Jeff Cravens’ Post

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Business leader, problem solver, investor, looking for opportunties to continue to grow

Twice in my career, I have been leading a business that faced dramatic shifts in external circumstances that forced significant business changes that impacted every part of the organization. We had to change to survive and grow. Both times, the businesses ultimately flourished, but not without the anxious moments, tough decisions and even tougher discussions. Change management is challenging, yet meaningful. College athletic directors large and small are facing the most significant business model change since Amos Alonzo Stagg introduced athletic scholarships (called "student services payments") in the late 1800s at the University of Chicago. Three top things that helped me navigate change management periods: 1) Evaluate and Assess: Look at everything your organization does and look at your personnel. Then determine two things: a) given the new climate, what are the things you need to do to be successful; and b) how do you line your personnel up to accomplish those things. 2) Build the Roadmap: Develop a systematic plan to address how you will reshape your organization and why. Be able to articulate your end game. No matter your constituents, if you can clearly state where you are going and why, making tough decisions become much easier both to execute and for your key constituents to understand and support. 3) Execute and Evaluate: No sacred cows. Navigating change management in a highly competitive environment requires fresh perspectives, but also tough decisions. Think of Netflix' decision to essentially cannibalize it's successful DVD business (it had just surpassed Blockbuster) with a streaming business. Part of the management team, proud that they had succeeded in slaying Blockbuster, pushed back. Reed Hastings, the CEO was convinced of the streaming strategy, and reshaped the management team....letting go of what had been key players (and high performers) to get the company properly aligned. For college athletic leaders today, change management is not a luxury. It's mandatory. And it can be tough. If you properly Evaluate and Assess, Build the Roadmap, and then relentlessly Execute and Evaluate, you can achieve success.

Derek Crownover

Vice Chair - Music Industry - Partner at Loeb & Loeb LLP

1mo

Penn State and Learfield have “amicably resolved” a legal dispute stemming from the school’s decision to sign a new 15-year multimedia rights agreement with Playfly. Sportico’s Daniel Libit reports it is unclear “how the sides settled the litigation, which Penn State originally filed in December.- from D1 Ticker Jeff, do you think it’s smart to sign a 15 year deal in this environment assuming that it’s exclusive?

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Robert Pavelko

The Law Offices of Robert B. Pavelko, LLC (Owner)

1mo

Great and on point post. Really like the Netflix reference to give a real world example of your 3 action points.

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Steven Brunner

Building world-class sporting events and brands from the ground up while positively impacting host communities, sponsors and athletes.

4w

Poignant. Succinct. Good stuff Jeff! Re: NCAA a lot to disassemble and reassemble.

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Derek Crownover

Vice Chair - Music Industry - Partner at Loeb & Loeb LLP

1mo

Insightful and spoken like a true trail rider!

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Very well said, Jeff.

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