Jarred Wilichinsky’s Post

EPISODE 24 🎙 Episode 24 of the AdTechGod(™) Pod 🔊 Click to Listen: https://lnkd.in/eq4_KGpR AdTechGod (™) sits down with Jarred Wilichinsky, Sr Vice President Ad Operations at Paramount. For the past four years, Jarred has spearheaded the ad operations teams at Paramount. His career trajectory includes a noteworthy 15-year tenure at CBS Interactive (prior to the merger and as of 2022 known as Paramount Global). He ascended from Traffic Coordinator to Vice President of Video Monetization and Operations. Jarred's growth can be attributed to his unwavering dedication to leadership, a deep understanding of technical intricacies, and his stewardship of a top-tier ad operations team and best practices. Jarreds was a great guest and his expertise in the space is evident during our conversation. Thank you to Innovid for advertising on this Episode.

Welcome to Episode 2 of our 5-part series on all things “Supply”! Big shout-out to our series sponsor, Cadent! Our next guest, Jarred Wilichinsky (SVP of Paramount), brings an amazing perspective on the #SSP space from the lens of an uber premium cross-screen provider. In this episode, we talk through how brand safety, content distribution, and leveraging data + audience insights is crucial for optimization across platforms. Jarred is an industry veteran, and his POV on the importance of streamlining relationships w/ SSPs and overall commitment to providing audiences with quality is absolutely “paramount” to tune into! Thank you, Jarred! This is a “Forum” - please like, comment, share, and weigh in on the discussion! Follow us on YouTube- https://lnkd.in/g6M5auu3

EXCLUSIVE | No offense to Patrick Mahomes, but interactive ads were the real MVP of the Super Bowl for Paramount and Innovid. As part of their new global partnership, Paramount and ad-tech company Innovid are bringing interactive ads to both Paramount+ and Pluto TV to drive customer engagement on connected TVs, with the first Paramount+ spots airing during the Super Bowl.