Jameson Fleming’s Post

OAAA President & CEO Anna Bager stopped by Digiday Studios last week at #POSSIBLE2024 for a lively chat about how out-of-home (OOH) is influencing all aspects of the marketing industry. Anna dives into the all-encompassing reach of OOH to connect with and impact audiences nationwide, as well as what’s driving excitement and growth for the medium right now – from digital OOH and CTV to retail media. 💡“[Out of home] is a platform that can serve an advertiser throughout a full campaign. It connects incredibly well with other media types. It’s a conversation starter and a conversation keeper. It’s not just a spectacle. It’s a true workhorse and a result deliverer.” Watch Anna’s interview to learn more about the OOH playbook: #POSSIBLE2024 #FutureOfMarketing #OOH #DOOH

Looking forward to speaking at the Marketing Leadership #BISummit during #AdWeek in a couple of weeks. So many amazing fellow marketing leaders. Hope to see many of my existing friends there and make some new ones! We'll be talking trends, tech, and tactics powering the future of marketing. #marketing #leadership #brand #AI #ChatGPT

How do you define #DigitalTransformation in today's business context? And why is it crucial for organizations to embrace it? These are some of the questions which our very own John Bulgrin will explore tomorrow with Anthony Toguchi during Brand Innovators Marketing Leadership Summit in NYC. If you haven't registered yet, use the link below to secure your place!

We're BACK - and dare I say, shaping up to be better than ever... It's only May, but we've already put together the first XI (plus a few more besides) of our all-star lineup of speakers from in and around global sports. Up to and until our official speaker drop, I've been sworn to secrecy by our Marketing team, but let me just say this: - Top line perspectives from the top table in sport - Storytellers, creatives and the big brains behind big brands - Superstar start-ups, American expertise and insights from Big Investment On stage and in the room, it's the best of the best from sports. Will you be there? Find out more here: https://bit.ly/3UpganF #LeadersWeek

📊 Data-driven decision-making is critical for successful brand partnerships. If you couldn't make our Brandweek panel today, here are 4 takeaways, you don't want to miss! -Clear Objectives are Key: In large partnerships, clarity in objectives is crucial for both sides. Transparent goal-setting is essential for measuring success effectively. -Data Drives Partnerships: Data and measurement depth are vital for brands entering marquee partnerships. The example of BMO's excitement to work with Los Angeles Football Club (LAFC) due to data showcases this. -Leverage IP: Marquee sports partnerships go beyond stadium signage. Brands should maximize the use of Intellectual Property (IP) for maximum impact. 🥊 -Conversion from Awareness to Consideration: Generating billions of impressions is one thing, but the real focus should be on converting even a small percentage of those impressions into brand recall and consideration, as discussed by Katrina Palanca & Katie Keating from Spurs Sports & Entertainment & Frost Data can be overwhelming. Learn more about defining your partnership objectives before diving into data intelligence here. >>https://bit.ly/3AhbQh0

These are excellent insights from an audience brainiac, Katherine Cook! I'm adding a simple SEO trick that 98% of enterprise brands in the Super Bowl will sleep on. Upload that Super Bowl commercial to YouTube/social channels and optimize it for "[brand] Super Bowl commercial" + other relevant qualifiers like the celebrity name or product. Even better, add it to your website with some "behind the scenes" content with a CTA to push folks further down the funnel. So many large brands sleep on this simple optimization, leaving it up to random YouTube channels to rank for the terms, stealing your rightful traffic and opportunity to push folks further toward conversion. #seo #marketing #youtubemarketing #superbowllviii

I was fortunate enough to learn a bit from Ari Weiss during a Strategy Finishing School workshop back in December. Not his words, but my takeaway: Strategists need to do the difficult work of keeping it simple. The more creative we try to be in our words and delivery, the more we hurt the creative process and shrink what's possible. #strategy #creativestrategy

“Hard working” doesn’t have to be a euphemism for “Boring”. Being in-house for the past 3 years, after spending the previous 15 at external agencies, has been a masterclass in understanding actual business needs. I’ve gotten to see what’s most important to marketers, and how to do creative work that serves those goals first and foremost. Having learned all that I’ve learned at PepsiCo – seeing our PopCorners “Break Into Something Good” campaign recognized by the #Effie Awards as one of the most effective and transformational pieces of work of the year is a really special achievement. It’s proof that outstanding creativity that’s also been recognized by shows focused mainly on concept and craft (like Cannes, Clios, The One Show and ADC) can also have a very real impact on the success of a brand and the bottom line. If you’ll be at the event in NY and want to talk about the NBA Playoffs, hit me up. Special thanks to Christie Clark and Dan Sipes for taking on the bulk of the entry process for this, which is not for the faint of heart. And the rest of the team Katheryn Renfroe Sadie Caparelli Melody Macaluso Rhasheda Boyd Chris Bellinger Brett O'Brien Joanna Stubbins Sara Cusumano Mylena Sordelli Lauren Kozar Dan Cohen Dan Watson Christjan Jordan Jake Swartz INTERROGATE INC The Den Editorial Ketchum JSM Music Joel Simon #effie #awards #popcorners #breakingbad #campaign #creative #effectiveness #advertising #inhouse #marketing #craft #entertainment #brand #brandbuilding #creativity

We made it! We're taking names and making dates. Ready to talk shop, or check out partnership insights related to your brand and investments? Reach out to chat with AJ Sheth, Cole Cook, or find us at one of the events you're attending. See you around #brandweek2023 #sportsbiz #dataanalytics #sportmarketing

SPORTS NETWORKS STILL WINLESS WHEN IT COMES TO PICKING WINNERS I might be considered the most knowledgeable guy in sports investing having done so over 50 years, and we've worked with many of the biggest names in the industry, from Jimmy "the Greek" Snyder to Billy Walters; and never saw a website write this about its premier prognosticator... "Bear Bets" are real wagers that Chris "The Bear" Fallica is actually making. Shamefully, this average-looking and overweight guy can't pick his nose.  https://lnkd.in/g-P2S4bn 1-5 two weeks, ago. 43 - 51 on the season Well, Fox Sports, I trust one day you guys will be smarter than ESPN. If you want viewers to profit and the company to build its bottom line, since I predicted this guy's failure when I interviewed with Fox. He already lost his first pick on Saturday, December 2nd, and is awaiting the total of under 35 in the Iowa, Michigan game.  At least him and his cronies have gone to fudging on games by declaring: "I can see either team winning"; instead of making outright losing selections. Truly, I would do the job for 10% of his salary, and offer many more winners, and be much more knowledgeable, informative and entertaining and don't need to promote anything, and will give, give Fox Sports a 50% equity on a pair of reality shows we have in development. Oh, and as I offered, I will challenge him to a handicapping contest where he can win $1M; but if I win, I get his job, and would consider giving him $500,000 for second place in the two-man field. Again, in 50 years of watching and reviewing network television handicappers prognosticate, I've yet to hear anybody select teams using the information and strategies real pros use. Anthony Best, "The Gambler" https://lnkd.in/g5ApMQA #god #sports #broadcasting #football #media #broadcast #analytics #investing #betting #bettingsports #gambling #nflfootball #nfl #ncaafootball #ncaa #television #televisionproduction #statistics #basketball #horseracing #tv #foxsports #foxbusiness #sportsbroadcasting #sportsbusiness #moneyball #basketball #nba #team #nhl #hockey #floridapanthers #panthers #money #stanleycup