Sena a midsize developer saw net revenue fall 22.6% in Q1 2024 .
Extract from a TRIS report on Sena :
“Lower-than-expected operating results
SENA’s overall performance in 2023 through the first three months of 2024
(3M2024) was severely affected by unfavorable market sentiment stemming
from rising interest rates and high household debts, leading to weaker
purchasing power among homebuyers. Additionally, bank mortgage rejection
rates have increased sharply, particularly among the middle- to low-income
segments, which form SENA’s major customer base. As a result, SENA’s net
presales and transfers from both its own and JV projects in 2023 through
3M2024 deviated notably from our previous forecast.
SENA’s total operating revenue reached THB 3.8 billion in 2023, achieving
around three-fourths of our previous forecast. Revenue from rental and
services accounted for around 34% of total operating revenue. Operating
revenue continued to decrease significantly in 3M2024, falling below our
prior target. SENA’s operating profit margin declined to 12% of total
operating revenue in 2023 and 19% in 3M2024, down from above 20% in the
past several years. This was mainly due to the lower margins of the rental and
services businesses, where fee-based revenue recognition did not align with
costs. The margins of the real estate business, on the other hand, remained
sound. As a result, EBITDA still fell short of our prior target of THB 1.5-THB 1.7
billion. SENA reported EBITDA of THB 1.3 billion in 2023 and only around THB
300 million in 3M2024. The pretax return on permanent capital (ROPC)
deteriorated to 4% in 2023-3M2024 from 6% in 2021-2022 and 10% in 2019-
2020. This decline was mainly due to SENA’s strategy to launch more JV
projects, especially in landed property projects.”
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