That’s a wrap on #CannesLions2023! 🇫🇷 Time to unpack all the great conversations (and my bags as I land in Finland for midsummer weekend 🇫🇮). Here’s what I’ve got so far: ✨AI was this year’s buzzword. As predicted, there was no hotter topic on the Croisette than #generativeAI. Peoeple approached the topic from all angles, from how marketers and creators can use the technology to improve content creation efficiencies and creative effectiveness to how the technology has ignited a new era of creativity. ✨ Gen Z took over the Croisette. Many marketers remarked that this year’s festival looked and felt much younger than in previous years. Nowhere was that more true than at TikTok’s daily Frosé Soirée happy hour, and at Pinterest’s Gen Z-inspired beachfront activation, dubbed the “Pinterest Manifestival,” where visitors could experience #GenZ trends IRL, including tattoos and tooth gems. ✨ The #metaverse was missing. Marketers barely said “metaverse,” except to note that nobody was using the word. Instead, marketers stuck to words such as “immersive” to describe metaverse-like concepts, which were admittedly far fewer on the Croisette this year. Even Meta’s metaverse vision was muted, and its #reels activation was the centerpiece of Meta Beach this year. ✨ The economy wasn’t as big of a concern as last year. While execs acknowledged that the past year has been challenging, the overall mood at Cannes was joyous. It felt as if brands, agencies, and tech platforms have now adjusted to today’s economic reality and are even cautiously optimistic for H2 2023. But one way in which the ad revenue slowdown was apparent was in the makeup of the players along the Croisette. Influencer marketing agencies like Whalar and Influential were posted up alongside Big Tech players like Meta and Google. More in today’s newsletter for Insider Intelligence: https://lnkd.in/g-gS7WZe A BIG thank you to everyone who made this year’s festival so fun and successful, but especially Reddit, Inc. and Insider for two great sessions!
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the takes + the hat 💯 👒
Loved seeing you ❤️
Looks like an awesome trip with lots of learnings! AI is certainly top of mind for us as well.
Great to meet you!
Communications at Pinterest | Adjunct Professor at USC
1ySolid wrap up of an incredible week. Thanks for swinging by 📌