Jason's Deli’s Post

The issue extends beyond terminology - it's about corporate priorities and societal impact. Some companies appear to be distancing themselves from inclusive marketing practices, potentially in response to pressure from risk-averse investors. However, this approach raises important questions: 1. Are brands inadvertently alienating diverse consumer groups while still expecting their patronage? 2. What are the long-term consequences of narrowing marketing focus in an increasingly diverse world? 3. How does this trend align with corporate social responsibility and ethical business practices? There's an opportunity here for forward-thinking companies to fill the gap. Businesses that embrace diversity across generations, genders, and cultures in their marketing may find themselves uniquely positioned to capture underserved market segments. Consumers have choices. Those who feel underrepresented might seek out brands that genuinely reflect and respect the diversity of humanity. This shift could reshape market dynamics and brand loyalty in significant ways. #InclusiveMarketing #Diversity #crossgeneration #genderandculturediversity #comparablesales?

Today is a special edition of celebrating #blackjoy. Today, I’m highlighting my beautiful mother, Brenda Jenkins, who was the first person who taught me about self-care. As a child growing up in a patriarchal society, I remember feeling angry when she would “leave us” to work out or go on walks. The anger that I felt towards her was not mirrored in feelings I had toward my dad at the time. I grew up believing the same patriarchal lies that many think about mothers and how they are supposed to sacrifice themselves for their children. I didn’t know it then, but her commitment to pouring into herself was a message I had to learn despite my kicking and screaming in 2023 forcefully. I continue to be thankful for my mom's lessons about motherhood and womanhood. It has truly been beautiful to experience our relationship growing after she decided to go to therapy to improve as a woman and parent. So today, I’m honoring my beautiful mother, who knows how to have a good time anywhere she is, loves her friends and family deeply, continues to pour into herself and her children, AND remembers to honor her being as a woman first and foremost. This post celebrates the woman she is, not what she’s done as a mother, wife, or grandmother. I hope that women holding these titles will remember that we are women first, and we need to pour into ourselves and honor who we are outside of those weighted titles. Also, how do you cultivate Black joy in your daily life? Share your tips and stories in the comments below! Let’s uplift each other and keep the pleasure flowing all year long. Need help embedding DEI into your strategic plan so your Black employees can feel liberated? Download the outreach free strategic plan guide today by visiting our website! Also make sure to follow us on Instagram so you don’t miss any of our #bhm2024 content. #shiftedconsulting #blackjoy #blackhistorymonth #blackgirljoy #blackmamasmatter #blackwomenmatter #MentalHealthMatters #CommunityLove #BlackLove #cultivatinggenius #blackeducators

While it's important to celebrate diversity months, it's also key to do it correctly. Performative activism can be easy to spot, especially when brands promote diversity initiatives for only a few select months out of the year. Celebrating and empowering diverse voices is an ongoing practice that extends beyond any official holidays or months of recognition. Instead of just saying you support DEI initiatives, point your audience to what you're doing to promote the cause, whether by diversifying your team, supporting local groups, or hosting important panel discussions and presentations. #thecontentqueens #socialmediamarketingagency #contentmarketingagency #socialmediaexpert #marketingsocial #socialmediacontent #digitalmarketingstrategy #socialmediastrategy #contentstrategy #creatingcontent #ccontentcreationtips #contentcreationstrategy #contentcreationagency #socialmediatoolkit #clientspotlight #dreamclient

Talking about Pride Month the right way https://ift.tt/WuaeUYz In the second episode of Insights by Punctuate Inc, Saloni Surti engages in a conversation with Sumitro Sircar, Associate Director - Corp Com & PR, Chimp&z Inc, Mrinil Mathur Rajwani, Managing Partner, Social Samosa, Founder & Editor, Social Ketchup, Ashna Arif, Senior Creative Lead, The Hybrid Agency, and Aadesh B, Associate Creative Director, Team Pumpkin about rainbow washing and how does the industry need to self regulate to become more aware, responsible, and inclusive.  Ashna Arif begins the conversation by sharing her personal experience of coming out and her journey in the industry. She reveals that she has been surrounded by people willing to educate themselves even if they lack understanding of queer issues.  Similarly, Aadesh B sheds light on the inherent biases inside organisations sharing his personal anecdotes.  Sharing his take on brands taking a tokenistic approach, Sumitro Sircar says that during discussions, he advocates for incorporating the changes that a proposed campaign talks about. Highlighting how cinema reinforces stereotypes and acts as a major element in the opinion formation of many teenagers, Mrinil Mathur Rajwani reveals how she had to undergo cycles of learning and unlearning the years of conditioning regarding genders.  Arif emphasises the importance of authentic representation and hiring talent from the queer community for not only purposes related to Pride Month but otherwise throughout the year.  The guests collectively press on the importance of genuine representation and steering away from tokenism.  Taking the conversation ahead, Surti asks the panellists about policies that their organisations have and policies that need to be implemented. Aadesh reveals that some of these policies include having gender-neutral washrooms and insurance for same-sex couples.  Concluding the conversation with advice for creating Pride Month campaigns, the panellists share some key markers to keep in mind.  Watch the entire conversation here. via Social Samosa https://ift.tt/dUMcCRA June 18, 2024 at 08:07AM

Tokenism in your inclusion efforts made it clear you don't care. Seriously. It did. - Do you remember the black squares in 2020? - Do you remember the pledges to do better? - Do you remember the talks of effort and changes to bring about inclusivity? Now. - Do you remember the CEOs who recently came out to say they feel pressured? - Do you remember a certain prominent voice saying DEI should DIE? - Do you remember the companies who pledged and their companies continued with a lack of representation, diversity or inclusion? Yes, we all do. This is why people are choosing to walk away from these companies, no longer spend money with these companies and boycott these brands. As humans, we value empathy, inclusion and care and once we see that efforts are fake, regaining that trust back will be difficult. If you're overwhelmed with how you make a tangible effort and pledge to change, let's have a chat to ensure that you don't fall into the tokenistic bucket.

Go woke, go broke? Yes. Andrew F. Puzder and I demonstrate simple obvious lessons from recent fiascos. The Walt Disney Company market cap down 40% 📉 Declined by ~$100B Anheuser-Busch market cap down 15% 📉 Dropped by ~$20B Customers, employees, investors, brands all suffer. As a former CEO and a former corporate communications executive, we respectfully offer a suggestion for just about any business: Don’t offend your target market. That may sound obvious, but apparently it’s not. Disney dominated the family entertainment marketplace for decades. Parents trusted Disney. Then Disney’s CEO opposed a Florida parental rights bill barring classroom instruction on gender and sexuality before the fourth grade (when children are around the ripe old age of 8). Disney broke that trust.  AB InBev built Bud Light into a dominant brand with iconic ads – synonymous with Americana. People liked that association. Then ad execs thought beer drinkers would identify with a brand that supported a transgender activist in the midst of a nationwide social contagion of gender dysphoria. They didn't. AB ruined that association. As AB’s and Disney’s results demonstrate, when management teams put politics over profits, "woke" ideology over brand image and customers’ loyalty, the consequences can be costly. #CEOs #woke #esg #investors #employees #politics #brand https://lnkd.in/eN-YGXKw

Congrats Bing Chen

Brands celebrating #Pride authentically whilst also considering genuine advocacy year round should be celebrated, despite it being more complicated than that... There's a lot of commentary on the role of brands in 'bigger' things at the moment. From the environment to our everyday wellbeing, should they be? Why? How? I am typically one of the 'purpose' skeptics, not because I want our forests to burn while I kick a seal in the face (quite the opposite). But so rarely do brands do it well, or for the right reasons. I regularly see 'washing' of every hue, green to rainbow. Perhaps because I work in marketing I've become a bit too saturated? So every year as #PrideMonth rolls around, I get ready to go rainbow blind and pray to the brand gods that no one does anything stupid, quickly reminded why I'm an atheist. Part of the LGBTQIA+ community, I'm extremely privileged to live my life pretty much unaffected day to day. For that reason, seeing Anheuser-Busch back down on Bud Light brand partnerships because of a backlash doesn't tend to surprise me, or affect me. But that's honestly part of the problem, my own saturated ambivalence to it included. Appealing to the privileged, largely protected and arguably profitable people of the LGBTQ+ community who have a voice and wallet (like me) is a not what advocacy during pride needs to be. It's there that profit overtakes purpose for most brands. Meanwhile, people are persecuted in ever more shocking ways just for being who they are. Some are lucky to walk to the end of the street, let alone lace up a pair of rainbow trainers. So if purpose is the focus, surely that is a place for it to be...often in markets and cultures that would make such advocacy unpopular, unprofitable even. I find pride difficult, and complicated and clunky. I never quite feel I fit. So for an organisation trying to find a place in the melee I can imagine it's just as messy. A simple solution for some might be, don't. Leave the logo alone, go about the day to day, maybe do something quietly and genuinely supportive you don't make money from. But it's not that simple. Would a world of unchanged logos and quiet acts allow pride to be the louder celebration that so many people need it to be today? Probably not. So when brands like Dock & Bay - Certified B Corp™️ do something that celebrates, advocates year round and acknowledges the imperfection of it all, they too should be celebrated. Here's to a Happy Pride, imperfections included. Because whatever pride needs to be, lots of people need it. Whether they can celebrate it loudly or whisper under their breath. I hope more brands remember that. #Brand #Marketing #LGBTQIA+

Are you a GC or CLO in my network who hasn’t yet participated in LaddHer Up? Don’t walk, run as I promise you this is one of the most empowering conferences for women in the legal profession and, as a once participant, I can say it was tremendously helpful to my career as it is for the future of all women associates in law and the legal profession as a whole. Not to mention LaddHer Up is in Napa! Want more information on how to get involved? Send me a message and lets connect! #msjd #laddherup #womeninlaw #lawyers #networking #generalcounsels #napa #womenlawyers