Jamie Branson’s Post

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Founder View TV

In the intricate dance of SSPs, DSPs, and Ad Networks, which player offers publishers the most promising prospects? The revenue that evaporates between the advertiser and publisher is alarmingly high, yet the need for an ad-provider within your network persists. Will you opt for an SSP that boasts direct inventory, or a DSP that provides a straight path to publishers? One thing is clear: the market is saturated, and the rise of self-service platforms is rapidly depleting available inventory. https://lnkd.in/ezmF4_Eu

Magnite Clearpath is kicking out the DSP's, while Tradedesk is doing the same to SSP's

Magnite Clearpath is kicking out the DSP's, while Tradedesk is doing the same to SSP's

https://fastbroadcaster.com

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