Jason Feifer’s Post

How to market with $0 budget

No budget? Not a problem! 💡 The beauty of platforms like LinkedIn is that creative thinking and strategic moves are the real currencies. Awesome inspiration from Jason Feifer Small businesses, listen up - you don't need deep pockets to make a big impact. It's all about being smart, strategic, and bringing value to your community. Use my 5-step guide to thinking outside the box: Flip your perspective: See limitations as opportunities. No ad budget? Time to get creative with organic content! Collaborate creatively: Find partners who complement your skills. Two minds (and networks) are better than one. Provide unexpected value: Go beyond your product. What unique insights can you offer your audience? Engage authentically: Don't just post - converse. Y our genuine voice is your superpower. Experiment boldly: Try new content formats, topics, or approaches. T he only failure is not learning. Remember, - you don't always need to pay to play. Sometimes, you just need to play it smart. Strategic thinking and real value creation can take you further than any paid campaign. This is a lesson we can all learn from. #SmallBusinessGrowth #CreativeStrategy #LinkedInTips ---------------------------------------------------------------------- ♻️ - Share if you Care 🗣️ - Leave a comment if you want to get seen 🪓 - Nothing happens if you don't take action #sales, #startups, #networking, #startupjourney, and #enterpreneurship

I was looking for examples of successful brand stories on IG and came across this video. It was produced for $0 and it got 1 million views. You don't need a huge team or budget to make impactful content. It's more important to create meaningful, original content that resonates with your audience. The idea is the most important part of the success. Start there and find a way to execute it with whatever means possible. #marketing #socialmedia #ads #content #creative #instagram #stories

Smart thinking… and not so smart thinking. Yes, they found a way around traditional photography. Check. But this also means they have virtually no control over lighting, setup, etc. which limits how vibrant and interesting the imagery will be. But way more importantly, there seems to be no idea behind the brand - just pictures in a home-like setting. That makes them look like every other competitor, most of which are better known, established and financially backed. Short term win, but long term loss IMHO.

Fantastic to see this! Talk about getting creative and just finding a way to get it done. Not bogged down with beauracracy and red tape - just a story about seeing an opportunity within a constraint. Stories like this always fire me up. #ResilientMarketingMinds #resilience #mindset #perspective

Unlocking Creativity: Ingenious Loopholes for Viral Success! 🎥✨ One constant about restrictions is that they fuel creativity? Parameters and the loopholes around them can add an entirely new dimension to marketing efforts. Often, it's the challenge of working within a small budget that sparks the most innovative and successful ideas. This approach is brilliant and is about making do but also about making waves. #CreativeMarketing #InnovativeThinking #marketing #Magic

What really decides customers to buy or not to buy is the content of your advertising, not its form. Sure, a slick design might catch someone's eye, but at the end of the day, it's the meat of your message that gets people to open their wallets. If we want our marketing to work, we've got to zero in on creating content that packs a punch And shows people why our product is worth their hard-earned cash. You can do this by; - knowing your audience (very important) - Using clear, compelling language - Focusing on benefits, not just features - Addressing pain points directly - Providing concrete value proposition Clever gimmicks are nice and all, but it's the message itself that seals the deal.

If you work in brand or advertising...  🤔 Do you think your work shapes culture, or reflects it? Or neither? 📚 I was talking to a friend in book publishing. I asked if he thought his job played an important role in shaping culture - given every best-seller, every booktok trending title, every tense family chat about a polarising autobiography, every ‘based on the book’ TV phenomenon - started its life in the hands of a Publisher who chose to acquire it. 💰 He quickly rebuffed the idea, saying it’s purely a commercial decision. Black and white - will it sell? His honesty was disarming. So, genuine question. 🙋♀️ Does design and advertising reallllly play a vital role in shaping culture (as so many agency websites suggest?) Is it aspirational to try? Or should we, like my pal, just be focused on "will this sell?" (I KNOW there are outliers. Apple, Coca Cola, McDonalds and similar legacy consumer brands are obvious choices. But is it about knowing when that's the genuine role of the brand, and when you need to get back in your box?) Image via cottonbro studio on pexels.

Can there be too much emotion in brand advertising? Does this stand true in financial services? In our eyes, the key to successful emotional campaigns must focus on choosing the right time for story telling, showing authenticity and of course, being relatable. #FinanceWithFeeling #Emotion #BrandAdvertising #StoryTelling

People do all things with the expoectation of benefit at the back of their minds. Benefit may be monetary, social, emotional, financial, spiritual. However there has to be a benefit to an activity for it to classify as #marketing. We can all forget marketing is not a creative but a 'benefit-driven' exercise. Ogilvy agreed: “The key to success is to promise the consumer a benefit — like better flavour, whiter wash, more miles per gallon, a better complexion.” But that does not mean they are a substitute for features and other facts about your product or service. Be factual avoid flatulence (puffery/smoke) it doesn't work. https://lnkd.in/guHXagtj.