Don't underestimate the power of packaging!... The humble Ritz-Paris Le Comptoir cheese and ham sandwich is a prime example…. Their packaging elevates the experience, turning a simple lunch into a luxurious moment. Great packaging design can truly add a touch of class to any product. Packaging can be everything! It's a silent salesperson on the shelf, a billboard for your brand, and an extension of your product's story. It can create a sense of occasion, build brand loyalty, and even influence purchasing decisions. #innovation #packaging #marketing
I LOVE a good and clever packaging. To this day, I still remember buying a spa voucher at La Sultane De Saba in Paris, for Mother's Day, and the whole experience was truly mesmerizing. They used beautiful stock paper, placed in a high-quality box with branded tissue paper, dried petals, and satin ribbon. While I waited for my gift voucher to be sorted, I was offered tea in their beautiful, exotic lobby. And 15 years later, I still mention it and speak about it. However, in this case, I find it unnecessary and slightly annoying. The customer is clearly dining in, and The Ritz could have provided a more high-end experience without the wrapping. No one goes to The Ritz, even Le Comptoir, for a fast-food-like experience. They know how to present a toast on a plate and make it look expensive, so I'd expect more refinement. This is a sandwich, not a box of chocolates or macarons to be gifted or eaten later, and it shouldn't be that complicated to open. Anything that can be consumed in 5 minutes and takes only 4 bites shouldn't require excessive packaging. That's only my (long🤪) take on the topic.
This is value based pricing at its best. As it is the customer's perception of the value of the product or service driving its price, packaging undoubtly does contribute to this. The Ritz brand no doubt will push up price. As for your perception of value, packaging and brand play a role here. If you value other things, perhaps it bothers you. Exploring Paris with a lower budget might give you access to an even better tasting sandwich, who knows? It's ll about perception...
Fancy packaging creates an expectation of unique and tasty food, helps with marketing and makes the user try it. And that's where the problem lies: expectations are so high that the sandwich may even be good, but he expects something more and ends up being disappointed. example: when you pay a lot for a plate of food and it tastes the same as the regular restaurant around the corner from your house. Let's think about "cognitive" psychology too, when creating fancy packaging and communications
It can also add unnecessary costs and waste while not adding anything to the actual experience of consuming the sandwich.
The best kind of unboxing experience... is when you can eat what's inside! Plus, the cost of this particular type of packaging does not add much to the total cost. But the elegant style of the packaging combined with The Ritz brand make the perceived value worth so much more and justified in the eye of the customer.
I couldn’t agree more , and yet so many underestimate completing the customer experience this way. This presentation is flawless.
Agreed. 2 things though: 1. the product had better not disappoint after creating such a sense of anticipation & 2. be careful not to over-package in this environmentally conscious age
Recently, I had a delightful experience with a local Kaati Rolls place. Not only was the packaging fantastic, but there was a handwritten note from the chef tucked inside! It was such a personal touch, highlighting their passion for the food they prepare. It truly elevated my entire experience. Kudos to Kaati Rolls for their commitment to quality and customer care.
Founder / Chief Creative Officer at Studio Holladay
1wIf ordering from a bakery, or restaurant as this appears to be… the packaging is a waste and only feeds your ego.