I doubt there's a better collective of creative talent on one stage next week in Cannes than these five outstanding CCOs. We've got 45 minutes to chat through three main pillars that address elevating creativity and executing bolder work at a personal level, within their agencies and getting client buy-in.
This session with Jason Campbell, Juan Javier Peña Plaza, Chaka Sobhani, Liz Taylor and Shannon Washington is open to the public, but you do need to register in advance: https://lnkd.in/eVnE7Pgd
why filmmakers are losing their core aesthetics?
I have been observing for quite some time that directors seem to be losing their personal touch in their films. A film is merely a story lacking genuine emotion, even though it might be technically well-made. Why is it that films often feel two-dimensional?
In the past, movies were a medium for directors to pour their souls onto the screen. Each film was a reflection of their thoughts, emotions, and experiences, making it a deeply personal and authentic creation. However, in the pursuit of commercial success and mass appeal, it appears that many filmmakers have started to compromise on their core aesthetics.
The words of Quentin Tarantino echo profoundly in this context. A film, at its heart, is an emotional journey - a narrative that should evoke genuine feelings and connect with the audience on a visceral level. It's not merely about telling a story but about sharing an experience, a perspective, or a worldview. A director's fingerprint should be evident, not just in the plot, but in the subtleties, the nuances, and the underlying emotions of the characters.
The shift towards formulaic storytelling and focus on technical brilliance might be attributed to the pressure of meeting commercial demands. Studios invest substantial sums of money into films, expecting high returns, leading directors to sometimes prioritize market trends over artistic integrity. In this race for box office success, the soul of cinema, the very thing that makes it a powerful medium of expression, often gets overshadowed.
True cinematic brilliance lies in the ability to transcend the screen, to make the audience ponder, reflect, and empathize. When a director infuses their unique perspective into a film, it becomes a work of art, leaving a lasting impact on those who watch it. It's not just about what is seen on the surface but the emotions that linger long after the credits roll.
As a lover of cinema, I long for the days when each film felt like a personal revelation, a glimpse into the director's soul. I hope for a resurgence of that raw, unfiltered storytelling where directors fearlessly express their thoughts and emotions, allowing audiences to experience the world through their eyes. Only then can cinema regain its lost magic and truly touch the hearts of viewers around the world.
Here's the link if you want to see the full conversation:
#filmmakig#cinema#art#VisualStorytellers
Managing Director - Seen Presents. Drum Leader of the Year 2023. Campaign Experience Team of the Year 2023 & 2024. Small Agency of the Year 2023. Making the intangible, tangible. Experience agency routed in emotion.
I recently watched the Actors' Roundtable featuring all 24 Oscars nominees. What struck me about the discussion was that none of the actors tried to act like "experts" or as if they knew more about acting than the others present. They simply talked about their experiences and shared their thoughts. It felt like watching six regular people having a conversation.
The actors were authentic and genuine. They didn't force themselves to speak more or less than they wanted to. They didn't try to be dramatic or show off their ego for the camera.
This learning can be applied to the context of advertising and marketing.
-Your brand doesn't have to be objectively better than others. Rather, it should have a unique identity that sets it apart.-
#advertisingandmarketing
ICYMI: Cannes may be over, but the Adland is still buzzing with insights and debriefs on the groundbreaking work showcased at the festival this year.
Ben Essen has shared some thoughts on how creativity thrives on reimagining the past, featured in his piece for Campaign. He states, "...all the ground-breaking Grand Prix winners contain recognisable fragments of great ideas that have come before."
He continues, "A [better] question for any creative review is: "We know this worked before, so how do we twist it for a new context?" This lets us leverage the proven effectiveness of past campaigns while infusing them with contemporary relevance."
Read his analysis and explore the trends and winning work that filled the Croisette conversation: https://lnkd.in/ecYZXVfn#CannesLions#Creativity#Adland
Announcing the 2024 LIA Non-Traditional and TV & Cinema and Online Film Juries chaired by Nadja Lossgott, Chief Creative Officer, AMV BBDO, London and Marco Venturelli, CCO, Publicis France and CEO/CCO, Publicis Conseil, Paris!
Nadja, as a first time Jury President for LIA, says in accepting this position for the Non-Traditional competition, “I’m thrilled to be judging the work that doesn’t fit a specific mould and sits outside of the boundaries of the known. These are the ideas and executions that plot a new path for our industry.”
Marco Venturelli stated, “What I love about LIA is the quality of the juries and the level of discussions. To be able to review together all submissions live is priceless. LIA is a benchmark in our industry. We're not only looking for the best work, but for the few pieces that truly move us forward. The few pieces that reinvent how we do our jobs, from conception to execution.”
LIA's power-house juries will be onsite at Encore @ Wynn, Las Vegas for all rounds of judging. LIA’s transparent judging ensures that all jurors see every piece of work in their respective categories, having spirited discussions and debates through the very end of statue discussions. Read more and view these juries: https://lnkd.in/dUzQw_4N#LIA#LIAawards#CreatedForCreatives#Creativity#Creative#LIAjudging#awards#CreativeExcellence#LIAinLasVegas#LasVegas
Psst! The people who work at Trademark are more than creative, driven event gurus. They actually have Superpowers. Meet Breese Roche - The Speaker Whisperer.
“Content is the foundational pillar of any event, so it warrants the investment of time, effort and creativity to ensure audiences stay interested and engaged. By approaching content with an eye toward entertainment value, as one would directing a film or Broadway play - creating varied, engaging, and meaningful stagecraft, we can do just that. There’s so much opportunity to push even the most corporate keynotes in a creative direction, and in doing so, help clients get that much more return on their investment by generating excitement and action from their attendees.”
https://lnkd.in/g5NuhY2a
Not seeing it. On considering this I looked at other nominations for best director:
1-Christopher Nolan
Oppenheimer
2-Martin Scorsese
Killers of the Flower Moon
3-Yorgos Lanthimos
Poor Things
4-Jonathan Glazer
The Zone of Interest
5-Justine Triet
Anatomy of a Fall
What was the subject matter covered and how challenging was it to storytell or direct? Which of these movies would you remove from the list to give a spot to Barbie to ✅ gender equity?
I am big on gender equity. I did not see Barbie as the “feminist” movie it was portrayed to be nor do I see it as groundbreaking work. https://lnkd.in/eMux4X53. “Mattel’s involvement allows them to take control of the narrative and subsume much of the controversy that has surrounded the Barbie doll since its creation. The company itself rejects the idea that this is a feminist film, opposing Gerwig’s obvious intentions to make this a bold feminist statement.”
It was savvy #marketing by a brand struggling for relevance that was a fun reason for women to do a “girlfriend” outing in all pink. It drove consumerism, as intended. It was the commercial success it aimed to be, making over $1 billion. Popularity and deeply evocative art are not usually the same. You can’t always win on all fronts.
Yes, I appreciate the last scene where Barbie is at the doctor’s office. Does the nod to #womenshealth deserve an Oscar nomination? I am okay if we have a higher bar for films about women or for art.
“There is no Ken without Barbie,” shared Ryan Gosling. The 3-time #Oscar nominee honored his costar and director as the “people most responsible for this history-making, globally-celebrated film.”
Together, #MargotRobbie and #GretaGerwig produced, directed and starred in one of modern cinema’s biggest financial successes - grossing $1.4 billion to date. Gosling said, “To say that I’m disappointed that they are not nominated in their respective categories would be an understatement.” We couldn’t agree more. It’s about time the Academy included women-led stories in nominations, too.
Announcing the 2024 LIA Non-Traditional and TV & Cinema and Online Film Juries chaired by Nadja Lossgott, Chief Creative Officer, AMV BBDO, London and Marco Venturelli, CCO, Publicis France and CEO/CCO, Publicis Conseil, Paris!
Nadja, as a first time Jury President for LIA, says in accepting this position for the Non-Traditional competition, “I’m thrilled to be judging the work that doesn’t fit a specific mould and sits outside of the boundaries of the known. These are the ideas and executions that plot a new path for our industry.”
Marco Venturelli stated, “What I love about LIA is the quality of the juries and the level of discussions. To be able to review together all submissions live is priceless. LIA is a benchmark in our industry. We're not only looking for the best work, but for the few pieces that truly move us forward. The few pieces that reinvent how we do our jobs, from conception to execution.”
LIA's power-house juries will be onsite at Encore @ Wynn, Las Vegas for all rounds of judging. LIA’s transparent judging ensures that all jurors see every piece of work in their respective categories, having spirited discussions and debates through the very end of statue discussions. Read more and view these juries: https://lnkd.in/euyRjKAT#LIA#LIAawards#CreatedForCreatives#Creativity#Creative#LIAjudging#awards#CreativeExcellence#LIAinLasVegas#LasVegas
CAN'T WAIT FOR THIS!