JapanNews24’s Post

“Kirakira Donki” Targets Gen Z with New Shibuya Store - https://lnkd.in/gqA_Q6CE TOKYO, Apr 24 (News On Japan) - A new store format from Don Quijote, named "Kirakira Donki," opened its doors in Tokyo's Shibuya district on Tuesday, aiming primarily at Generation Z and attracting a significant number of foreign tourists on its first day. The concept behind "Kirakira Donki" is designed to appeal to a younger, trendier crowd and international visitors, offering a unique shopping experience that differentiates it from the traditional Don Quijote outlets known for their eclectic and packed aisles. The store features a more curated selection of products with an emphasis on trendy goods, fashion, and technology that resonate well with the interests of younger consumers and tourists looking for distinctive Japanese souvenirs. This strategic move by Don Quijote reflects a broader trend in retail, where brands evolve to meet the changing preferences of a global and digitally connected customer base. Source: TBS https://lnkd.in/g2zJrVCD Source

REFASH’s first Hong Kong store brings the best of their Singapore and Malaysia shopping experience. Hong Kongers can look forward to a specially-curated inventory of ‘brand new with tags’ (BNWT) women’s fashion from popular Singapore and other leading Southeast Asian brands. Aloysius Sng, founder and CEO at REFASH, said, "We are excited by great initial results in Hong Kong. In Jan and Mar this year, we partnered with Carousell Hong Kong to do a decluttering event for instant cash, and collected around 3,500 pieces of clothes. Majority of which are in almost-new condition. We are excited to officially launch our store and continue to expand more stores in Hong Kong.” #retail #marketexpansion #fashion ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

On a recent trip to London, I visited the new Miniso flagship store on Oxford Street, which is one of the most expensive locations in Europe. This is only the beginning. The Chinese retailer, founded 10 years ago, is planning to open 600 stores abroad this year! Its blind boxes with collective figurines and plush toys will bring a lot of cuteness and competition to Europe! 😻🧸 The company already has 6,500 stores in the world, 4,000 of them in China. After decades of rapid growth, China’s economy is still struggling to recover from the pandemic, and consumption has slowed. To find growth, Chinese companies look outside China. 🌏 What is so special about Miniso? First, the company is not a traditional retailer, but embraces New Retail, which means utilizing data + AI to optimize everything from product design to supply chain and sales, while at the same time offering excellent shopping experience. 🤖 For example, a new flagship store in Chengdu features a Fragrance Museum, dedicated to Miniso’s fragrances and perfumes. Also, check out my video from the flagship store in London, where Gen Z consumer can hang out - and post photos - in zones that are dedicated to activities beyond shopping. 🤗🤳 Thanks to a strong supply chain in China and a huge team of designers, Miniso launches approximately 100 new SKUs every week that are carefully selected from a library of more than 10,000 product ideas. This is to ensure that the products can keep up with the new trends. 💨 For more information about Miniso, read my new blog post here: https://shorturl.at/GXNmj #newretail #retail #ecommerce #supplychain #digital #AI #chinatech #chinatechtour

HOW TO GET MORE PEOPLE IN YOUR STORE?   Rule number 1: open the doors, make it easy to enter and add some tempting elements like light and colours. This entrance is LYKO’s entrance in the Forum mall in Helsinki. Lyko is a concept that sells cosmetics and hair care products to mainly younger women. The price level is reasonable, they do not have high-end cosmetics. The store is excellently designed and well-maintained. The colour scheme hits to the sweet spot, since it could be quite directly from the hit movie “Barbie”. In general, I am very positively surprised how well the low-price stored are displayed and maintained. Lyko does it well, but also concepts like Normal and Flying Tiger of Copenhagen do it well. There are also those low-price stores that has got products piled up in mass displays and often poor maintenance. They are located outside the cities along main roads. But these new concepts are in the city centres, and they must keep the maintenance standards high.   Having great displays and excellent cleanliness give a great quality image and give a boost to the low-price products too. The quality environment and easily accessible products are important elements in competition with the online stores. Testing the products and making impulse purchases in the low-priced stores inspire the customer to enter. Instant satisfaction is available in nice and inspirational environment – that is one of the main ideas of these concepts. #retailconcept #storedisplays #storemaintenance #newconcepts #retaildesign #instoreimpact

China’s luxury market is booming! With a growing middle class and a surge in demand from lower-tier cities, the landscape is rapidly evolving. Key trends include increased digital and social media engagement, a shift towards fashion and jewelry, and the need for cultural insight and localized marketing for brands. Insights from Beijing, Hong Kong, and Southeast Asia Beijing: Periodicals in Beijing report that digital and social media platforms like WeChat and Weibo are essential for luxury brands to engage with Chinese consumers. The integration of e-commerce features within these platforms allows for seamless shopping experiences that align with consumer preferences. Hong Kong: In Hong Kong, luxury brands are focusing on creating personalized shopping experiences. South China Morning Post highlights the importance of virtual consultations and bespoke services, which resonate well with affluent customers seeking exclusivity and personalized attention. Southeast Asia: Online authorities in Southeast Asia emphasize the importance of localized marketing strategies. According to a report by the Bangkok Post, understanding local cultural nuances and consumer behavior is crucial for international brands to succeed in this diverse and rapidly growing market. Expert Opinions from China Retail & LinkedIn: Linda Liu, a retail analyst from Shanghai, mentions that "Brands must leverage live-streaming and influencer collaborations to capture the attention of young Chinese consumers. The dynamic nature of social media in China requires brands to be agile and innovative." Chen Wang, an e-commerce strategist in Beijing, notes, "Localization is key. Brands that understand and incorporate Chinese culture into their marketing strategies see significantly higher engagement and loyalty." iResearch China highlights that luxury brands like Louis Vuitton and Chanel have successfully integrated their online and offline channels, creating a seamless shopping experience that caters to the sophisticated tastes of China Daily reports that there is a growing trend towards sustainability in luxury fashion. Brands that emphasize eco-friendly practices and products are gaining favor among Chinese consumers, who are becoming more environmentally conscious. Key Strategies for Success Enhanced Online Experience: Utilize augmented reality and virtual try-ons to create immersive shopping experiences. Personalization: Offer virtual consultations and custom design services for a tailored shopping experience. Localized Content: Tailor online content to meet local tastes and preferences to succeed in diverse markets. International brands must adapt to these changes to capture the immense opportunities in China. #DigitalMarketing #LuxuryBrands #MarketTrends #GlobalBusiness #ConsumerBehavior #MarketingStrategy

Double 11 (双���一), also known as Single’s Day, is China’s biggest shopping festival of the year. Though the event has yet to take serious flight in New Zealand (although our ‘Black Friday’ is similar), NZ exporters and brands understand the nature and scale of this event in China. Forbes recently published an article which examines the growth and changes in this year’s sales in China. Whilst it focuses mainly on the performance of luxury brands, there are still some useful takeaways: (1) Resilience in China’s consumer sentiment - Despite China’s worrying economic indicators in some areas, this year’s Double 11 saw large e-commerce platforms experience sales growth, showcasing the resilience and optimism of Chinese consumer sentiment.  Not all platforms released their figures (perhaps indicating that some did better than others), but reported increases in the total value of merchandise sold (GMV) ranged from 20% to 380%. (2) Reaching the consumer - The integration of AI, live-streaming on ‘social commerce’ channels, and an emphasis on brand value were all strategies used by platforms to boost sales.   (3) Local is in - Domestic brands performed well against foreign brands, one example being C-beauty taking the top spot in skincare over brands such as L’Oreal, Lancome and Estee Lauder. (4) Careful consumption - While there has been a lot of discussion around careful and rational consumption, the 2023 sale figures from luxury brands indicate a willingness from Chinese citizens to purchase high-priced items, emphasising the importance of value for money,  even if they have to pursue ultra-low prices on essential items to save the money to do so. #double11 #singlesday #ecommerce #chinamarket #marketinsights #gmv #nzchina #local #consumers #carefulconsumption #brandstrategy #luxurybrands Alistair Crozier, Summer Xia Link: https://rb.gy/z1150s 

Everything You Need to Know About China's Luxury Market in 2024 With China's cautious consumers keeping a close eye on their wallets, how can luxury brands stay alive in today's ultra-competitive market? Daxue Consulting and VO2 GROUP recently released a can't miss report, "China's Luxury Market in 2024," that covers the top luxury trends in China. Basically, it's a luxury brand's "survival guide." Here's a peek at what you'll find inside: ✅Personalized Shopping Experiences: Luxury brands in China are focusing on creating personalized shopping experiences through features like product customization, private consultations, personalized recommendations, loyalty programs, exclusive discounts, and personalized styling services to cater to the unique preferences of high-end clientele. ✅ Customer-Centric Approach: Luxury brands are adopting a customer-centric approach to navigate evolving preferences and foster loyalty through personalized interactions, ensuring long-term relevance in the dynamic Chinese market. ✅Omnichannel Strategies: Luxury brands are embracing omnichannel strategies to provide a seamless shopping experience across various touchpoints, allowing customers to schedule appointments, pre-order items, find products in-store, and personalize items through services like e-reservations, delivery options, and bespoke product customization. ✅ Local Market Adaptation: Luxury brands are adapting to local requirements in China by establishing partnerships, leveraging alternative channels like WeChat, RED, and Douyin, and implementing data localization strategies to address variations in channel distribution and comply with local regulations. Check out the full report below 👇 #China #Luxury #ChinaMarketing #Retail #ChinaBusiness Facing challenges in China? We’d love to answer your questions. Schedule a call with us at schedule@kungfudata.com. Or simply DM me and I'll connect you to the right folks.

Everything You Need to Know About China's Luxury Market in 2024 With China's cautious consumers keeping a close eye on their wallets, how can luxury brands stay alive in today's ultra-competitive market? Daxue Consulting and VO2 GROUP recently released a can't miss report, "China's Luxury Market in 2024," that covers the top luxury trends in China. Basically, it's a luxury brand's "survival guide." Here's a peek at what you'll find inside: ✅Personalized Shopping Experiences: Luxury brands in China are focusing on creating personalized shopping experiences through features like product customization, private consultations, personalized recommendations, loyalty programs, exclusive discounts, and personalized styling services to cater to the unique preferences of high-end clientele. ✅ Customer-Centric Approach: Luxury brands are adopting a customer-centric approach to navigate evolving preferences and foster loyalty through personalized interactions, ensuring long-term relevance in the dynamic Chinese market. ✅Omnichannel Strategies: Luxury brands are embracing omnichannel strategies to provide a seamless shopping experience across various touchpoints, allowing customers to schedule appointments, pre-order items, find products in-store, and personalize items through services like e-reservations, delivery options, and bespoke product customization. ✅ Local Market Adaptation: Luxury brands are adapting to local requirements in China by establishing partnerships, leveraging alternative channels like WeChat, RED, and Douyin, and implementing data localization strategies to address variations in channel distribution and comply with local regulations. Check out the full report below 👇 #China #Luxury #ChinaMarketing #Retail #ChinaBusiness

#Miniso: Unleashing Global Joy! 🛍️ Rising Star: Move over #Shein, Miniso is taking the world by storm with 6,000+ stores globally! From Guangzhou to New York, their vibrant pink superstores are everywhere. Joyful Treasures: More than a thousand lifestyle products await, from #TikTok-famed blind boxes to plushies. Step into their #HongKong flagship for a whimsical journey with Barbie, Snoopy, Pokémon, and more! Sales Surge: $519.6 million in revenue for Q3 2023 – a 36.7% YoY increase. Chinese market up 34.7%, overseas markets up 40.8%. Miniso is not just a brand; it's a revenue powerhouse. Future Vision: Founder and CEO Guofu Ye aims for global dominance. Focus on globalization, product excellence, and optimized store network. North America sees a staggering 160% revenue increase. Hong Kong Highlight: Tsim Sha Tsui flagship opens to tap into vibrant consumer power. A strategic move for brand exposure and reinforcing Miniso's happiness philosophy among the youth. What's Next: 2024 promises e-commerce and social media boosts. Get ready for the burst of pink and joy coming to a mall near you! ✨🛒 #MinisoMagic #GlobalExpansion #LifestyleBrand #RetailRevolution #retail #retailers #retailindustry #ecommerce Read the full article here-

📍BEST shopping street in the world?!    3 lessons from China’s *top tier* retail scene👇    For brands entering the Chinese market, the level of care given to *retail* may surprise them.    In this video, you’ll see that Shanghai’s famous shopping street 淮海中路 ‘Huaihai Zhonglu’ goes far beyond just trying to “sell sell sell”.     In the age of e-commerce, it’s pushing the boundaries for what is possible at brick and mortar + why people should still engage.     Constantly reimagining and improving the shopping EXPERIENCE.    Just a few examples there:    ☕️【Lifestyle brand Muji】 - integrated a whole cafe + bookstore floor in their space.    Which not only presents their products in a more relaxed & inviting atmosphere,    But also encourages customers to spend more time in-store! (VS taking a break somewhere else)    💗【Lifestyle brand Miniso】- ‘pink-themed’ three-story store.    1) Stand-out visual merchandising + store design, attracting curiosity from potential customers.    2) How “Instagrammable” the space is = how likely customers will share photos on social media, generating organic word-of-mouth marketing.    🖼️【Apparel brand Masonprince】- a store full of installation art.    A humongous boot, hyper-realistic fake pool, a store “on fire” ... well-executed art creates a unique and immersive environment that leaves visitors with a strong impression.    I still remember the massive hyper-realistic human that Gentle Monster had in store on that same street.     🤯 I was SHOCKED seeing it across the street! And instantly entered...    Other brands are focusing on AR / interactive kinetic displays, and so much more, to make the shopping journey focus even more on exploration & discovery.    ---> By engaging your customers’ senses and emotions, a simple shopping trip becomes memorable!    From affordable to high-end luxury brands, they’re ALL working on creating improved retail experiences in China.    The competition is heated, as everyone NEEDS to differentiate themselves.    ---> Immersive tech + exceptional customer services are especially high on the list.     So, time to take notes!    What do you look for in a retail space?    Have you been to a store that was really special? Arnold Ma #china #life #business #retail #marketing