Jared Lake’s Post

The drafts have been completed, the schedules are confirmed, but how do you plan to watch your favorite NFL games? I know I will be streaming my Kansas City Chiefs on my Samsung Smart TV! The NFL games are shifting away from traditional TV as the number of cord-cutters continue to rise. Seems like the perfect opportunity for CTV advertising! Please reach out if you have any interest to learn more about Simpli.fi's CTV offering!

⚽️🏈 Live Sports continues to transform the SVOD Landscape! 🏈⚽️   Kantar's latest tracking data uncovers a game-changing trend in the streaming world as live sports are making a significant impact on SVOD subscriber growth. One in five new SVOD subscribers are being motivated by live sports, with 19% of new streaming sign-ups attributed to new and expanded sports content. 🥇    Paramount+ and Apple TV+ are leading these statistics, especially as they are benefiting from the return of the National Football League (NFL) and the popularity of MLS, making sports content a compelling advantage in the U.S. market. 🏈   Similarly, Netflix has maintained its dominance in the market, with 49% of households considering it their primary streaming service. Notably, their ad-supported tier is successfully attracting family audiences, broadening its viewer base. 📊 Link to the full article below: ⬇️

💬 Have you ever thought about your streaming habits? 💬 New US research indicates that introducing ad-funded tiers has prompted a third of subscribers to upgrade their services. The 2024 Bango Subscription Wars report, based on 5,000 US subscribers, reveals that 36% switched to premium tiers to avoid ad interruptions, influenced by Amazon's ad implementation. The study finds varying acceptance of ads across subscription types, with 71% of sports streamers upgrading to avoid ads! ⚽️ CEO Paul Larbey emphasises subscribers' desire for flexibility and choice, as consumers continue to resist cable-style packages, preferring one platform for managing subscriptions and consolidated billing. What do you prefer? 💬 #neuco #streaming

We’re going full circle! First, cable bundled all channels in one set top box and one monthly price. Then essentially every network went solo with their own streaming app. Now back to bundling. Ultimately the separate apps caused consumer confusion, cost more $, and made it difficult to navigate. Making the customers life “easier” usually always wins in the end. https://lnkd.in/gMC99Atv

Big news in the world of sports and streaming: ESPN, Fox, and Warner Bros. Discovery are teaming up to launch a new streaming service catered to sports fans. The service is a de facto sports cable bundle including all broadcast and cable networks owned by the three media giants.   Lots of moving pieces, but this move could (read: will) spell the end of linear TV as we know it. National sports broadcasts are the cornerstone of cable/pay TV bundles – 44 of the top 50 primetime telecasts in 2023 were live sports – and many subscribers will see no reason to stay onboard when they can watch for less on a dedicated streaming platform. Critically, it seems a matter of when, not if, ESPN, Fox, and Warner Bros. twist the knife and drop their channels from third-party bundles altogether, leaving a wake of struggling cable/pay TV providers who provide little value other than as a conduit between content owners and sports fans. Bundling is out, paying for what you watch is in.📺 One thing's for certain, more to come. Subscribe to my Substack for analysis as details emerge: https://lnkd.in/gVazQGs9

No matter which way you look at it, streaming TV will never be “live” TV. And when sports betting continues to expand, you need latency free data delivery. Sports betting of the future may move from mobile to TV apps.

✅🖥️ CNBC (9/6): “This more aggressive shift toward streaming TV comes after several seasons of companies such as Paramount Global, Comcast's NBCUniversal and Disney's ESPN showing NFL games simultaneously on streaming services and traditional TV. Now, media companies are bulking up their streaming platforms with more exclusive content in hopes of not only signing up more subscribers, but also locking them in as long-term customers. Later in the season, Peacock, along with Disney's ESPN+ and Amazon, will have games that will be streamed only. Google's YouTube TV and the NFL's streaming service will also become bigger players in the streaming game. Streaming may also play a bigger role in NFL viewership as Disney's networks have gone dark for customers of cable-TV provider Charter Communications, which could coax football fans to opt for internet TV bundles such as Fubo.” ⬇️🏈 #ctvadvertising #streamingtv

ESPN is considering charging as much as $35/month for their new streaming service. This eye-popping number would make it the most expensive streaming service in the US market, but they could actually pull it off. Here's why: - ESPN has a ton of brand equity with a very loyal following. This would not work for an unheard of upstart in the same market. - ESPN caters to a lucrative segment with a well-defined demographic. Their main demographic (presumably males 18-34) is generally considered to have the most buying power. This wouldn't work for a general-purpose streamer or a streamer targeting a demographic with less buying power. - Sports broadcasting enjoys the ability to spread into adjacent markets. e.g., viewers who watch college football are very likely to also like college basketball. This makes ESPN's offerings stickier and less sensitive to seasonal cycles since "there's always something to watch." This doesn't work for a streamer that's TOO focused on a niche where their audience enjoys little adjacency to related niches. - And finally, and most importantly, sports broadcasting is a market that enjoys realtime viewing. We all love March Madness, but reruns of March Madness games are worth significantly less in April compared to their live broadcasts in March. By comparison, as much as we all want to see the latest Pixar movie on the big screen, streamers like Disney+ don't have this same level of pricing power when deciding between paying a premium to see a film in the theater versus watching it on Disney+ a month later. This advantage ONLY exists in live sports. It'll be fascinating to watch this play out and see the pricing precedent it sets for other streamers. But if any streamer is positioned to pull this off, it's ESPN. https://lnkd.in/ewR59K7E

Three of the biggest sports TV companies in the U.S. are creating a joint streaming venture with all of their linear sports TV content, the firms announced Tuesday. Each company — ESPN, Fox Corporation and Warner Bros. Discovery — will each own one-third of the venture, and they'll need to select a management team, branding and pricing. The new service is expected to launch later this year and be available through a new app, built by a team that will be separate from the management leaders at the three companies. The service will include content from linear TV networks housed by the three companies, which include ESPN, ABC, TNT and Fox, among others. Live sporting events are the only type of content left that's holding the cable bundle together. Even so, millions of people are dropping their cable and satellite subscriptions at a record pace as more live sporting events move to streaming. #media #warnerbrosdiscovery #fox #sports #content https://lnkd.in/g5xUADzu

Get ready for a game-changing shift in the world of sports streaming! Coming this autumn 2024, a brand new sports subscription service will hit the scene, featuring the combined sports assets of ESPN, Fox, and Warner Bros. Discovery. But before you dive into the hype, let’s remember one crucial thing: simplicity is key. Amidst the buzz and speculation, it’s easy to get lost in the sea of options. Which service is best? Find out more: https://bit.ly/49h4aLt #SportsStreaming #GameChanger #Sports #SportsLive