Diversity was one of the key themes running through the event: diversity of talent, ideas, suppliers. We wanted to encourage diversity of categories as well, and presented a case study of a team who took the lead. APAC has the 2nd largest ad spend in the world behind North America, yet there are half the specialists in Asia as there are in Europe. The pandemic saw some marketing budgets entirely wiped out and restarted. As investment increases there has never been a better time to ensure every dollar counts. I hope our fantastic audience of procurement leaders will take the bold step of supporting their marketers further. When it works, it’s magic. Looking forward to continuing the conversation with you! #procurement #marketingprocurement #categorymanagement #procurementexcellence #APIS2024
Jamie Pierre , Client Services Director Asia at RightSpend delivered a thought-provoking presentation on "HOW AN APAC PROCUREMENT TEAM USED TECHNOLOGY AND AI TO MEND A FRACTURED SUPPLIER BASE AND SUPERCHARGE THEIR CATEGORY EFFORTS" during the ASEAN Procurement Innovation Summit 2024. The audience was captivated by the diverse range of perspectives shared. We feel incredibly fortunate to have had him as a speaker at the conference. #Procurement #APACProcurement #MalaysiaProcurement #Sourcing #Sustainability #APIS2024
Christine Moore
1mo
Thanks for sharing! Interesting stuff.
Thank you for your captivating presentation and we look forward to having you again at the upcoming events