Jakub Hera Adamowicz’s Post

Shein, a Chinese company operating from Singapore, has become a real sensation on social media due to its unbelievably affordable $3 tops, $5 dresses, and an amazing array of styles on its website. Business Insider reports that Shein has an impressive 74.7 million active shoppers, and as of 2022, the company's value reached a staggering $100 billion US. However, there are concerns that Shein must address before moving forward. Experts warn that the company's environmental impact and human rights track record have faced intense scrutiny, and expanding further could exacerbate these issues. https://bit.ly/3s04w8u

Shein, a Chinese company operating from Singapore, has become a real sensation on social media due to its unbelievably affordable $3 tops, $5 dresses, and an amazing array of styles on its website. Business Insider reports that Shein has an impressive 74.7 million active shoppers, and as of 2022, the company's value reached a staggering $100 billion US. However, there are concerns that Shein must address before moving forward. Experts warn that the company's environmental impact and human rights track record have faced intense scrutiny, and expanding further could exacerbate these issues. https://bit.ly/3s04w8u

I'm absolutely fascinated by the battle taking place between #Shein and #Temu right now. Shein gets all the credit for building this operational model. It looks like this: 🏭 Forge really tight relationships with manufacturers (in China) 🏭 Place orders for a small quantity of a good to test out the market 🏭 Replenish and scale production as quickly as possible Shein has exploded as a result doing roughly $30B in revenue last year. However, Temu has grown to over 100M users in the US in under a year in large part by copying the Shein's business and leveraging the factory infrastructure that it created. Shein did the hard work of building a federation of factories built around speed, but didn't own those assets in the way that say #Zara did 30 years earlier. They did strike exclusivity agreements with the factories, but a Chinese court recently invalidated them and effectively threw out their physical moat with it as well. Now with the fierce competition playing out in industrial parks across #China, their reputations are beginning to separate themselves 💼 Shein has developed a reputation for paying their bills quickly and a bit more supplier friendly. 💼 Despite aggressive negotiation tactics, Temu appears to have all of the growth and is rapidly stealing share from Shein. As both continue to spend on customer acquisition and physical infrastructure it'll be interesting to see if Temu is able to put Shein out of business or if Temu runs out of money first.

Shein: Mastering Global Expansion In the shifting retail landscape, Shein is leading the way. This Chinese fast-fashion mogul is dominating global markets and providing a blueprint for aspiring international brands. So, what's their strategy? Shein combines agile supply chain management, sharp market sensing, and deep demographic understanding. They outpace traditional rivals by launching new products within days, not months. Their adept use of social media for marketing puts them in the global spotlight. Key to Shein's success is its commitment to understanding and customizing for local markets. This goes beyond translation - it's about curating user experience and products to resonate across regions culturally. Shein's journey has vital lessons for brands looking to scale globally. Speed, digital savvy, and cultural adaptation are essential. A robust supply chain and profound market insight can set you apart internationally. For businesses eyeing global presence, Shein's playbook is a must-see. Their flexible operations and tailored marketing strategies are not just intelligent; they are survival essentials in the worldwide market. #GlobalExpansion #Shein #SupplyChainManagement #MarketAdaptation

Thanks for sharing this, Dennis Hong! High teens in market share?! I think their ability to identify fashion trends is their strength! In fashion, trends matters. The faster you can move to identify and produce those trendy outfits, you win! So kudos to SHEIN for the success and grabbing the market shares! (Check out the picture in the comments to see how much styles Shein has launched as compared to their peers!)

Shein Aims for a $90 Billion Valuation in Upcoming IPO Exciting News from Shein! Fast fashion powerhouse Shein, headquartered in Singapore, is gearing up for its much-anticipated U.S. initial public offering, and it's eyeing a valuation of up to $90 billion, according to a recent Bloomberg report. This valuation is a remarkable increase from the $64 billion estimate earlier this year, showcasing the company's continuous growth. Notably, Shein's journey has been marked by significant valuation milestones, with a peak of $100 billion back in April 2022. Having originated in China over a decade ago, Shein is a trailblazer in leveraging data analytics to forecast customer demand and efficiently produce small clothing batches, effectively managing inventory costs. While recognized for its innovative and light-asset e-commerce approach, Shein is also navigating challenges related to copyright infringement claims, environmental concerns, and competition from emerging platforms like Temu, operated by China's PDD. #SheinIPO #FashionTech #MarketNews #marketing #branding

If you just went by consumer research, you’d have reached the conclusion that Shein would flop in the UK. Instead, it’s thriving. Why? Because people often give what they see as socially desirable answers, not the truth. What people say they believe in and what they actually do often differ. It’s the same reason why a lot of people didn’t see Brexit coming. And why diesel-gate didn’t harm VW’s bottom line. It’s an important lesson for marketers. Yes we need great insights to build campaigns that resonate. But we have to look deeper than just the results of a survey to what audiences are actually doing and how they are behaving and reacting in real life.

Has the Shein IPO in the UK Fallen Under the Radar? As we await the Shein IPO, I thought I’d post about a parody "ad" aired by @nbcsnl a few weeks ago. They presented a mock commercial for Xiemu ("Shemu"), a company selling items "not made with forced labor" and reassuring us to "don't worry about it." 🤡 This parody perfectly captures the issue with online Chinese retailers offering rock-bottom prices that seem too good to be true. And that's because they often are. 🚀 Our outdated trade rules in the UK reward companies like "Shemu" by allowing duty-free treatment for items shipped in small boxes via international mail. This undermines fair trade practices and raises ethical concerns about the true cost of these cheap products. ➡️ As Shein progresses with its IPO in the UK after initial setbacks with their US IPO due to regulatory challenges, it’s essential to consider the broader implications and push for updated trade policies that promote fair competition and ethical standards in the global market. 💰 Investing in companies with questionable practices can have far-reaching consequences, both ethically and environmentally. 🍀 I hope the Shein IPO isn’t successful, as we need to prioritize ethical considerations and sustainable practices in our investments. 🌀 If you agree with me, please share this post to raise awareness about the Shein IPO, as it seems to have gone under the radar. It's crucial that more people understand the ethical and environmental implications of supporting companies with poor sustainability and ethical records. #SheinIPO #TradeReform #EthicalConsumerism #FairTrade #SNLSkit #SustainableInvesting #EthicalInvesting #Shein

UK retail investors sentiment towards Shein potentially going public isn’t as positive as I predicted. A number of UK retail investors have been burnt by ASOS or Boohoo and this seems to be contributing towards negative sentiment in Shein. If Shein lists at a market cap of $60bn+ then I think UK finfluencers and consensus within private investment groups will most likely deter retail investors from buying Shein. #ir #investorrelations #comms

🇬🇧 TEMU : The Chinese Marketplace Making Waves in the ultra fast fashion industry TEMU has taken the European market by storm since its launch last spring, employing an impressive marketing strategy that has already proven successful in other markets, including the USA. This Chinese marketplace entered France with an ambition to challenge its American rivals, such as Amazon and Wish, head-on. 👩🍳The recipe is simple and effective : ✅ Mass influence marketing ✅ (Very) Low prices ✅ Eye-catching discounts of up to 90% ✅ Free shipping and returns ✅ Gamification However, it's not all smooth sailing in the world of competition. Recently, TEMU decided to file a legal complaint against its Chinese rival... SHEIN! Accusing SHEIN of violating US antitrust laws. 🔙 One year ago, SHEIN initiated the rivalry by filing a complaint against TEMU in the federal court of Chicago, accusing them of collaborating with influencers to denigrate SHEIN on social media. Since then, TEMU reportedly removed over 10,000 products from its catalog, signalling the intensity of the competition. 🔛TEMU is taking a stand against not only ultra-fast fashion but also the entire system it relies on. 🔛Retail rivalry is captivating, and the battle of the Chinese platforms continues to unfold! 🤓I'll Keep an eye on this ever-evolving landscape. #TEMU #SHEIN #ecommerce #marketcompetition #businessnews #retailindustry #ChinaEUtrade #marketpenetration #retailwars #businesswars