Founder/CEO of TreasureTress | 2023 Limitless Black Influence Entrepreneur Award Winner | Adweek Future is Female 2021 Winner | GUAP Mag 2020 30 under 30 | AdAge Women to Watch 2019 | BBBA Entrepreneur Rising Star 2019
Leveraging cultural capital when entering new international markets was one of the many topics explored on stage at Traffic Sales And Profit in Atlanta, Georgia, USA, alongside Izzy Obeng and Demi Ariyo, expertly hosted by Dr. Raphael Sofoluke. TSP was truly a unique experience, especially with the audience engaging so enthusiastically to show the value they found in the session. Lamar Tyler and Ronnie Tyler have created the most dynamic, warm, intelligent and engaged community of exceptional entrepreneurs. Discussing the nuances in consumer preferences and habits among Black and Multi-Ethnic consumers worldwide has become one of the most fulfilling aspects of our work at TreasureTress. This passion stems from my own experiences. A trip to China, where I lost my haircare products, highlighted the privilege of living in places like New York with easy access to a wide range of beauty products. This frustration and sense of injustice led to the founding of TreasureTress. In the UK, Black andMulti-Ethnic consumers have often been what I consider to be an “invisible demographic”. When I sought data to validate my business idea, I found none. So, we created and released our own report, which is now referenced by major firms like Mintel. Our white paper is still available : https://lnkd.in/dGAr7E4g If you’re interested in being a part of our next report and are UK-based with textured hair, please complete this form: https://lnkd.in/egxP8-PV Looking forward to continuing this conversation and sharing more insights on Black and multi-ethnic consumer behavior globally. If I’m not mistaken, I think this now makes me officially an #InternationalSpeaker #consumertrends #BlackBritishConsumers #Multiethnicconsumers #culture #culturalcaptial #tsplive2024
That is so goof glad thaf you had a good time and as always you are awesome and a legend as well
It was a honour to share the stage with you Jamelia Donaldson. Keep up all the great work you do with TreasureTress. #TeamATL 🙌🏾
Our superstar 🏆
Very Valid comments
What a phenomenal panel 😍🔥 serious FOMO right now 😂✨
Love this 🩷🫶🏽
Love to see all the great work you are doing!
I love everything about this! Crucial conversations and research. Thank you for doing this work ❤️
Chief Executive Officer at Tyler New Media, LLC | Founder Traffic Sales & Profit | Business & Marketing Keynote Speaker |
2wYou are definitely an international speaker lol and thank you for serving our audience so well. This conversation definitely expanded what they thought was possible and planted a seed for what doing global business could look like.