Jonathan E. Adams’ Post

The dentsu Media Attention Economy found podcast ads generate higher attention than most platforms — more than 2X the attention that TV ads achieve. Is your brand winning the attention you deserve? Learn more: https://bit.ly/3OAwtfM

NEW EPISODE: Are brand deals dead? What brands and creators need to know in 2023 with Sean Scott, The Partnership Expert. In this episode, we sit down with Sean, to talk everything creator economy. He shares advice for creators looking to land big brand deals and turn their content creation into a lasting career. Sean also shares opportunities creators may not be considering (including a tip MrBeast uses), what channels brands should focus their spending on, guidance around gifting and more. This episode is available on all podcast streaming platforms and in full video on our YouTube channel. #MarketingPodcast #CreatorEconomy #CreatorTips #BrandPartnerships

In the latest Broadcast Unscripted podcast from Radical Moves Ltd, Accedo.tv's CEO Michael Lantz joined a discussion panel together with Geoff Gordon - VP Marketing at MainConcept, Lelde Ardava, Sales and Account Manager and Gatis Gailis - CEO at Veset to talk about the latest in ad trends and challenges. With the recent rise in ad-funded services, will this continue or will consumers get tired of ads? How can the industry innovate to avoid ad-fatigue and what innovative solutions are we already seeing come to market? And how is Youtube getting it so wrong when it comes to personalizing ads? Check out the podcast here: https://lnkd.in/eYgJSkPm

On the latest episode of popular industry podcast Next in Media, FreeWheel GM Mark McKee discusses why the CTV ad experience is still a work in progress. Mark chats with Michael Shields about the importance of improving the viewer experience, why buyers need a definitive checklist when buying premium video, and why simple is the "antidote" in today’s complex, dynamic and fragmented TV ad ecosystem. Listen with your favorite podcast player here: https://bit.ly/3sJ9Mhw #CTV #AdTech #VideoAdvertising

Get your business featured online, or get interviewed as an expert influencer on the Tech With Heart TV Show and Podcast. https://lnkd.in/gY2HZP8 Share your business insights and help online business owners grow while staying competitive and relevant. #business #onlinebusiness #growthstrategies #community #feature #influence #businessexpert #tvshow #podcast #broadcasting #publicity #socialmedia #tech_w_heart

How DOOH media buying has changed, the need for measurement standards and education (Transcript of Podcast by 16:9): Dave Haynes interviewed Jeff Gunderman, Founder, DOOH Academy. Out-of-home media used to be so complicated to buy, and in some cases, it's still not as smooth as you would like, but it used to be so complicated to buy because there were so many different media operators and so many different options that putting together […] #DOOH #digitalbillboards #digitalsignage

This podcast with Stephen van Rooyen is a wonderful series of insights and ideas about how to constantly evolve as a human being in direct relation to others, customers and colleagues, with humility, and no matter how significant your position becomes. https://lnkd.in/dvJSS5cN

On the latest episode of Identity Architects, we dive into the exciting fusion of retail media and connected TV. I had the chance to speak with Jayesh Rajdev from ITV Media to explore the incredible success of ITV's retail media solution, Matchmaker. Listen to the full episode on your favorite podcast platform; simply search "Identity Architects" or click the links in the comments. InfoSum #IdentityArchitects #RetailMedia #ConnectedTV

📣 It’s a #MeasurementMonday takeover with Marketing Architects’ Devan Futterer! Watch the clip to learn why it’s important for TV advertisers to measure both #brand AND #sales metrics in every campaign. ⬇️ And be sure to subscribe to "The Marketing Architects" podcast for the latest and greatest in ad innovation: https://bit.ly/3PMnS9t

Wise words from Devan Futterer and well worth the <2 mins to listen in. We don't live in such a binary world and neither do marketers. Learn more 👇 #measurementmonday #ctv #brand #sales #outcomes