I help climate-tech company leaders accelerate adoption of their solutions to grow revenue and create a positive climate impact faster.
A hard truth for CMOs: likes and follows don’t drive revenue. I know this can be a hard pill to swallow. But CMOs aren’t using metrics to their full potential. Watch this video to find out the better way to use metrics to increase your ROI.
CEO & Co-Founder @ Envoy Media Group | New Customer Pipelines for National Companies
It’s easy to focus on metrics over people. The pressures of business, media buys, sales targets, investors, etc … can distract us from what really matters... Helping people. It all starts with understanding where people are and having a vision for how you want them to feel. Imagine what’s possible if you do that 🚀 #customeracquisition #impactmarketing #digitalmarketing #marketing
CEO of How To SaaS | Fractional CMO + Advisory Services for PE and B2B Companies | 📖 Bestselling Author of Post-Acquisition Marketing | 🎙️ Host of the PE Value Creation Podcast
There’s a skill many marketers lack that’s preventing them from getting more budget: they don’t know how to build a compelling business case. But embracing a data-driven approach will win over your executive team or board. 📊 Investors, CEOs, and other stakeholders need to see a connection between marketing investment and tangible results. Marketers must have the tools and knowledge to show exactly how marketing is impacting the bottom line—such as demonstrating a healthy LTV (Lifetime Value) to CAC (Customer Acquisition Cost) ratio. #marketing #digitalmarketing #saasgrowth #marketingmetrics
Marketing leaders need to understand which metrics are impacting their business. Once you've got that down, you can ace your campaigns by aligning them to an overarching structure and focusing on core metrics that drive revenue. In the RevOps metrics guide, we want to help you identify the key metrics for your business. So you can track activities and constantly improve them. Say goodbye to metrics showcase revenue impact and hello to actionable insights! It's time to start tracking activities tied to core metrics and crush 'em! 💪 https://hubs.la/Q01Yc89G0
Are you measuring what matters? Having a partner who can better quantify outcomes and ROI for FM in ways that matter to decision-makers can make a huge difference. Translate complex FM outcomes into tangible metrics decision-makers value. Start measuring your success https://lnkd.in/g7mxYJBY #ROIExcellence #success #marketing
What’s business transforming points 🤔 Follow now for more information 👇 prevail-marketing.com . . #LeadManagement #DigitalMarketing #SalesAndMarketing #MarketingStrategy #DigitalStrategy #LeadGeneration #MarketingTechnology #LeadGeneration #MarketingStrategy #BusinessMarketing #DigitalMarketing #TargetAudience #SalesandMarketing #MarketingSuccess #BusinessGrowth
Scale Businesses with Digital Marketing | Insights, Strategies & Guidance for Maximizing PPC | Sharing Advanced SEM Strategies & Thoughts | Problem Solver |Efficient & Effective Search & Social Campaigns
What's more frustrating? 1. A business that doesn't do upper funnel marketing because they don't see results 2. A business that does upper funnel marketing, but doesn't measure the impact because it doesn't know how Interestingly, I run into a lot of Jekyl and hyde businesses where both happen to the same business at different times because of the push/pull relationship. sometimes the CMO pushes for growth and then the CFO will demand to pull back because they don't see the return. The only way to solve this is to 1. establish goals at the business level 2. design tests that can prove the efficacy and impact of higher funnel activities to the bottom line. #digitalmarketing #ppcchat
Really nice cheat sheet from Amplitude on differences between product-led, marketing-led and sales-led growth across acquisition, retention and monetization stages. ☝️ no matter if your experience (or your current company's setup) is identifying more with either growth approach, it's useful to be aware of the levers within any.
If you want a primer on product-led growth, I recommend Amplitude’s free guide. I especially like this cheat sheet that clearly breaks down the different growth tactics between product, marketing, and sales-led. Check out Amplitude's full guide here: https://bit.ly/498xoLz
If you want a primer on product-led growth, I recommend Amplitude’s free guide. I especially like this cheat sheet that clearly breaks down the different growth tactics between product, marketing, and sales-led. Check out Amplitude's full guide here: https://bit.ly/498xoLz
Are you measuring what matters? Having a partner who can better quantify outcomes and ROI for FM in ways that matter to decision-makers can make a huge difference. Translate complex FM outcomes into tangible metrics decision-makers value. Start measuring your success https://lnkd.in/g7mxYJBY #ROIExcellence #success #marketing
How can #tech marketers drive growth in the midst of changing buyer and market dynamics? Uncover how product marketers can achieve greater impact by capitalizing on challenges to drive growth. #ProductMarketing #HighTech #GartnerHT
