Jason Clauss’ Post

Getting a head start on one of my new year's resolutions: to write more! I'll be talking about government UX and civic tech over at krysiasherb.com. My first article tackles something I think about often: why interacting with government often seems like it was designed to be difficult on purpose. I'd love to hear your thoughts! Here's an excerpt: "In the public sector, where shrinking budgets and competing viewpoints drive the evolution of government services, design is often considered a luxury that must be sacrificed in order to get anything done at all. Yet there's so much evidence that a legacy of ignoring design - even before governments were faced with the challenge of adapting to the digital age - has played a central role in the cultural view of government as slow and clunky. In fact, design can't be neatly separated from function. A product that truly works is one that's usable. What's the point of accomplishing a task if you have to jump through flaming hoops and solve a riddle to do it? Ignoring user experience is a deliberate choice that makes a product or service less functional."

Bad UX makes my skin crawl. We've all been there - staring at a screen, wondering why the main action button is counterintuitive or perhaps even dysfunctional. It's frustrating and time-consuming. But here's a perspective shift: Imagine navigating these hurdles without full sight or mobility, using a screen reader that cannot push beyond some of these issues. For many, this isn't a mere inconvenience; it's a frequent barrier to accessing essential online services and information. 🔍 So, as we push for better UX, let's broaden our scope. Good UX isn't just about aesthetics or convenience; it's about accessibility too. Making websites navigable for everyone, including those reliant on screen readers and adaptive tools, isn't just a nice-to-have; it's a must. And it benefits all users. 💡 Next time you encounter a poorly designed website, take a moment. Reflect on how this experience would multiply for someone with a disability. It's more than a UX fail; it's a failure in inclusivity. 🙌 Let's commit to designing and demanding better. As marketing directors, CEOs, and leaders in purpose-driven work, we have the power and responsibility to advocate for change. Share your thoughts or experiences below. Let's make digital accessibility a priority. #UXDesign #Accessibility #InclusiveDesign #DigitalInclusion

🌟What a design genius you are, Blinkit ! 🌟 Users are on the hunt for the perfect gifts as valentine's day approaches. Enter Blinkit, with a brilliant design strategy that not only caters to those in search of gifts but ensures a seamless experience for all its single users. The introduction of two special modes – a vibrant red and glittery theme for singles and a sophisticated black and fiery look for non-singles – is a brilliant move that resonates with user engagement. Observing from the lens of business metrics, I came up with the following: ✅ Reducing Drop-offs: This move caters to people who might drop off from the app because now they have a dedicated section for them as well. ✅ Boosting Daily Active Users (DAUs): The implementation of dynamic, context-aware modes would significantly spike Daily Active Users for the week. Users now encounter an app that seamlessly adapts according to their type and requirements. ✅ Elevating Conversions: Beyond aesthetics, the themes serve as subtle guides, showing users the way to features that match their Valentine's preferences. This focused approach is expected to increase conversions as users find more of what they like and value. This harmonious blend of style and functionality not only enriches the user experience but also strategically aligns with overarching business goals. Cheers to their Product Team- Nitesh Jemni for this strategic move, proving that thoughtful design can make a substantial impact, even within a limited timeframe! 🚀 Thanks Anudeep Ayyagari (UX Anudeep) for your insightful session on Translating Business Goals in Product Design Architecture 🙌🏼🌟 GrowthSchool #blinkit #usercentricdesign #userengagement #businessbranding

Highlighting my article on Inclusivity on Product Design. https://lnkd.in/gKqkUHKe #design #designthinking #designbuild #designstrategy #product #producctdesign #productmanagement #productstrategy #designprinciples #innovation #designers #digitaltransformation #ux #uxdesign #uiux #uidesign #designinnovation #application #software #softwaredesign #usability #userresearch #research #usercentereddesign #productleadership #uxwriting #designsystems #empathy #interfacedesign #usabilitytesting #userexperience #productdesign #accessibility #ui

According to the World Health Organization, an estimated 1.3 billion people experience significant disability. This represents 16% of the world's population, or 1 in 6 of us. There is a lot of talk about creating accessible products, particularly in the UX writing and design space. I saw this cartoon over the weekend, and it really sums it up. Designing with accessibility in mind isn't simply targeting disabled users; it's enabling all people to experience your product, no matter their abilities. Check out this great article from Figma to get an idea about inclusive and accessible design - https://lnkd.in/dPQpAqPj

How to design for all? Its simple, actually... Make your design universally accessible. Imagine a beautiful landscape, yet some paths are blocked, leaving part of the scenery unseen. That's what an inaccessible website or app feels like to users with disabilities. Let's dismantle those barriers and create inclusive experiences! Here's your step-by-step guide to accessibility: Step 1: Know Your Audience: Understand diverse needs: Research various disabilities and how they impact technology use. Think visual impairments, motor limitations, and cognitive differences. Example: Learn how screen readers work for visually impaired users, and how keyboard navigation is crucial for motor limitations. Step 2: Design with Inclusion: Alt text for images: Describe images clearly, conveying essential information. Think of it as captions for the visually impaired. Example: Instead of "Image of a cat," describe: "A fluffy orange cat playfully chasing a ball of yarn on a wooden floor." Step 3: Focus on Functionality: Keyboard navigation: Ensure all elements are accessible and operable using only the keyboard, catering to users with motor limitations. Example: Allow tabbing through navigation menus, buttons, and form fields without needing a mouse. Pro Tip: Accessibility isn't an add-on: Integrate accessibility from the start of the design process, not as an afterthought. This ensures a seamless and inclusive experience for all. Remember: Accessibility isn't just a legal requirement, it's good design. By following these steps and considering diverse needs, you'll open your product to a wider audience and create a truly equitable experience. Like the post, please share with your network. Thoughts? Post them in the comments below.  Feel free to connect and follow so that you don't miss my future posts! #UX #Accessibility #InclusiveDesign #WebDev #ForAll

🌈 Colors make us feel different things—red can make us excited, and blue can make us feel calm. Welcome to 4/10 days of 10 UX Design💡 Psychology & today we are going to learn about Color Psychology. Colors🎨 in apps are like magic🪄 tricks! They make you feel happy, excited, calm, or even creative. Designers choose them carefully to make apps fun😜 and easy to use. It's like building a colorful fort that makes you feel awesome! Cool, right?

Dark UX Patterns is shedding light on deceptive design tactics! Have you ever felt misled or confused while navigating a website or app? Chances are, you've encountered Dark UX Patterns. These are design choices crafted to manipulate user behavior, often leading to unintended actions or purchases. Let's delve into some common types: 1️⃣ Misdirection: Redirecting users' attention away from important elements, such as hiding unsubscribe buttons in obscure locations. 2️⃣ Forced Continuity: Tricking users into subscribing or committing to a service through misleading free trials or opt-ins. 3️⃣ Confirmshaming: Guilt-tripping users into certain actions, like making them feel bad for not subscribing to newsletters. 4️⃣ Sneak into Basket: Adding extra items to a shopping cart without user consent, inflating the purchase amount. 5️⃣ Roach Motel: Making it easy for users to get in but difficult to get out, like complicated cancellation processes. 🔦 Shedding light on these practices is crucial for promoting ethical design and empowering users to make informed choices online. Let's strive for transparency and integrity in digital experiences! Join the movement towards user-centric design! Share your thoughts and experiences with Dark UX Patterns in the comments below. Together, let's create a web that prioritizes clarity and respect for every user. #DarkUX #UserExperience #EthicalDesign #Transparency #DigitalEthics #EmpowerUsers #UXDesign #TechEthics #mt #protagonist #manavtejura #pixelsbymt Manav T. Pixelsbymt Protagonist

“Consistency is a tool, not a rule.” — John Musci, Senior Content Strategist, Microsoft We deal with this everyday. As much as consistency is needed for better user experience, I agree it's not the rule. My advice to designers would be not to use it as conversation ender, think deeper than consistency. When consistency becomes a hindrance to usability, opt for usability over consistency. https://lnkd.in/eukNqceN #userexperience #usability #ux

The Sunk Cost Fallacy has doomed many UX redesigns. You can do the best interviews and research you have ever done, but if your audience has gotten used to a bad product that they use every day, launching a redesign can be perilous. If you are aware of this phenomenon, it doesn't have to sink your project. Read about some strategies here: https://lnkd.in/gk4fTFTP