JD Sports Fashion’s Post

With 2024 just around the corner, our Associate Performance Director, 🏟Benji H., has two main predictions for what the new year will bring for digital marketing. 💭 1️⃣Google’s Search Generative Experience (#SGE) is going to impact how search results appear every day. It's looking like ads will appear at the top of search results, with only a few organic pages making it onto page 1. 🤯 2️⃣Social media advertising campaigns will shift from focusing on targeting the right audience to testing creative assets. Now that we've mastered targeting different audiences, the real point of difference will be the creative, and which assets perform better than others. 🧑🎨 Whether you work with an agency or manage your own digital marketing, we'd love to hear your predictions for 2024. Drop a comment below!

Learn from other company’s mistakes… You need a product. You need a service. You need MORE than ad revenue. Take Disney for example. If you are a media company, you need to get creative and branch out your monetization in other avenues if you want to avoid the same fate as Vice & Buzzfeed… #MarketingStrategyTips #BCMaketing #VancouverMarketingAgency

🚨Unpopular opinion alert.🚨 I love this ad. I shared this ad. The underlying sentiment, as the parent of a child with additional needs, hits harder. No one underestimate the potential of a person with a disability. My daughter surprises me each and every day, I burst with pride and I believe she should reach for the stars. But something didn’t sit comfortably. I mulled it over for a few days and got to the following: Ultimately, being protective, being responsible, being cautious is not wrong. People with additional needs are still often vulnerable. Yes, they shouldn’t be underestimated, yes they should be celebrated and challenged, included and motivated. But yes, they are also vulnerable. And the world isn’t always nice. And sometimes they do need protecting, and sometimes they do need to be pushed. One is not exclusive of the other. So, I guess the thing that jarred for me with this, is that it’s not black and white. Disability is a wide spectrum, it’s nuanced and it needs a nuanced depiction. Hesitating and analysing the situation before serving up alcohol in a busy bar is not wrong if it comes from a good place. A responsible place. I also guarantee every parent of a child with a disability is laying awake at night wondering whether they are making the right decisions, unlike the parents portrayed in this ad. It comes from a place of love. They have lived the pain, fear and heady joy that comes with this different journey. So, for me, message completely right. Execution, lacking the nuances, sensitivity, context and balance that we, as parents, or family members, or friends, experience every day. Just my opinion though. SMALL

Thinking about the staffing issues that many of our operators are facing- now is the time to open your mind and think about employing a diverse workforce and the benefits that it can bring to your business and community

Feeling ROAS-less? Unlock the secret weapon that skyrockets your return on ad spend! I Will help you to achieve More than 5 ROAS in just 60 Days

Watch This Video Before You Run Another Sponsored Ad! (Part 2)

𝐂𝐀𝐋𝐋 𝐓𝐎 𝐀𝐂𝐓𝐈𝐎𝐍 (𝐂𝐓𝐀) 𝐕𝐒. 𝐂𝐀𝐋𝐋 𝐓𝐎 𝐕𝐀𝐋𝐔𝐄 (𝐂𝐓𝐕) A movie that is pretty much hyped in many cinemas, and you are provided the responsibility of booking the slots for the decided date. After showing the movie name to your audience, you want them to buy the tickets online. So, you add a '𝐁𝐨𝐨𝐤 𝐍𝐨𝐰' button aside. It creates an urgency for your audience to click on the button, and buy their tickets. You have directly referred your readers to make a purchase. Hence, you urged them to take action. It is an instance of 𝐂𝐓𝐀. But you are giving a 10% early bird discount to your audience if they book their slots before the date. Now, you are adding value by providing a benefit. In this case, you haven't only prompted your audience to make a purchase, but also given them a benefit that 2x the action! Says, '𝐆𝐞𝐭 𝐚 𝟏𝟎% 𝐄𝐚𝐫𝐥𝐲 𝐁𝐢𝐫𝐝 𝐃𝐢𝐬𝐜𝐨𝐮𝐧𝐭' This is CTV. ✅Both include an action as you tell your audience what to do. ✅Both direct your audience to make a decision. ✅Both simply the user journey to an action. ✅Both boost your conversion rates ✅Both are benefit-oriented. Let's share some more quick, and easy-peasy examples in the comment section. P.S.: I will share some more information regarding their benefits, real-life examples, how to write ones, and much more this week! Till then, Happy Working! ✍🏻💀 #cta #calltoaction #booknow #linkedinforcreators #linkedincommunity #linekdinconnections #linkedincontent #linkedincreators #callforactions

Today, something interesting happened. I was minding my own business, scrolling through my phone, when I felt someone peeking over my shoulder. Classic metro moment, right?  Just as I was about to give them the look, my eyes caught this super cool ad by boAt X Deadpool. It couldn't have been timed better! I spotted this ad during my daily ride or die scenario. The ad placement is genius, grabbing the attention of so many people like me. Sharing my little story with you all. What do you think about this new ad? Has anyone else seen it? Share your thoughts in the comments below!

Quality at its best 👌

Anyone can win The Telly awards, if you pay for it. It’s the same with local Emmy’s (different from Emmy’s you see on national tv). A lot of bad production companies and ad agencies use these to fool potential customers. They don’t mean anything quality wise. I’ve worked for big ad agencies and there wasn’t a Telly an ady or a local Emmy in sight. If you want quality palmspringspropagande.com #advertisingagency #palmsprings #coachellavalley #adagency #marketing #palmspringspropagande