The race kicked into high gear last week when it became clear there would be no life after Oracle for its ad divisions. Seb Joseph and Ronan Shields report on Oracle #adtech #advertising https://lnkd.in/eTnnEHrX
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Marketers are leaning on the tried-and-true channel that is social media to make their gaming activations worth the squeeze. Alexander Lee reports on #gaming and #marketing https://lnkd.in/gHh2xX7p
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Agencies and brands continue to study Gen Alpha’s distinction from Gen Z as they prepare to adapt their marketing tactics and strategies to court this even-younger generation. Antoinette S. reports on #mediaagencies #brands and #genalpha https://lnkd.in/eMAy7mDX
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Marketers have a hard choice to make between ad tech vendors. And they've got to make it quickly. Sam Bradley and Ronan Shields report on Oracle #adtech and #advertising https://lnkd.in/ed9626Kp
Amid Oracle fallout, advertisers are weighing up challengers against established vendors
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At Silverstone this weekend, Aston Martin looks to TikTok to connect sports fans with its luxury proposition. Sam Bradley reports on Aston Martin F1 Team #sports and #marketing https://lnkd.in/emp_TKbj
How Aston Martin's F1 team drives awareness for its carmaker parent brand
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