Jonathan E. Adams’ Post

Today is Employee Appreciation Day, and we have an incredible team working for Sony LATAM. They’re full of expertise and passion for our partners, the region, and Sony content. My goal is to showcase their expertise and passion more on LinkedIn, so first up is Francisco Rivera, Head of Emerging Business and Operations for Sony LATAM. ��️ The most exciting project he’s ever worked on: Expanding the presence of “Shark Tank Brazil” through YouTube. Users were offered early premieres and exclusive content, enriching their experience. It was a collaborative effort across all Sony Pictures Entertainment areas and our long-standing partner, YouTube. ⭐️ The biggest opportunity he sees in Latin American entertainment: Exceptional content gaining momentum and having the opportunity to reach wider audiences. Latin America is a thriving hub and Sony’s audience is highly engaged with digital and CTV content across streaming platforms. Influencers and creators are also flourishing and holding a significant presence on a global scale. ⭐️ The entertainment industry trend he’s watching: The fast growth of the digital landscape, not only for FAST channels but also in Social Video, AVOD, and e-Sports, with countries like Brazil and Mexico leading as top global markets. Francisco also talked about how Latin America is becoming a thriving force in more than TV and film, saying: “Latin Music, as a cultural driving force, has recently exploded. Top global artists like Bad Bunny sing predominantly in Spanish. I believe this trend will persist because performances feel fresh and authentic, much like the content produced in our region.” Well said and thank you, Francisco! #media #entertainment #latinamerica #culture #teamculture #leadership

EXCLUSIVE: Spotify awards its media account to Publicis Media after a global pitch. Following the global realignment, Publicis Groupe's media arm gets the streamer's business in India. Storyboard18 broke the global exclusive story on February 1. Publicis Groupe Read more at the link in comments. #media #advertsing #marketing #brands #global #news

Inflation, rising food costs, and AI-generated budget recipes. It's rare that brands actually have the ability to be 'relatable' to their consumers, but this campaign absolutely nails it! "The Inflation Cookbook" campaign by Dentsu Creative x Food Banks Canada | Banques alimentaires Canada is a great example of the creative way data can be utilised to create a stronger emotional connection with consumers through their everyday, real life struggles. Gen AI beautifully integrates into the app with custom recipe generation aided by #Midjourney visuals that allow the user to truly feel listened to about their specific needs and concerns. Definitely warrants a Gold Media Lion at the #CannesLions2024! #artificialintelligence #digitalmarketing #advertising #generativeai #dataanalytics #inflation

As we stand on the brink of a transformative era, driven by technological leaps and cultural evolution, both consumers and businesses are set to experience unprecedented change. Brands that seize this opportunity to expand content sourcing, view data as shared equity, and attentively navigate cultural nuances are poised for a bright future. Embrace the change, shape the future! Download dentsu APAC's Future of Entertainment - New Power Dynamics. https://bit.ly/3uYVBWB #DentsuAPAC #FutureofEntertainment #NewPowerDynamics #Insights

New #MemberInsights on the Insider from Guto Monteiro, ECD, VMLY&R "In this bustling ad agency landscape, we have so many departments, people in the most different roles, and intricate processes that it feels like we are not solving business problems anymore, but instead super elaborate crimes. Our org charts look like an evidence board with profile pictures followed by arrows pointing in all directions. But more than talking about the messy ecosystem, I want to focus on the impact it has on people – where silos and walls are making individuals more disconnected from each other." https://lnkd.in/dApJQqrQ

The world is one. The speed of the world demands that we spend less time seeking perfection. Nowadays, doing things quickly is more efficient than doing them perfectly. Doing, testing, and replanning make more and more sense. When I started operating in the United States in 2017, I understood the model as a laboratory. Many practices used here were applied in other regions of Latin America. Likewise, many strategies applied there were also used in the United States. We encountered a more dynamic, efficient market that was more receptive to new technologies. And the American market experienced a Latin agency model that is faster, bolder, and more innovative than many agencies in the American market. It’s been working well. Meta, Google, Chiquita, Spotify, Bauducco and The Coca-Cola Company know exactly what I’m talking about. #StorySelling was born here. #Follow Bullet®, US #agency #inovation #creative #Storytelling #advertising #Digital #experience

Ad-tech made in Europe 🚀 RTL Deutschland and ProSiebenSat.1 Media SE join forces in advertising technology, bringing together the content and services of each group's ad-tech company, smartclip and Virtual Minds. This cooperation will enable advertisers to run campaigns spanning the two partners' platforms, while making the groups less dependent on the ad-tech provided by US tech giants. Matthias Dang, Chief Commercial, Technology and Data Officer at RTL Deutschland, says: "As both media and technology groups, we want to closely align our strengths. Through this cooperation, we're rolling out our vision of a full ad-tech stack and offering our advertising partners a reliable alternative to international tech providers. At the same time, it will help us stay in the driver's seat when it comes to digitalising the total video approach and tackle rapid changes in the field of tech and data." 🔗 Read more: https://lnkd.in/ejr2nAF5 #partofRTL #adtech #advertising #technology #collaboration #media

Is audio the most underrated ad format? In today's blog we pulled the biggest findings from dentsu's recent Attention Economy Research, conducted in partnership with Audacy, Inc.iHeartMedia and SiriusXM. Click the link in the comments for the key takeaways and links to the full report. #marketresearch #advertisingtrends #audioadvertising

Check out our summary of dentsu's recent research. Sneak peek: "Audio advertisements outperformed their TV and digital counterparts in terms of attention, engagement, emotional resonance, and memory encoding". #marketresearch #audioads #audioadvertising #ingameadvertising