James Kinsley’s Post

It's already been a month since the transition over to GA4 from UA and it has been an eventful journey helping our clients at House of Performance (hop) migrate over to Google's new analytical tool. But why did Google decide to introduce GA4?🤔 Well the industry landscape has been changing... 🧙♂️ Regulatory Change: With GDPR & CCPA, there has been a growing focus on user privacy and ways in which we can process data to gain valuable insights 🧙♂️ Browser & Technology Updates: ITP, IOS15 and the extinction of the cookie. Apple are one of the companies for better privacy and making the cookie useless. This makes our job harder to make data driven decisions and rely more on first party data 🧙♂️ User Privacy Controls: The increase in consent management platforms, increase in adblockers online and the lockdown on data privacy. 🧙♂️ Changing Browsing Behavior's: Since UA was released there has been a major shift in the ways that we browse as we spend more and more time on our phones. UA was never built with app purchasing in mind. Big thanks to Dan Jennings at Hookflash Analytics for helping us develop our skills in GA further so we can find even more insights for our clients!

More wobbles in the tracking and attribution world! It's been a rollercoaster over the last few years with GA4, enhanced conversions, consent mode and cookie-less to name a few - now the goalposts keeping moving. What's our No1 rule - have you tracking right. It's hard to keep up but we do for our clients. https://lnkd.in/eX-aRReE

What are we hearing from our beloved community this month? It’s gossip time. Each month we press our ear to the door of our community chat rooms and have a little nosy. This month, the tea is extra hot. Here’s the 1st of 3 interesting things we’ve heard so far. Yup – GA4’s involved. We keep hearing that Google has been turning down the dial on Paid. No wonder; the changes are pretty profound. Data collection, audience building, attribution modelling, reporting, privacy. It’s all different now. As a result, many previously high-spending digital merchants are struggling to get their budget spent, and we can only imagine the run-up to GA4 being launched was to blame. (So that Google can claim uplift, maybe?). So far, the general consensus around GA4 seems to be a resounding “meh”. Very laggy with eCommerce data in comparison to UA, but otherwise nothing to phone home about. eCom people; what’s your take on the forced move?

Meta is promoting the incorporation of Google Analytics 4 (GA4) data into advertisers' accounts. The company points to new experimental findings to support the assertion that such an integration can enhance the effectiveness of campaigns, referencing a notable increase in conversions by 22%. Learn more on https://lnkd.in/eQxxXNwq #facebookads #ga4

Best Google Pixel Deals: Save on the Pixel 7 Pro and More – CNET - https://lnkd.in/g2-HUCc6 - Whether it's a Google Pixel 7A or a Pixel Fold, here's how to go about saving some money on your purchase. - ShipWr3ck - \<div\>Whether it's a Google Pixel 7A or a Pixel Fold, here's how to go about saving some money on your purchase.\</div\> ~ Shared by https://shipwr3ck.com/

EU exempts Apple's iMessage and Microsoft's Edge browser, Bing search engine, and advertising business from tough new obligations under the Digital Markets Act. These services won't have to offer interoperability with other messaging services as they do not qualify as gatekeeper services. Despite meeting quantitative thresholds, the EU found that they don't meet the criteria. Apple and Microsoft welcomed the Commission's decision in statements. #apple #microsoft #techgiants #eu #digitalmarketsact #regulation #imessage #edge #bing #advertising #technology #technologynews

Let’s send the cookie home! The push to kill cookie tracking is gaining momentum faster than ever. While Apple’s Safari and Mozilla’s Firefox have always led the fight to protect consumer privacy, Google is the latest to join the cause. And simply because Google Chrome accounts for 65% of all internet traffic worldwide, this current salvo will have much deadlier implications for the Ad industry. Google plans to start slow, but it also plans to kill third-party cookies off completely for Chrome users by EoY! Fear Not. Adpaka gives Advertisers and Brands a fresh way to reach and connect with their audience. Our proprietary and patented tech ensures we deliver unmatched context-sensitivity and ad-relevancy while our algo-driven, ad-matching engine positions and gamifies the right message to the right customer. Purpose-built for the Retail industry, Adpaka is a platform that empowers both Retailers and Brands drive superior Customer Engagement using their most precious Customer touch-point - The Package! There’s no better way to weather the fallout from killing off cookies for Retail-Marketers and Advertisers than to Pivot, Adapt and Embrace new tech like Adpaka. Talk to us. #Adpaka #Retailers #SaaS #PremiumSubscription #RetailInnovation #NRF2024 #AdTech #DigitalAdvertising #CustomerEngagement #CustomerExperience #CustomerJourney #PackagingDesign #EcoFriendlyPackaging #ProductPackaging #PackagingTrends #SaaS #CloudSoftware https://lnkd.in/eT3D-DWc

"Nearby Events and Deals" Testing for Local Search! As a local business, this is your golden ticket to stand out in local searches. The "Nearby Events and Deals" feature is designed to maximize your visibility, drive conversions, and make your mark in the local landscape. #GoogleUpdate #LocalSearch #NearbyEventsAndDeals #MobileSearch #DigitalMarketingRevolution

If you're in the realm of local business, brace yourself for a game-changing update from Google. Introducing "Nearby Events and Deals" Feature Google is on a mission to enhance local search experiences on mobile devices, and the latest weapon in its arsenal is the "Nearby Events and Deals" feature. Imagine boosting your conversions through targeted local searches—now, that's a game-changer! What to Expect??? Get ready for a visual treat! The feature serves up four tile search results, each packed with essential information to capture user attention: Company Name Promotional Photo Review Rating Click on the Titles for More Details: No More "Show More" - It's All at Your Fingertips! When Google answers a query using this feature, there's no need for a "show more" option. The information you need is right there, beautifully laid out in four tiles, ensuring a seamless and efficient user experience. With Google's innovative testing of "Nearby Events and Deals," the future of local search is brighter than ever. Don't miss out on this opportunity to elevate your local business game! #GoogleUpdate #LocalSearch #NearbyEventsAndDeals #MobileSearch #DigitalMarketingRevolution

Total Users has suffered the most from data inconsistency on GA4 since its implementation. It was anchored on Google Signals, but even with the recent updates, it is still not indicated as the main source of website traffic. Total Users are captured similarly to reach on Facebook and Google Campaign Manager (the Number of unique users who accessed your website on a specific date range). It now relies on Device ID and User ID obtained from opt-in cookies and is as accurate as cookie authorization can be. Another problem with Total User is that it cannot be aggregated after the data pull. Because it’s similar to reach the number of users will be inflated on daily API reports, double-counting the same user multiple times. #OhGA4 #YouAreMakingItHardOnUs #TipsAndTricks #MoreTipsToCome