Jason Cardillo’s Post

How I create posts that gets approved in one go (Here’s how to decode your client's requirements) Here’s exactly what I did: - Took super detailed notes during kickoff Documented target KPIs, brand voice guidelines, content don’ts - Created annotation templates for me Bullet-pointed formats, ideal CTAs, and hashtags to use - Applied preferences to draft posts Followed annotated guidelines for messaging and style Now our posts perfectly align with what clients want right away. No major rework is needed. P.S. - Found this helpful? Follow me Jyoti Motwani I help you become better at Marketing and generating sales via mindset marketing every weekday.

For years we’ve been schooled in identifying pain points in our selling & marketing. 🗣️ But what if there was a way to create content that attracted customers who are READY TO PURCHASE… Instead of our inbox being full of customers who relate to the pain, but haven’t yet decided they have a problem they want to fix 🤷🏼♀️ In the ever-evolving world of marketing, there’s a transformative approach that’s gaining momentum: Attraction Marketing 📈 ✅ Step 1: Know your audience beyond pain points- dive deeper into your audience’s desires, aspirations, & interests. Understand what truly motivates them! ✅ Step 2: Create value-centric content- Educate, Entertain, Inspire. Offering solutions without dwelling on pain points will showcase the positive outcomes and benefits your service brings. ✅ Step 3: Build a relatable brand persona that reflects what your audience values & aspires to be. ✅ Step 4: Focus on Transformation- shift the emphasis from problems to solutions. Stop gatekeeping information people could find on Google if they knew what to search. By shifting your focus from pain points to aspirations and desires, you can build a loyal and engaged customer base that genuinely relies on you & looks forward to your content 💯💯💯 Let me know if this helped!

"Unmasking Marketing Magic: Ignite Everlasting Flames, Not Fizzling Fiascoes!" Why do some campaigns burst like fireworks, then fizzle out, while others ignite a consistent, spreading flame? 🎇 As marketers, we invariably grapple with this mystery. Crack the code and understand that 1. Marketing isn't about selling a product or service. 2. It isn't merely about filling a need. 3. Instead, it's about driving a narrative that resonates with your market. When we craft a campaign, we're not selling a product—we're telling a story; one that evokes emotions and drives actions. 💡 Bird by bird, we’re creating a path that connects. We're fostering relationships built on trust, empathy, and shared values. 🕊️🕊️ Too often, we forget that people don't buy for logical reasons. They buy for emotional ones. And then justify it with logic. So, how can marketers kindle this emotional connection? • Be authentic: People are instinctively drawn to authenticity. • Consistency: It's the bedrock of trust, and trust is what converts potential buyers into loyal customers. • Listen: Aim for two ears, one mouth. We ought to listen more, then deliver genuinely tuned in responses. A product can be copied, a service can be imitated, but the feeling we create and the relationships we build cannot be replicated. That's the secret ingredient to inexplicable success in the world of marketing. 🌍 And remember this: Ordinary marketers lead horses to water. Extraordinary marketers inspire them to be thirsty. Let's strive for extraordinary. Let's create marketing that matters! #MarketingNarrative #AuthenticMarketing #ListenAndServe

Some people think that a marketer is a kind of magician that looks at a crystal ball, then waves a magic wand, and everything is sorted out. I have to explain that marketing and business communications are very hard work. Very. Hard. Work. Here is a minimal set of information I gather before we start creating marketing messages. 🔸 Company history. Knowing how the business evolved from zero to its current position is essential. I also always ask about previous marketing activities and their results to avoid repeating old mistakes. 🔸 Market overview to understand the principal dynamics. Is it growing? Is it shrinking? What key factors influence its development? 🔸 Competition analysis. Their size, market position, and how they communicate with their target audience. 🔸 Interviews with all the stakeholders: management, current clients, and employees. The data from them is pure gold. This is all the raw material for the brand platform creation I mentioned in the previous post. Of course, if we are too limited in time, we can create a landing page or an advertising campaign using what we have. Still, it is always better to dedicate enough time and energy to the branding platform creation. The marketer should first develop a deep understanding of the company’s mission, vision, values, and challenges, as well as their client’s needs. Without this part, it is impossible to create bold, powerful messages supported by the visual aspect that make the right impression and foster the sense of belonging to something big, beautiful, and important. Unless you really do have a crystal ball and a magic wand and create miracles out of thin air.

The most underrated skill in marketing today (and it's one we all learned in Kindergarten) Listening. Listen to your customers, even before you’ve developed a solution. Listen to how the market responds to your efforts. This is a live, continuous feedback loop that can help you fine-tune your strategy. Listen to ideas and feedback from non-marketers. Great ideas can (and often do) come from unexpected places. It's not just about you. It's about your customer, their needs, and their feedback. Take a moment to listen today. What you learn might surprise you. ------------------------------------- ♻ Share if you found this helpful. 🔔 Follow me for ways to make marketing easier and more impactful.

Old Marketing Strategies: - Focus on product features - Highlight company achievements - Use jargons which confuse customers. - Push Push Push New Marketing Strategies: - Understand your audience's needs - Talk in simple, relatable language. - Provide valuable content that educates - Share success stories and testimonials - Create content that helps customers - Personalize messaging to resonate - Build a community of customers - Give, Give, Give - ASK Great marketing is about creating an experience where customers: → Feel Understood → Feel Valued → Feel smart for choosing your brand. Evolve from good to great marketing in 2024. 1. Understand → Connect with your audience. 2. Engage → Foster genuine interactions. 3. Educate → Empower customers with knowledge. How are you transforming your marketing approach this year? Share your strategies and successes below! --- PS: 𝗜𝗳 𝘆𝗼𝘂 𝗹𝗶𝗸𝗲𝗱 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁, 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗶𝘀 𝗳𝗼𝗿 𝗺𝗼𝗿𝗲 𝗿𝗲𝗮𝗰𝗵. Follow Hupendra Nath Sahu for more insights on marketing, sales and business building.

Enhance your marketing with these powerful insights📈 Whether you're a marketer, business owner, or just want to have a positive impact on others, then these insights are for you... - 1. Connect with your tribe Connect on a deeperl evel with like-minded people who believe what you believe - your tribe. They become loyal to you and amplify your message, As Seth Godin puts it: “Through your actions as a leader, you attract a tribe that wants to follow you.” - 2. Create something re-marketable Craft an outstanding product or service that a unique group of people can't help but share with others. If you do this, you are already 80% of the way there. - 3. Connect the dots Innovate by connecting ideas from different domains. There are countless insights that you can apply to your business that are hidden in the most unlikely of places. - 4. Become indispensable As the title of a classic Cal Newport book goes; become "so good they can't ignore you." Stand out in your own unique way and offer something that people can't live without. - 5. Tell stories Grounded cognition theory states that people can experience a story as if it were happening to them. So, stories create an emotional connection that stick and build a narrative around your message. - 6. Connect, don't network Build genuine connections instead of shallow networks. Authentic relationships allow for an exchange of value and wisdom. So, they lead to endless opportunities. - 7. Consistency wins We process information favourably when we encounter it repeatedly. So consistent messaging: • Creates an emotional connection. • Enhances perceived reliability. • Reinforces messaging. • Boosts recognition. • Builds trust. - Found this useful? Share this post with your network and Follow me for actionable tips to scale your business & build an authoritative social media presence. 👍

Ladies and gentlemen, friends and colleagues, Today, I stand before you to ignite the fire within each and every one of us. I want to remind you of the power we have as marketers, and the limitless possibilities that lie ahead when we truly embrace the art of persuasion. Marketing is not simply about selling products or services; it is about touching people's lives and creating connections. It is about understanding and fulfilling the needs, wants, and desires of our target audience. In a world where attention spans are shorter than ever, it is our responsibility to captivate, inspire, and motivate. The heart and soul of marketing lies in our ability to tell compelling stories. We have the power to shape narratives, to spark emotions, and to change perspectives. Imagine the impact we can make when we channel our creativity towards a greater purpose. Every successful marketing campaign starts with a vision. It requires us to dream big, to challenge the status quo, and to push boundaries. Let us not be afraid of failure, for it is in the face of adversity that true innovation is born. We must be willing to take risks, to learn from our mistakes, and to adapt quickly. In this digital age, technology has become a powerful tool at our disposal. We have endless data, analytics, and digital platforms at our fingertips. However, let us not forget the essence of human connection. Technology may be the means, but empathy is the driver. We must never lose sight of the fact that behind every click, every like, and every purchase is a person seeking a solution to their problems. As marketers, we have the responsibility to create value. We must focus on the long-term, building trust, and nurturing customer relationships. It is not just about making a sale; it is about creating advocates for our brands. We have the ability to create experiences that leave an unforgettable mark in people's lives, turning them into loyal supporters who will stand by us through thick and thin. Success in marketing requires perseverance and continuous growth. We must be lifelong learners, always staying ahead of the curve and embracing change. The digital landscape is ever-evolving, and we must adapt, innovate, and reinvent ourselves. We must strive for excellence, seeking new knowledge, and challenging conventional wisdom. So, my fellow marketers, let us rise to the challenge before us. Let us embrace our roles as storytellers, connectors, and change-makers. Let us use our creativity, our intuition, and our cutting-edge technology to make something different.. IF YOU FIND THIS HELPFUL PLEASE LIKE AND FOLLOW FOR MORE.

📚 "You Can't Be Seen Until You Learn to See" 📚 I've just finished diving into "This is Marketing" by Seth Godin. It's like a cruise missile! Here's a quick takeaway for all my fellow marketers and business enthusiasts: It's NOT About the Tactics: Seth drives home the idea that successful marketing isn't just about ads or SEO. It's about creating genuine connections and telling a compelling story. Find Your Tribe: Identify that group of people who want to hear from you, resonate with your message, and, most importantly, can't wait to spread the word. It's a Two-Way Street: Marketing isn’t a monologue. It’s a dialogue. Seth emphasizes that listening is as essential as speaking. Create Value, Not Noise: Instead of shouting louder in an already noisy world, offer something that genuinely adds value to your audience’s life. Lead with Empathy: Understand the wants, needs, fears, and aspirations of your audience. Marketing is as much about human understanding as it is about promotion. "Stop selling and start connecting." If you’re looking to reshape the way you think about marketing in today’s world, this is a must-read! Happy reading!