Jay Scott’s Post

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🌱🚀 Unlocking the Power of Human-Centered Strategies | Former FedEx, BellSouth | Chairman KS&R

5 BIG THINGS I learned this week: (1) Submitting an application to be a presenter at a conference is way more involved than I thought it would be. (2) But it would be a showcase of thought leadership for KS&R. My submission is a novel approach to retail channel decisions, where we innovatively adapted MAXDIFF to create a Share of Trust model for both brand and asset value. Jim Kraus has developed an interactive workshop about buyer personas and the Buyer Persona Institute. And Ben Cortese wants to capitalize on our recent work in micro-modeling and pricing. While I know all of these options won't be on the conference agenda, I am so proud of the great work our team is doing -- the kind of work that leads to better, more dynamic decision making. Keep your fingers-crossed 🤞 (3) A spring trip to Athens is always an awesome time ☀ The Last Resort is our first night first restaurant, every time we go. (4) There's no greater gift you have to give than your time. Twice this week I was approached by people I didn't know very well, requesting a few minutes to talk. I hope that our time together helped as they each process some big decisions. (5) And lastly, super excited about next week. The KS&R crew are all coming to Syracuse for our second: Week of working together. Lots of fun activities planned, including Family Feud (KS&R style 😉) and a scavenger hunt. Can't wait to see everyone! Onward to another great week! Better understanding. Better decisions. That's KS&R.

David Ouellette

Director, Healthcare Market Research, Live by better understanding leads to better decisions

2mo

Can’t wait to see what your post will be about next week lol maybe one of them will be “yes, no matter when you go to Syracuse there is no sun” lol

Lara Fakhoury

Strategic Marketing & Branding | Bridging Creativity with Business Strategy to Drive Brand Growth

2mo

My teammates were in Athens a couple of weeks ago and sent me pics from The Last Resort because it was our fav back in the day. Such a classic!

Ahmet Mutlu Celikok

M&A Leader | Strategic Planning | Data Science | Digital Transformation | Vice President, Operations Solutions, Planning & Execution

2mo

Sounds like a great trip to UGA!

Safe travels - see you soon!

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