Jake Powell’s Post

Google Maps citation is a reference to a specific location or business listing within the Google Maps platform. It typically includes essential information such as the name, address, and contact details of the entity being referenced. These citations are valuable for businesses as they enhance online visibility and credibility, aiding in local SEO efforts. Users can leave reviews and ratings, further influencing potential customers' decisions. Google Maps citations serve as digital breadcrumbs, guiding users to their desired destinations and facilitating seamless navigation in both virtual and physical realms. #instagram #advertising #contentmarketing #marketingstrategy #digitalmarketingagency #digital #marketingtips

Here's a quick guide to SUPERCHARGE your local SEO and drive more traffic to your business... 1. Google My Business Optimization: → Claim and verify your Google My Business listing. → Ensure your NAP (Name, Address, Phone) is accurate and consistent. → Add high-quality photos and a compelling business description. 2. Local Keyword Integration: → Research location-based keywords relevant to your business. → Incorporate these keywords naturally into your website content. → Create location-specific pages for each area you serve. 3. Online Review Management: → Encourage satisfied customers to leave reviews on Google and other platforms. → Respond promptly and professionally to all reviews, positive and negative. → Showcase positive reviews on your website. 4. Local Link Building: → Partner with other local businesses for cross-promotion. → Get listed in local directories and chamber of commerce websites. → Sponsor local events to earn backlinks from event pages. 5. Mobile Optimization: → Ensure your website is fully responsive and mobile-friendly. → Improve page load speeds for better user experience and SEO. → Use schema markup to help search engines understand your local relevance. Bonus Tip! Create location-specific content like blog posts or guides about local events or landmarks to boost your local relevance and attract more targeted traffic. Remember: Local SEO is an ongoing effort. Regularly update your information, gather fresh reviews, and create local content to stay ahead in local search results!

Directory submissions involve the process of listing a website or webpage on various online directories, categorized by industry, topic, or location. This practice aids in enhancing online visibility, improving search engine rankings, and increasing website traffic. By submitting website details, such as URL, title, description, and relevant keywords, to directories, businesses aim to expand their online presence and attract potential customers. However, with the evolving landscape of search engine algorithms, the effectiveness of directory submissions has diminished compared to other SEO strategies. Yet, when employed judiciously alongside other tactics, directory submissions can still serve as a supplementary tool in a comprehensive digital marketing arsenal.

We want to E-E-A-T your website! And no, it’s not because we’re hungry.  E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness which is part of Google’s Quality Rater Guidelines, making it a vital part of any SEO strategy. We have experience applying this concept to many of our clients’ websites, which has not only improved them for search engines but also helped convert users on their sites by encouraging them to perform an action such as filling in a form or calling their business.  Our Account Managers work closely with clients to build bespoke plans to demonstrate E-E-A-T on their sites, focusing on auditing content, identifying opportunities for improvement, and measuring the effectiveness of changes. Call or email us to find out how an effective E-E-A-T strategy could impact your website and increase your online sales. 01483 429222  enquiries@webresultsdirect.com  #SEO #SEOTips #DigitalMarketing  

Optimise Your Store's Online Presence with These 5 SEO Tactics: 1. Identify relevant keywords for your products. 2. Create a Google My Business profile for your store. 3. Ensure your website is Mobile and Desktop responsive. 4. List your store on reputable third-party websites and directories. 5. Develop and showcase an online catalogue of your products.

Here are 10 essential SEO tips for ecommerce businesses: 1. Optimise your product descriptions with relevant keywords. 2. Use unique and descriptive meta titles and descriptions for each product page. 3. Improve your website's loading speed to enhance user experience and SEO rankings. 4. Create high-quality and engaging content to attract and retain customers. 5. Implement a mobile-friendly design to ensure your website is accessible on all devices. 6. Utilise social media platforms to promote your products and drive traffic to your website. 7. Build backlinks from reputable websites to increase your website's authority. 8. Optimise your website's navigation to make it easy for users to find what they're looking for. 9. Regularly update and optimise your website's sitemap to ensure search engines can crawl and index your pages. 10. Monitor and analyse your website's SEO performance using tools like Google Analytics to make data-driven improvements. #SEOTips #EcommerceBusiness

https://lnkd.in/garGkMhz A business may enhance its website's ranking through seo, buying pay-per-click ads or purchasing pay-for-inclusion listings in website directory sites.|Let's begin with some typical myths or what might more precisely be described as advanced marketing tactics ### END blogContent ###### START socialContent ### A business may improve its website's ranking through search engine optimization, purchasing pay-per-click advertisements or acquiring pay-for-inclusion listings in website directory sites.} Obviously, there are other ways to select a business too, consisting of requesting suggestions from trusted pals and other companies you work with. Establishing a web marketing business is in fact not an extremely bad idea in this economy. {Nevertheless, this is no alternative to previous work samples, as the projects you are likely to be creating tend to be artistic and subjective, and what works for one business might not fit the brand image of another

Here are 12 ways to destroy your local SEO strategy: → Not having a GMB profile. → Adding fake business name. → Using the wrong local keywords. → Not responding to customer reviews → Not optimizing for "near me" searches. → Not optimizing website for mobile devices. → Ignoring local citations and directory listings. → Lack of locally relevant content on your website. → Incorrect business hours and holiday information. → Ignoring opportunities to build for local link-building. → Not adding authentic business category and service listings. Bonus: 🍒 on the cake of destruction = Relocating your business without updating your local listings and citations. Do you want to add more here?