I was delighted to join a start-up roadshow organized by Qingan government last Friday at which I discussed the latest consumer trend with Vincent BOINAY and Kurt Ferguson from Ventech China. Despite the recent headwinds, we are all optimistic about the growth prospects in China, especially for young consumer brands!
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We had the privilege of joining a deep dive session on how to succeed in cross border eCommerce, as part of Asialink Business' The China Digital Economy Academy program. Here are our Senior Sales & Marketing Associate Vivian Wei's key takeaways from the panellists involved (including our CEO Will Zhao) on entering the Chinese market: 1⃣ Start with thorough market research and strategy before engaging with distributors. 2⃣ Diversify your market focus—consider opportunities not only in China but also in other countries. 3⃣ Patience is key—commit to at least a 3-year trial period when entering the Chinese market for long-term success. 4⃣ Assess your assets and build strong relationships. Understand your IP and what margins you can offer to distribution channels. 5⃣ Financial readiness is crucial, especially for new brands. Develop a consistent funding and engaging marketing plan, as competition is fierce. 6⃣ Invest in understanding the culture, not just in terms of trademarks but also cultural nuances and education. China's digital economy continues to evolve rapidly, so do feel free to contact us to ensure your business is staying up to date! #ecommerce #china #export
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An NGO dedicated to connecting China with the world and promoting global development of young people
Hey everyone, today I'm sharing with you Top 100 Chinese companies going global from EqualOcean, which may be of some help to those who want to change their careers in the field of globalization. The chart shows the 100 global companies selected as follows: - Global cluster: The top three provinces where the headquarters of global enterprises are located are Guangdong, Beijing and Shanghai. - Distribution of financing rounds: the highest proportion is the C round, most of the investment occurred in the early and middle stages, and 14% of global enterprises have been listed in the IPO. - Distribution of establishment time: The majority of global brands were established from 2013 to 2016, among which 2014 ranked first. - Company personnel size: most of the enterprises are in the growth stage, and the majority of smes, among which the number of medium-sized enterprises with 300-1000 employees is the largest. The list includes 90 male founders and 10 female founders, with an average age of 39. 62% of the founders have overseas work or education, and a quarter are from Guangdong province. - Industry track distribution: The top five are consumer, technology, automotive, entertainment and health. From the subdivision track, the top five are consumer electronics, robotics, home, clothing and artificial intelligence. I hope this information will be helpful to you. If you are interested in globalization, welcome to join GGY organization and create a bright future of globalization together with outstanding young people. #globalbusiness #globaleconomy #globalcollaboration #chineseeconomy #careerdevelopment #careergrowth #careeradvice #overseasopportunities
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Marketing, Innovation, & Commercial Leader | Export Market & Global Brand Builder | Wine, Food & Beverage | Business Transformation | Board Director experience | Sustainability champion
New year, new possibilities, and for me that is working as a consultant to help drive BUSINESS GROWTH in 2024. Three ways I can help drive growth for your business; (1) activating EXPORT MARKETS especially CHINA. For Australian wineries the next 3-6 months and how you relaunch into the China market are critical to long term success. The market has changed dramatically in the past 4 years, and the opportunity exists to do it right, profitably, and sustainably. (2) optimizing BRAND, PORTFOLIO, pricing, and customer pitch, to support above, especially your portfolio for China. (3) clarifying your INNOVATION plan to deliver sustainable growth especially in export markets. Happy to help over a few hours, days, weeks, or longer, whatever works for you. To drive business growth you just need to focus, understand where you are now, where you want to be, and then get a plan to take you there. The best way is to just get started on the Business Growth Flywheel, and work through 4 steps: (1) Understand, (2) Plan, (3) Act, (4) Review, then repeat. Please get in contact if this is of interest, matt.adams@orleanz.com #businessgrowth #businessgrowthstrategies
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Executive Director at Shanghai HuíLüè Business Consulting Co. Visiting Professor at the China Academy of Art.
Can your business bear some more growth? By bridging cultural gaps, prioritising growth opportunities, quantifying consumer excitement, and distilling insights from real-world experiences, each of the tools in our Growth Kit empowers businesses to unlock untapped potential and enhance brand value on a global scale.
Are you struggling to find growth for your business? After China's departure from consistent double-digit growth, numerous global marketers are grappling with the challenge of sustaining the previously achieved growth for their brands. Both Chinese and multinational companies are actively seeking new revenue streams, both domestically and internationally. As a fluid brand innovation consultancy, Huí//Lüè has forged partnerships with multiple collaborators to address this challenge. Our Growth Kit comprises four tools meticulously crafted to identify and evaluate new opportunities effectively. Read more about it on our blog:
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Agencies and Distributors in Asia Asia, the world's largest and most populous continent, is a mosaic of cultures, languages, and economies. From the technological hubs of Japan and South Korea to the bustling markets of India and China, and the emerging economies of Southeast Asia, the continent offers a vast and varied landscape for commerce. Brands looking to penetrate this intricate market must understand the dynamics of agencies and distributors across its diverse regions. This guide offers a comprehensive exploration of the world of agencies and distributors in Asia, spotlighting the categories soon to be featured on Roomfest.com. https://lnkd.in/e9uA4jCS
Agencies and Distributors in Asia: Navigating the Diverse Tapestry of the World's Largest Continent
roomfest.com
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🌟 Honored to have our co-founder Padmanabhan Raman represent us at the incredible Movers & Makers event in Singapore this week! Huge thanks to Radu Palamariu , Andrei Palamariu and the entire Alcott Global team for curating such an enriching experience. The event was a whirlwind of impactful sessions, from dynamic keynote addresses to insightful fireside chats and engaging roundtable discussions. The fast-paced networking approach brilliantly connected Supply Chain Executives, Service Providers, and Startups, fostering fruitful collaborations. 👏Kudos to the Singapore Economic Development Board for sharing their visionary strategies in developing companies focused on Supply Chain and Technology. The conversation between Pier Luigi Sigismondi and Radu Palamariu offered valuable insights into career transitions and effective management techniques, emphasizing the importance of connecting across all levels of an organization. 🎯Radu's keynote shed light on the pressing challenges facing Supply Chain in 2024, providing a critical forecast. 🎯Neil Wheeldon from PSA BDP shared invaluable wisdom on building and owning Digital Products, offering a clear model for customer communication. ✔️Padhu's presentation on Osa Commerce and the emergence of Social commerce shopping shocased how connection, communication, and collaboration are revolutionizing the commerce and supply chain landscape. Looking forward to the exciting opportunities that lie ahead! 🚀 #MoversAndMakers #SupplyChainInnovation #retail #supplychain
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🇨🇳 How is China's middle class changing its spending habits, and what does this mean for your brand? Read our article to find out 👀 China's middle class continues to grow, with the population expected to reach 500 million by 2030! But with signs that their spending habits are changing, how does this effect international brands hoping for new and continued success in one of the world's most lucrative markets? Read our latest post to find out more 👉 https://buff.ly/3PUXz29
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"Experienced Digital Marketer 🚀 and Frontend Developer 💻 | Driving Online Success with Strategy and Code!"
🌟 𝟳𝟱 𝗛𝗮𝗿𝗱-𝗛𝗶𝘁𝘁𝗶𝗻𝗴 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: 𝗗𝗮𝘆 𝟭𝟯 🌟 🌏 𝗖𝗵𝗶𝗻𝗮 𝗣𝗹𝘂𝘀 𝗢𝗻𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: 𝗗𝗶𝘃𝗲𝗿𝘀𝗶𝗳𝘆𝗶𝗻𝗴 𝗚𝗹𝗼𝗯𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 Greetings, marketers! Today, let's explore the concept of China Plus One strategies and how they redefine global marketing by diversifying operations beyond China. 🌐 In an evolving global landscape, diversification is key. Here are 𝟵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗺𝗼𝘃𝗲𝘀 to implement China Plus One strategies effectively: 1️⃣. 𝗥𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Identify markets beyond China with growth potential aligned with your brand. 2️⃣. 𝗠𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗶𝗻𝗴 𝗗𝗶𝘃𝗲𝗿𝘀𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Explore manufacturing options in countries complementing China's strengths. 3️⃣. 𝗦𝘂𝗽𝗽𝗹𝘆 𝗖𝗵𝗮𝗶𝗻 𝗥𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲: Build resilient supply chains across multiple countries to mitigate risks. 4️⃣. 𝗟𝗼𝗰𝗮𝗹𝗶𝘇𝗲𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Tailor marketing campaigns to resonate with diverse cultural nuances. 5️⃣. 𝗗𝗶𝘃𝗲𝗿𝘀𝗲 𝗧𝗮𝗹𝗲𝗻𝘁 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻: Expand talent pools by hiring diverse skill sets from different regions. 6️⃣. 𝗥𝗲𝗴𝘂𝗹𝗮𝘁𝗼𝗿𝘆 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴: Comprehend regulations and policies in target countries for seamless operations. 7️⃣. 𝗥𝗶𝘀𝗸 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: Develop contingency plans to navigate geopolitical and market risks. 8️⃣. 𝗟𝗼𝗰𝗮𝗹𝗶𝘇𝗲𝗱 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀: Forge partnerships with local businesses for market penetration and understanding. 9️⃣. 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗔𝗱𝗮𝗽𝘁𝗮𝘁𝗶𝗼𝗻 & 𝗙𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Stay agile and adapt strategies to evolving global dynamics. By implementing China Plus One strategies, brands can enhance resilience and expand their global footprint. 💡 Which strategy aligns best with your vision for global diversification? Share your thoughts below! Let's exchange insights and empower each other's journey toward diversified global marketing. 🚀 🔗 #ChinaPlusOne #MarketingStrategies #GlobalDiversification #BusinessExpansion #Growth #Marketing #75HardMarketingChallanges #75dayschallenge 🔗
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I had the pleasure of attending a SEAkers event on 15 June 2024, which shed light on the evolving business landscape in China and Singapore, and pathways for professional growth. Here are my 3 key takeaways: 1. Trust is built on personal connections, not just data. 2. Success comes from selecting the right market trends to follow. For example, Luckin Coffee has capitalised on the digital revolution by creating a digital ordering system that streamlines operations and reduces costs, carving out a niche business model that differentiates them from competitors like Starbucks. 3. A global business strategy starts from understanding political and cultural nuances from the ground up. In this regard, “Seeing the Unseen” (a book co-authored by today's guest speaker) illustrates this by highlighting how Chinese tech leaders have applied lessons from China’s historical and cultural legacies to succeed in the global market. These insights resonate deeply with my journey in Law, reinforcing my commitment to understanding clients’ needs and fostering meaningful collaborations. Looking forward to more such discussions!
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In a recent interview with China Daily, our CEO Alfons Mensdorff-Pouilly reaffirmed his faith in the Chinese economy and the upward trajectory of its consumers. With nearly 130 years of experience in Greater China, Jebsen has facilitated market access for over 200 companies. According to Mr. Mensdorff, "The long-term trajectory of China and the Chinese consumer is an upward trend. This is the fastest growing premium consumer story in the world." As a bridge connecting exceptional brands with Chinese consumers, our focus is on building consumer trust and recognising the importance of patience for long-term success in the Chinese market. Discover more insights from our CEO's interview below⬇️ #JebsenGroup #BridgetoChina #Chineseconsumer #Longtermsuccess
Jebsen eyes mainland consumer prospects amid evolving market
chinadaily.com.cn
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