I keep seeing this narrative: "Everyone needs a podcast." I'm not sure I agree. For one thing, the podcast space is incredibly crowded as it is. If *everyone* has one, then we're drowning out even more people in this cacophony of noise. And for what? For all of us to hear ourselves talk? Don't get me wrong. I love podcasts. But they have to have a purpose. A voice. Something that makes them unique. The worst thing someone can ask about your podcast is, "Why is this a thing?" If I'm going to invest my (admittedly limited) time and resources in creating and hosting a podcast, I need to be sure of my "why." To say nothing of the fact that I'll need to stand out somehow. Having one just to have one serves no one. Not me, and certainly not my potential, theoretical audience. When creatives talk about being strategic, this is the sort of thing we mean.
Ramm Nimbalkar
2mo
Strategic thinking is essential here. Only invest in a podcast if it truly serves you and your audience.
John Azoni
2mo
Podcasts are a ton of work. If it's a move that makes sense for someone and there's a goal that it's serving, people should go for it. But I agree with you. If everyone has a podcast, then it just waters down everything, and we'll just end up with 90% of podcasts having terrible audio just to get something on the air.
Content Marketing Strategist for small to medium-sized coaching and consulting companies who are looking to grow their authority, sustainability, and revenue through content.
2moI agree. Everyone talks about how 90% of podcasts don't go beyond a certain number of episodes and how it is an opportunity just by consistently recording and publishing new content. But let's not forget the basics of content creation either.