Ladies and gentlemen of the Bad Office Hours class of '24, wear sunscreen. If I could offer you only one tip for the future, sunscreen would be it. For SEO matters, consider the sage advice of Google SEO Office hours with John Mueller and Gary Illyes. If that sounds like too much work, try this. Q: How can one be transparent in the use of AI translations without being punished for AI heavy content? A: Make them not terrible. Q: Does an auto translation of my website for other regions affect my ranking negatively? A: Are they terrible? Q: We've just bought a domain name, but the cache hasn't reset and it's not showing up in Google results. How do we fix this? A: You went through all the trouble of finding and submitting a question to Office Hours… but not… Verifying your site? I'm not even mad. That's impressive. Q: Should I fix all broken backlinks to my site to improve overall SEO? A: Sometimes dead is better. Ayup. Q: I canonicalized part-time course pages to full-time course pages on a university website as the content was 93% same. Is this a good strategy? A: You do you* (*Gary does not require our services.) Q: Can broken HTML and errors in browser console cause a negative impact on a website? A: How broken are we talking here? Q: Is it "against" webmaster guidelines if we use AI tools to generate initial content drafts but have hired editors to humanize and review them, and to implement brand and SEO guidelines? A: *incoherent mumbling caused by mouth full of glue pizza*
Rich Snippets #166 (by @Jamie Indigo): How and Why Google Made its Own Product Worse 🫠 Featuring 🔥 from... John Mueller Gary Illyes Jess Peck Lily Ray Danny Sullivan William Harvey Read it here 👉 https://lnkd.in/etyYP_gw
Divya L
6d
Wonderful share Jamie Indigo!
Love Baz Luhrmann’s song and the reference here is the chef’s kiss!
Loving the sunscreen analogy! And these SEO tips are pure gold—especially the bits of humor. Who knew SEO could be this entertaining? Definitely going to be more mindful about AI translations and broken backlinks. Thanks for the laughs and the insights! Jamie Indigo
👏👏👏
Senior Search Analyst / Search Relations team lead
3wThe real troubles in your SEO journey are apt to be things that never crossed your worried mind, the kind that blindside you at 4 p.m. on some idle Thursday.