Jeff Rubenstein’s Post

Dream BIG! When we first launched the Poppi Amazon page in March 2020, we set a wildly ambitious goal to unseat Coca-Cola and become Amazon’s best selling soda brand. At the time, it seemed like a herculean challenge to usurp one of the world’s most iconic and beloved brands. Earlier this month, that initial vision became a reality — in less than 3 years, Poppi is now the #1 soda by market share on Amazon, surpassing Coke, Pepsi, Sprite, Mountain Dew and Dr Pepper. It’s a real statement about the power of the brand, and it’s validation that the future of soda is indeed healthy. Congrats to the Poppi marketing and digital teams on this incredibly exciting milestone!

What an exciting milestone for Poppi! Thank you to our partners at CAVU Consumer Partners for your continued belief in what we are building. Grateful to be working alongside Chris Hall Allison Ellsworth and Stephen Ellsworth, and proud to be part of one of the greatest teams in the biz as we scale our platform....

9 months ago, Poppi was hoping to secure 3 or 4 facings on the bottom shelf of a Whole Foods store in New York City. Our pitch to the buyer was simple — modern consumers are ready to ‘swap their soda’ for a phenomenal tasting, but healthier, gut-friendly alternative. We were awarded the New York regional authorization in March, and today our team built this 480 case lobby display at Whole Foods Union Square. It’s a thing of beauty, and an oversized proof point that the future of soda is NOW! Congratulations to Maggie Montgomery, our superstar Area Sales Manager, and THANK YOU to Big Geyser for your patience as we’ve built this breakout brand one can at a time…

Sighting! @J-Lo

Anyone who's ever been to a Target knows "we don't go to Target to get what we need.....we go to Target to find out what we want". Excited to announce that Poppi is now available in 1200+ Target stores nationwide. Big thank you to our partners at Target and to Mark Nino who leads the partnership. Welcome to the prebiotic party!

Thanks Whole Foods Market! It takes guts to change the world, and the (national) platform you’ve given prebiotic soda, especially in a pandemic, makes you the best kind of partner... For helping us shape our modern soda story, for believing that bubbles with benefits can’t be commoditized, for giving a whole new generation of drinkers a destination to discover the (fun)ctional side of soda, we thank you. @poppi #JoinThePrebioticParty!

Privileged to work alongside this superstar Founder and CEO. Congratulations to Daina Trout on being named “BevNet’s Person Of The Year”!

Congrats to my friend and long-time collaborator Seth Rodsky on this fantastic Forbes piece: https://lnkd.in/eYeV8sY