Jaclyn Ruelle’s Post

Thanks for the recap! This report is a lifesaver for those who couldn't be everywhere at once. Looking forward to reliving the highlights and staying informed about the latest industry developments!

Cannes Lions International Festival of Creativity, we need to talk… Year after year you have challenged me to be bold, be creative, be effective, be efficient. Immerse myself in the business, build strong agency partnerships, and fuel my strategic thinking. For a long time, I believed that self-improvement was the key to joining the elite conversations at the Cannes Lions International Festival of Creativity. After years of learning from industry giants like Peter Field, Mark Ritson Byron Sharp Orlando Wood James Hurman I felt ready to be part of that dialogue. But Cannes, we seriously need to talk. The reality is that attending to the “Athens of marketing and creative effectiveness” remains a distant dream for many of us as the cost of participation is prohibitively expensive. To my fellow marketers who feel the same: I HEAR YOU! We are expected to push the boundaries of creativity and effectiveness, yet we are often left out when it matters most. And to Cannes, you are truly an inspiration for many of us, but when talking about consumer centricity, you need to revisit your business model to give us some entry level. Common, be creative 😊! Until we can meet physically, I will continue to advocate from the distance the spirit of Cannes Lions—effectiveness’s, boldness, creativity—as a state of mind. Looking forward to meet in the upcoming years, Gaby #MarketingLife #CannesLions #CreativeExcellence #IndustryChallenges #StayConnected #MarketingCommunity

Earlier this month, Senior Account Manager Rebecca McLaren competed in the Cannes Young Lions Globe Media Group competition. Given just 24 hours to flip a brief for the media category, she and her partner embraced the opportunity to showcase their industry expertise. Read Rebecca's takeaways below! 🦁 *** Win or lose, Young Lions was an opportunity for myself and my partner to fully own a plan from start to finish. Not only did it put our industry knowledge to the test, but it also challenged us creatively and allowed us to dream up blue-sky ideas for an important cause, reinforcing what I love most about my field of work. Here are just a few things I learned throughout the competition: 1. Take time to think independently. The first thing my partner and I did when we got the brief was read it individually and take our own notes. While a lot of our initial thoughts ended up being the same, we each pulled a few nuggets the other hadn't thought about, helping us avoid groupthink and leading to a stronger end result. 2. Don't rush into a solution. The pressure of a 24-hour turnaround had my partner and I itching to "crack the case," but we knew that careful research of our target and a thoughtful insight were what would best lead us there. Though we became set on a potential solution early on and didn't expect ourselves to budge, once the final insight came together, we challenged ourselves to reassess the fit and (unsurprisingly) came up with an idea we loved even more! 3. Write to edit. With a 10-slide maximum and no guaranteed ability to present our deck, my partner and I made an effort to be deliberate about the final copy we chose to include and how it was written. While we were excited about our idea and could see it coming to life, we consistently asked ourselves if everything we were talking about was there in the deck - and if it was being articulated as clearly as it could be.

It's almost Cannes Lions International Festival of Creativity time and I am PUMPED! Growing up, so many people used to tell me to surround yourself with smarter and better people than you. And I didn't fully understand what that meant until I started building a business. When you're around people who challenge you, that's where you grow the most. By going to Cannes, I know it'll be exactly that - being challenged by some of the best people in the industry. That's what you need to be better every single day. That's why we're so ready to put ourselves in an environment where everything around you is better than what you're currently doing - the people, their approach to work and the type of work they produce. I'm looking forward to soaking it all up like a sponge or a lion cub... And I think there's really three big categories in the workforce that you can change quickly and see results from: mindset, skill set and tool set. By being at Cannes, I'm confident that we'll be exposing and opening up our mindset. Not to mention, the people who go to these events are philanthropic and work on social causes. They see problems in the world and want to actively help solve them. I can't wait to build deeper, meaningful connections with these people, it's not often you get to be around those who make a real difference. The work our team is doing now around brand strategy, creative and messaging absolutely feels like we're getting closer to producing the kind of work that gets submitted for Cannes. And I'm so proud of that. So, overall super excited. The agenda is out and we've already planned our days minute by minute. 😉 #NobleStudios #CannesLions #MeaningfulConnections

IN CASE YOU MISSED IT 📆 Countdown to Cannes Lions: Week 5! 📆 First time at Cannes Lions? 🌟🎉 Our latest blog has insider tips to help you navigate and make the most of your experience! Read more: LINK IN BIO #CannesLions #NetworkingLikeAPro #FirstTimeAttendee #InsiderTips

“To Cannes or not Cannes?” There seemed to be a time when people celebrated success, rewarded creativity and banded together as a bunch of talented misfits, celebrating the great and good of the advertising industry, applauding each other whilst getting totally off their nut with only photos to prove they were there. Sadly (to me) it seems those times have gone. Yes, Cannes cost a lot of money. Yes, it’s all a bit pretentious, and yes, there will be PLENTY of folks who say it’s shite - however I bet if someone did a survey it would be those that didn’t get invited, couldn’t afford to go, couldn’t get time off, or are simply aren't that good that complain the loudest. Yes, yes, there will be those that hate crowds, don’t care about awards and think the whole thing is a bunch of irritating guff… If this was true let’s scrap all forms of awards then. The Oscars? Who gives a shit. Having had the pleasure to work with creatives at all levels (from interns to CCO’s) across the globe, and from all walks of life, I know so many of them care a great deal when their work is applauded on the global stage. It means a HUGE amount to them. If you don’t care, that’s fine. But I’ve seen so much negativity around Cannes on LinkedIn and ‘what it stands for’ it’s made my stomach churn. Choosing not to enter, to shy away from awards quietly is perfectly fine. Knowing who you are, what you stand for, and ensuring best in-class results for you, your team, your clients is HUGELY admirable. Honestly... that would probably be my style and approach. However, if I won at Cannes I’d be proud as hell. The recognition of my efforts, my teams efforts, my agencies efforts, my family for putting up with all my late nights and mood swings, etc. So, if you have won at Cannes, well fucking done. If you have attended for the event to rub shoulders with influencers, meet mates, or just to get pissed. Well done to you too. Here’s to the awards, the parties and the hangovers. Without them, what’s the point. #cannes #awards #opinions #winning #parties MCG Talent

What I've learnt from judging awards Recently, I chaired judging the Asia Pacific Stevie Awards in a couple of categories, and here's my takeaways: ⭐ Proof is key: Surprisingly, many entrants didn't provide attachments to back up their claims. Adding evidence strengthens your case and boosts credibility. ⭐ Show me the money: Whether it's percentage increases or actual dollar figures, seeing the growth adds a whole new level of clarity to your success story. ⭐ Answer the question: If asked about the innovation behind a strategy, it's crucial to be crystal clear about what sets it apart. Don't beat around the bush, highlight exactly what makes your approach unique and innovative. ⭐ Keep it simple: Don't drown your entry with unnecessary jargon or repeat yourself. Bullet points are your friend - make it easy to understand and engage with your message. ⭐ Attention-grabbing title: Give your entry a title that demands attention, whether catchy or a thought-provoking question. Make sure it hooks your audience right off the bat. ⭐ By the way, did you know China's big into art exhibitions? Their mall culture is next level, with tons of captivating displays—it's a whole scene. Have you judged awards or entered any? #steviesawards

On Cannes, Part 2. To get the most out of your Cannes experience, a few pointers from someone who has been there, done that, many times (me below, keynoting on my favorite topic - brand narrative and storytelling, in the world of the ephemeral web): 1. Look at the Work - take a day, or two, to really look at the work. It's a trope to believe that all the inspo, comes from listening to panel discussions about how long walks on the beach fuel someone's creativity. No doubt, it does. But, pass on a few and take the time, to really look at the work. Absorb it, study it, learn about how it was made. Cannes Lions International Festival of Creativity does an amazing job of exhibiting all of the award entries, so take the time to explore. 2. Schedule Key Meetings, Ahead of Time - Cannes publishes a list of all the attendees. Rarely are most key players in our industry, gathered in one place for so long. Do take the time to set up one on one meetings, with the folks that really matter to you. Equal parts, business and inspiration. 3. Avoid the Gutter Bar - yes, I've been there. I know the scene. If you do go, leave by 22:00. Late nights and hangovers, are better left for your time back home. Make the most of Cannes - and the dollars being spent on you to attend - by being on your best form, well-rested and clear-eyed to properly digest all that Cannes has to offer. 4. Take Notes, Share Notes - if you take notes as if you're in Uni, you'll better absorb the material being shared. You'll be more present in the moment, engrossed in the creative discussions happening all about you. Yes, your friends and colleagues back home will delight in seeing you holding a Rose at a beach party...but they'll be forever indebted, if you impart some wisdom and help them better understand, what was discussed. SHARE your notes. Nothing creates better absorption of material, than sharing your pov and takeaways, with your colleagues and mates. Record to share, and apply your pov - because your take on the event, is value-added indeed. Ok...more soon! SOCIALDEVIANT #Cannes #Creativity #Lessons #Advertising #CreativeAwards

We’re thrilled to celebrate the creativity at Cannes Lions International Festival of Creativity this week and wish all our agency clients the best of luck as awards are announced. 🦁✨ A recent study of agency data reveals a clear link between strong client relationships and the number of awards won, reinforcing what we’ve always known:  ✅ Stronger relationships lead to better work ✅ Enhanced team morale ✅ Significant growth and improved margins💡🤝 Here’s to recognising the power of relationship intelligence in driving creative excellence and business success. Best of luck to all the incredible agencies competing this week! 🌟 #CannesLions2024 #Creativity #ClientSuccess #RelationshipIntelligence #BusinessGrowth

It’s simple: Purpose is effective when purpose is done for a brand and company whose values and intentions are authentic.