Jackie Cooper’s Post

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Global Chief Brand Officer & Senior Advisor at Edelman; NED Jamie Oliver Holdings; Advisor Sir Ken Robinson Foundation

Setting up the Gen Z Lab within Edelman has been one of the best things I have ever done. I am learning every day from listening and talking with this generation who have inherited a world that is incredibly challenging. More importantly our clients are wanting daily access and insights!

I had a chance to speak with Anjli Raval of the Financial Times about what makes Gen Z tick when it comes to thinking about the future of work and working in-house at a company vs. entrepreneurship, and the answer is simple: Risk Management. For many of us in Gen Z, one stream of income is a lot riskier due to all the things that can go wrong, ranging from a toxic work environment to burnout. That's why there's been an embrace of entrepreneurship in my generation. And to be frank, we are not living to work! Check out my comments and other insights from leaders highlighted in the full article: Jackie Cooper, Maxime Lakat, Alison Taylor, Jonah Stillman, Connor Blakley, TZ (Tiffany Zhong) https://lnkd.in/edAEpxQK #futureofwork #genz #workplaceequity #entrepreneurship

Making sense of Gen Z: employers seek answers on managing younger workers

Making sense of Gen Z: employers seek answers on managing younger workers

ft.com

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