Musicians and music rights holders are gradually realizing that they are leaving money on the table by not engaging more actively with audiences inside metaverse platforms. For many users of platforms such as Fortnite and Roblox, virtual worlds are one of the main ways they discover new music. Alexander Lee reports on Fortnite Roblox and #gaming https://lnkd.in/eN88TyWi
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Marketers are leaning on the tried-and-true channel that is social media to make their gaming activations worth the squeeze. Alexander Lee reports on #gaming and #marketing https://lnkd.in/gHh2xX7p
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Agencies and brands continue to study Gen Alpha’s distinction from Gen Z as they prepare to adapt their marketing tactics and strategies to court this even-younger generation. Antoinette S. reports on #mediaagencies #brands and #genalpha https://lnkd.in/eMAy7mDX
How to prepare for Gen Alpha: Invest in YouTube, gaming and learning
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Marketers have a hard choice to make between ad tech vendors. And they've got to make it quickly. Sam Bradley and Ronan Shields report on Oracle #adtech and #advertising https://lnkd.in/ed9626Kp
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At Silverstone this weekend, Aston Martin looks to TikTok to connect sports fans with its luxury proposition. Sam Bradley reports on Aston Martin F1 Team #sports and #marketing https://lnkd.in/emp_TKbj
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