James Blackwell’s Post

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CEO at Ronald James Group™ | 8 Figure Business Mentor | Amazon Best Selling Author

Saturation in any niche market is a myth. It's an excuse used by those whose results are poor. The only things that ever get saturated are old school recruitment methods, cloned automated messages, and reused pitch decks that everyone has. But recruitment services can never be saturated. Think about a successful recruitment agency… There are probably dozens of agencies in the same area, it’s one of THE MOST "saturated" markets… But they still get a lot of business because their approach is better than everyone else’s, particularly in using unique marketing methods. I’m telling you, it's not the market that's saturated…it's your approach to the market that's saturated. EVERYONE makes the same mistakes. I think I get dozens of cold emails and LI messages every week at this point, and 80-90% of them are just not good. It’s just the same copy-and-paste script over and over again. Here's the deal: the market is getting smarter, not saturated. Your potential clients are bombarded with claims and pitches from all directions. They're not going to be impressed by your "We provide the best candidates" pitch. They don’t care about that; they care about results. How is your recruitment service going to solve their hiring problems? There is a gap between their current problem state and their ideal situation, and they want you to be the bridge. So, instead of offering generic recruitment services, how about promising to get them "three to ten top-tier candidates per month through our unique candidate sourcing system"? This actually appeals to the prospect because they’re focused on the results they want. You're not selling recruitment services; you're selling more successful hires WITH your recruitment process. If you can make bold promises, show that you've delivered before, and demonstrate your expertise, you’ll stand out much more than most of the generic pitches people cold email with. And above all else, guys, just stick with your strategy for more than a month. This is how you actually escape "saturation". It takes AT LEAST six months to see anything significant happen. If you're hopping from one business model to another every three months, you're effectively sabotaging yourself repeatedly. The market isn't the problem; your strategy is.

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John Bissell

M&A, expert in the valuation and sale of recruitment businesses worldwide. 2,250 valuations and 350+ completed deals. Non-executive director and adviser to companies on growth through buy and build strategies.

2w

I think you are over generalising. Winning market share is down to technique and hard work, but some niche markets are so saturated, that the returns are better if the recruiter switches to a less saturated niche. Success is all about return on effort. Sometimes picking off the low hanging fruit is more profitable than trying to win market share from entrenched competitors.

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