands and leaders to global culture. Founded in 2022 by Alexa Palacios-Pierre, but manifested as far back as 2019, Connectivity exists as more than just an “executor” — we’re a fully immersed extension of our client-partners’ teams, which allows us to take a holistic approach to storytelling across channels. Our macro thinking forges intentional and purposeful connection between our client partners and their target audiences; always centering our passion for community and culture. Get in touch directly if you’re interested in exploring possibilities with us! #pragency #communications #brand #communicationstrategy #influencermarketing #culture #brandmarketing

I tell anyone who will listen (and even those who don't) that I'm certifiably nerdy. I enjoy talking about people, brands, insights, questions to be asked and problems to be solved. Which is why I've been smiling broadly every Thursday in October. It's been a month of spending time with Admatazz's best and brightest, talking about what strategy looks like and sounds like when it's put to work; the unexpected ways in which it can change how you think about everything to do with brand-building; how it helps you identify opportunities where originally there were just flat surfaces and predictable outcomes. It's conversations like these, where I'm absolutely convinced that starting out without a formal grounding in brand strategy worked wonders for me.* I didn't have a playbook, so I had to pay attention and remember what worked (and didn't). It's really gratifying to know that that's paid off in more ways than one, that I get to share what I've learnt, and learn even more in return. Yash Chandiramani - you've got a great thing going with your team and your ambitions for them. #strategy #insight #insights #consumerbehavior #culture #strategycoaching *If you're studying strategy, more power to you - make it count. Too many strategists don't.

“What does the concept of marketing mean to you personally?”✨ 🔥Marketing, to me, embodies the art of crafting compelling narratives that resonate with audiences, the science of understanding consumer needs, and the strategic prowess of connecting brands with their intended markets. 🧭 It's a dynamic fusion of creativity and strategy, weaving stories that captivate, engage, and drive meaningful interactions. As businesses navigate an ever-evolving landscape, effective marketing becomes the compass guiding them towards success, fostering connections that transcend transactions and nurturing lasting relationships. #MarketingMagic ✨🚀

Explore the impact of storytelling on brand loyalty in the food industry! Learn how feedback loops and engagement metrics help brands gauge the resonance of their narratives. Discover the importance of cultivating brand evangelists who amplify your message through word-of-mouth and social media. Dive into the strategic use of storytelling as a tool to connect with consumers and foster long-term loyalty. Read the full blog: https://lnkd.in/eCquHubS #WeAreGate #BrandStorytelling #ConsumerEngagement #BrandLoyalty

THOUGHT-LEADERSHIP FOR BRANDS WITH BESPOKE FORESIGHT REPORTS & BRANDED CONTENT The Future Laboratory is well known for their strategic foresight projects and their LS:N Global consumer trends platform. One of their other lines of services that I find really relevant is the creation of bespoke foresight reports for brands. In fact, some of the world’s category leaders in consumer markets rely on their editorial capabilities and insights to author thought-leading content for whitepapers, consumer reports as part of their PR and marketing efforts, or for supporting their investor-relations and finance teams by providing relevant forward-looking content about markets and trends for annual reports. Check here for more information: https://lnkd.in/eqx7XE75 Thanks for sharing, Rodrigo Tobal Pereira! #thoughtleadership #brandedcontent #reports #consumertrends #foresight #strategy #marketing #fashion #beauty #luxury #lifestyle #hospitality #thefuturelaboratory #togethergroup

A symbiotic relationship between the personality and the marketing team, where authenticity meets innovation. From leveraging social media to orchestrating impactful campaigns, the world of celebrity management is a testament to the power of storytelling and the magic of strategic branding. It's not just about fame; it's about crafting an enduring legacy. #celebritiesmanagement

Dear Business Boo: Paul Graham's #wordsofwisdom encourages us to NOT think customers will just come to us. His insight is a wake-up call for all to get out in these online streets and find customers + clients where they hang out. We need to craft smart, engaging strategies that pull audiences instead of waiting for them to show up. This customer-centric approach is essential for growth and keeping your business ahead in today's competitive marketplace. #customerfirst #proactivegrowth #businesstip #businesstips #ecommercehacks

What makes a brand special? What gets a brand noticed by current and emerging audiences? What makes a brand stellar in a crowded marketplace? As a parent of a Y12 graduate and in my professional services marketing capacity, I couldn't help but notice so many great elements interacting here. #professionalservices #professionalmarketing #clientjourney #clientexperience #connectedmarketing #visibleexpert