Jeff Skaggs’ Post

Free Ad-Supported Television (or FAST) is reshaping the way we consume content: 1. Over 1,000 channels and thousands of films and TV shows in the US. 2. Tubi offers 200,000+ films and 74 million+ users. 3. Pluto TV provides 250 channels and on-demand content. 4. Google TV has 800+ free live channels on Google TV-enabled devices. 5. Roku Channel features 400 live channels and on-demand content. 6. Samsung TV Plus offers 190 channels on Samsung devices. 7. Vizio WatchFree+ serves on Vizio smart TVs with 250 channels. 8. FAST channels air 24/7, typically with scheduled commercial breaks and organized by genre for easy discoverability. FAST is changing the game, and it's hard to ignore its impact. It's not just a trend; it's a new way of consuming content, and its growth signifies a digital shift that demands our attention. Have you explored these FAST options? What are your thoughts on their potential in the TV landscape? Share your insights! #FASTTV #Streaming #TelevisionTrends #innovation #DigitalShift #FutureTrends https://lnkd.in/eeyN-zSq

A new article by Business Insider examines the increasing popularity of smart TV and CTV (Connected TV) in India and how this shift is changing the way programming is consumed and monetised. As more and more of India's TV homes become CTV homes and consumers' viewing habits change, a growing number of companies selling these TVs are investing in the real estate on their screens, particularly around content discoverability. Samsung Ads India's Senior Director Prabhvir Sahmey contributes to this discussion, highlighting Samsung Ads own investment in content on its Samsung Smart TVs, not only contributes to changing viewing behaviour but provides new opportunities for advertising. #CTV #streaming

How the Average American Saves $103 Annually by Cutting Cable for OTT? In recent years, a new form of content distribution has risen Over-the-Top or OTT media. As the name suggests, OTT services bypass traditional TV platforms by delivering entertainment directly via the internet. ✅It streams video/audio delivered on-demand via the internet without requiring a cable/satellite TV subscription. ✅It include Netflix, Amazon Prime Video, Disney+, Hulu, Apple TV+, etc ✅You can watch content anywhere, anytime on any internet-connected device from smartphones to smart TVs. ✅Players invest billions annually to license and produce exclusive movies, shows and documentaries. ✅Affordability and rich content are fueling massive subscriber growth. ✅While many offer subscriptions, others generate revenue via ads or transactional rentals/purchases. OTT revolution will reshape traditional media business models. It's an exciting time for content-lovers everywhere! P.S. Are you a video content lover? #linkedingrowth #marketresearch #businessresearch #personalbranding

Welcome to Specialist Stage - a new series where our Samsung Ads experts share insights on key topics and challenges in the ever-evolving Connected TV (CTV) industry. 📺 Lydia Parker, Head of International Agencies, shares her thoughts on what it takes to run successful international Connected TV (CTV) campaigns. You can find out more about Lydia’s specialism in Connected TV (CTV) down below👇 #SamsungAds #SpecialistStage #ConnectedTV

Demystifying OTT: A Beginner’s Guide to Understanding Over-the-Top Media The world of programmatic Streaming TV is difficult to understand and comprehend. At CTV Blueprint we make it easier to see a clearer picture of your spend and reporting through transparent reporting. #ott #ctv #connectedtv #ctvblueprint https://lnkd.in/gj8DXpte

GET THE BEST INTERNET CONNECTION FOR YOUR CLIENTS 16+ OTT & 550+ Digital TV Channels Run Over Single Application CONTACT :- 91325-91325 #internet #youtube #business #marketing #online #apple #facebook #netflix #digital #marketingdigital #socialmedia #technology #digitalmarketing #networking #google

Premium. Premium. Premium - on the "TV" screen - It’s time to evolve the “media" definition.

Whilst much has been written about the challenging FTA ad environment recently, a glance across at the US suggests we are still in the very early days of seismic changes in the broader TV landscape. Net subscriber growth amongst streamers is fast approaching zero, increasing pressure on those platforms to be profitable, at a time when subscriber churn has nearly tripled. Retention will become more important (read: expensive), which in turn will impact production houses. Overlay the continually growing FAST services (Free Ad-supported Streaming TV) that come pre-loaded into new Connected TVs, the not insignificant omnipresent YouTube, and a gaming industry that even today still surprises many with its size and growth, and it is plain to see that within quite a short space of time who-is-watching/doing-what-where will be significantly different to today. As my dear gran often said to me 'You've gotta follow the audience son. Now be a good boy and pass me my teeth can you?’ (Source: Antenna; US-only | Excludes Free Tiers, MVPD + Telco Distribution, and select Bundles | Premium SVOD includes Apple TV+, Discovery+, Disney+, HBO Max, Hulu (SVOD))

📢 Google debuts streaming ad network Ads on free #streaming channels are now even more challenging to avoid. Google's new TV advertising network can place targeted, unskippable ads on Google TV-powered streaming boxes and smart TVs and on free content. That means 20 million users with #Google TV-loaded devices from brands such as Sony and TCL and #Android hardware and #Chromecast users will receive more advertisements. According to The Verge, the reach could exceed 150 million if advertisers include YouTube. Users can avoid ads by paying a premium, but Google's move marks the latest example of tech and media giants pursuing greater profitability. #GoogleTV #B2BMarketing #TransmissionB2B #DigitalMarketing  #AdTech #YouTubeAds #Streaming #TargetedAds #ads #marketing #googleads