Jenna Rose Schroeder’s Post

📣 ATTN BRAND MARKETERS trying to reach GenZ Audiences 📣 With Florida joining the 35 other states allowing high school athletes to profit from their name, image, & likeness (NIL), we are stepping into a new generation of influencer marketing. This opens up amazing opportunities for brands to connect with young, dynamic audiences in fresh & meaningful ways. #InfluencerMarketing #NIL #HighSchoolAthletes #BrandStrategy #2024MarketingTrends

🎓 Thrilled to share a major milestone in my academic journey! I recently completed my third-year dissertation on social media marketing. 📱💡 My research delved into how influencers use social media platforms to engage with consumers, create relationships with viewers to be able to influence them. Key insights include the effectiveness of influencer partnerships, the role of content personalisation, and ethical considerations within social media. A huge thank you to my supervisor and peers for their support and guidance throughout this project. Excited to apply these learnings in the professional world! #SocialMediaMarketing #AcademicAchievement #MarketingResearch #DigitalMarketing

Reason #1 why you should be building a strong community in the cannabis industry (and other industries) through strategic partnerships: ✨ Amplify Your Reach and Credibility ✨ Partnering with influencers, thought leaders, and other brands in the cannabis space has helped us to amplify the reach of our brand. Our partners bring their own audiences to the table, introducing MKX Oil Co to potential new customers who already trust their recommendations. Being one of the first brands to the market in 2017, we come with our own legacy and customer loyalty. As we look to capture a younger audience, influencer and brand partnerships have helped push our well-known products to the new age of consumers. #CannabisCommunity #StrategicPartnerships #BrandBuilding #CannabisMarketing #CommunityBuilding #Innovation #SocialImpact

Why Parents Should Follow Their Kids' Influencers In today's digital world, influencers shape our children's decisions, from fashion and gaming to health and finances. By following the same influencers, parents gain valuable insights into their kids' interests, fostering understanding and meaningful conversations. Whether it's appreciating their style, engaging in their favorite games, supporting their health goals, or guiding their financial literacy, shared influencer content bridges the generational gap. This approach transforms the digital divide into a shared space for learning and bonding, ensuring parents and children grow closer through mutual engagement. #ParentingTips #InfluencerInsights #DigitalParenting #FamilyBonding #GenerationBridge #UnderstandingTeens

🌟 The Power of Gen Z Creators 🌟 At Akimbo Media, we're witnessing a seismic shift in the influencer landscape, driven by the incredible rise of Gen Z creators. These young talents are redefining content creation with their authenticity, creativity, and deep connection with their audiences. Gen Z creators are not just influencers; they're trendsetters, activists, and community builders. Their ability to resonate with their followers on a personal level sets them apart, making them invaluable partners for brands looking to engage with the next generation. Brands are prioritizing partnerships with Gen Z creators for a reason. We’re thrilled to support and collaborate with these dynamic individuals, helping them grow their influence and connect with brands that share their vision. The future of content creation is here, and it’s brighter, bolder, and more authentic than ever. #GenZCreators #InfluencerMarketing #AkimboMedia #ContentCreation #FutureOfMarketing

#ICYMI - Our team recently launched our latest market-differentiating addition to Viral Nation_Empower — short-form video-based guided learning paths, powered by insights from top influencers and talent. 📊 This groundbreaking enterprise solution takes employee advocacy to new heights by leveraging exclusive coaching and learning material from prominent industry influencers in addition to the decade of creator economy-based intellectual property developed by Viral Nation. ✅ “Through enabling employees to become authentic creators and brand ambassadors, Viral Nation_Empower helps companies build and maintain trust with their audience at scale,” said Mathew Micheli, co-CEO, Viral Nation, and one of the founders of the creator economy. Click the link to read the full release. 🔗 https://lnkd.in/e4CY3UuV

🔍📈 Think Small, Win Big: The Micro-Influencer Revolution 🌟 Angela Souza, our Project Coordinator, notes a pivotal shift in brand communication: the growing influence of nano and micro-influencers. Their impact spans from social media to TV, charting fresh avenues for creative brand storytelling. 👥 This growing trend emphasizes the impact of influencers who resonate closely with specific audiences, fostering strong connections between brands and individuals. 💭 How do you keep #OneStepAhead in crafting your brand's story? Do you find smaller influencers more impactful? ✨ Share your thoughts! And subscribe to our newsletter for more!👇 https://lnkd.in/eQHPVXxc #BrandCommunication #InfluencerMarketing Goran Sazdov Luc Chomé Giordano Maria Segato Gabija Daugėlaitė Irem Turkay Ates

How to Tuesday: How to Choose the Right Influencer to Market Your International School Influencer partnerships can be a game-changer in marketing your international education business. With their ability to connect with an already highly-engaged audience, professional influencers offer the chance to highlight your educational establishment’s offerings in an authentic and relatable way. Here are the key considerations when deciding on an influencer to showcase your international school. https://lnkd.in/d69NAvsD

Do you struggle with finding the perfect influencer match for your brand? This is something that Sophie Thompson from Springfree Trampoline struggled with. After getting to meet with the influencers in person, Sophie was immediately able to pick out who was best fit for Springfree Trampoline. This saved her plenty of time and money – all whilst boosting brand awareness. Learn from Sophie's success story and discover how a personal touch can revolutionize influencer partnerships, leading to enhanced brand recognition and impactful outcomes. https://lnkd.in/dnJFfNWT #influencermarketing #influencerevents #collabs #networking

Elaborate influencer kits are essential tools for brands to engage with their audience. We collaborated on crafting an innovative summer mailer that united two brands, resonating with a diverse group of influencers and media contacts. The outcome? An impressive surge in social sharing and online engagement. Thanks to the entire team at Behrman Cesa Communications for trusting us with this project! #InfluencerMarketing #BrandEngagement #SocialMediaSuccess