Jackie Cooper’s Post

CANNES CORRESPONDENTS | Cannes Lions International Festival of Creativity Day 4: Highlights from Our Correspondents 🌟 Welcome back to The Marketing Society's Cannes Correspondents coverage! Our team continues to bring you the latest insights, experiences, and inspirations from the Cannes Lions Festival of Creativity. If you can't be there in person, our correspondents have you covered. Siew Ting Foo In the midst of the AI turbulence and chaos affecting our world, it's easy for brands to get distracted from their core purpose. However, I was inspired by Patagonia's steadfast commitment to their purpose, showcased through their bold "Fashion is None of Our Business" campaign. The session concluded with a poignant quote from Vivienne Westwood: "Buy less, choose well, make it last." This message resonates strongly, especially with the new and next generation. Phoebe Barter Phoebe attended a talk with Jason and Travis Kelce at Sport Beach, which was a lot of fun and really interesting. They discussed authenticity in their podcast and the importance of psychological safety in fostering creativity. Jason Kelce emphasised that being creative requires a safe space and much of their good work comes from listening to their fans. He humorously noted that their demographic has shifted from big, hairy dudes to 12 to 14-year-old girls, highlighting the need to stay loyal to long-time fans while embracing new ones. Another session Phoebe attended at WPP Beach was "What Won and Why," which offered a great summary of learnings from this week's creativity winners. Key takeaways included the importance of true partnerships between clients and agencies, where roles blur, and the observation that work has become more balanced, human, and characterful post-2020. What a great week it has been at the Cannes Lions Festival! Thank you to our dedicated Cannes correspondents for sharing their insights and experiences. We hope everyone had an inspiring and enjoyable week. Stay tuned as we continue to share any additional insights from our team. Have a fantastic weekend! #CannesLions24 #CannesLions #festivalofcreativity #creativity

Is it time for Cannes Lions to have a Multicultural Category? Like many of you, every year when I leave the Cannes Lions Festival of Creativity, I leave inspired. And since I’ve had the honor to a judge a few times in my career, I’m always challenged to do my part to move the industry forward. First, I would like to give credit where credit is due. Cannes Lions has done well when it comes to supporting and encouraging diversity and inclusion, especially for people of color. This year I saw more folks that looked like me strolling La Croisette than ever before. This is thanks in part to Inkwell founder, Adrianne Smith and the Cannes Do Initiative, and recently Peter Ukhurebor of BLK@ and Imani Laners’ The Impact of Color Cannes.  Kudos when it comes to agencies, brands and companies bringing in talent from the entertainment, music and sports industries respectively. But with all of that, I find it lacking in The Work itself. At the end of the day, isn’t that what we are celebrating? Having a dedicated multicultural category would go a long way to set the stage for more entries that have truly targeted multicultural creative, strategic consumer insights, PR, media, activations and data executions. This also applies to the opportunity for multicultural agencies, brands and media companies that unceremoniously contribute so much to the industry, to be seen on the world stage. Many Bronze, Silver, Gold and even Grand Prix Lions have been taken home that have borrowed, tapped into or have been influenced by trends that were created from multicultural communities. It’s past time to give multicultural the opportunity to get its flowers. Or better yet…it’s Lions. #CannesLions2024 #CannesLions #Creativity #CannesDo #BlackAtCannes

🌟 Calling all Female and Non-Binary advertising people. Strategists, Account and Creatives! 🌈✨ 🚀 Elevate your career with the Cannes Lions See It Be It program! 🎉 🗓️ Deadline: January 8th, 2024 Are you ready to transform your trajectory as a creative leader? Apply for the Cannes Lions See It Be It program, an incredible opportunity to gain a new understanding of yourself and crystalize your path towards success. 🔥 Hear it from Rachel Kennedy, Group Creative Director at Forsman & Bodenfors Singapore, who shared her transformative experience: 🌟 "SIBI changed my trajectory as a creative leader. I gained a new understanding of myself and suddenly my path became very clear to me." But it's not just about 'seeing it.' Rachel emphasizes, "SIBI is way more than just 'seeing it.' I got to actively discuss the creative industry with incredibly inspiring women and then go on to change it with them." Ready for a career turbo boost? 🚀 Rachel adds, "If you want to turbo boost your career, have heated discussions about the creative industry, drink a lot of rosé, and meet people who will make you fall in love with advertising again, apply for SIBI." Don't let self-doubt hold you back! 🚫 Rachel encourages, "Everyone thinks they won't get picked - just do it. You have nothing to lose and everything to gain from this program." ✨ Apply before January 8th, 2024, and embark on a journey that will not only shape your career but also empower you to become a leader in the creative industry. 🌈✨ #SeeItBeIt #CannesLions #CreativeLeadership #EmpowerCreativity More information: https://lnkd.in/d9hr6VQm and in case you have any questions, contact Rachel Kennedy, Kerrie Finch or Kyra Roest. Now go, you still have 30 days!

An insightful take on the current state of #Cannes #advertisingawards and #multiculturalism I'm interested to hear more thoughts on this from the #linkedin #community

Hats off to our creative Employer Brand Manager, Helen Velichko!👏 Helen joined us just a couple of months ago and has already launched several new projects and initiatives. She is rocking with ambitious plans and looking for teammates to help fulfil the big goals! Let's talk about why it's awesome to have Helen in our team: She's pumping life into our communications, elevating the employee experience, and spreading the Risk word worldwide. Helen leverages the power of personal stories to let us know each other better and refine our bonds. As Helen puts it, "Leading a team is like a rowing tournament. You can have star athletes, but without coordination, you won't get far. With a well-synchronised team, you can cross channels and conquer oceans." She believes iGaming is the industry of quick decisions and unconventional approaches for those ready to steer that rowing boat through splashy waves. 🚣 Would you risk joining Helen's team? We'll share more details on this soon! #employeebranding #riskinc #creativity #igaming #innovation

Because YOU'RE WORTH IT! 💪🌟 I came across a very inspiring campaign from L’Oréal Paris called "Because You Are Worth It" in collaboration with many celebrities. Kate Winslet’s powerful speech especially struck a chord with me. She reminded me that SELF-WORTH is not about our appearance or popularity. It's about OWNING our RIGHT to be ourselves, embracing ourselves exactly how we are. But believing that we are worth it can be challenging, especially when we compare ourselves to others or focus on our imperfections. Kate's message reminds us that all these differences make us WHO WE ARE. The key is to show up for each other without judgment, embracing our diversity and identities, because in unity and acceptance, we become stronger together. Easier said than done? Absolutely. But today, I challenge you to watch Kate's video and recognize, within yourself, that you are just like her. Stand infront of your mirror and repeat these words out loud: I AM WORTH IT!!! Say it over and over again, but louder every single time to empower yourself for this amazing day. ☀️🚀 https://lnkd.in/eqErFZsT Remember, being authentically YOU is what truly matters - and that’s worth it. 🌈 Let's reflect together: - What does self-worth mean to you? - How can we support each other in embracing our true selves? - What's one thing that makes you feel truly worth it? Join the conversation and let's empower each other, then together we are stronger! 💪 #SelfWorth #EmbraceYourself #Authenticity #UnityInDiversity #Empowerment #YouAreWorthIt #NoJudgment #CelebrateIndividuality

It's not every week that some of the world's most acclaimed creative leaders get together in one room, much less speak on a dedicated panel to talk about creativity and its growth-driving power in business... But that's what happened last Wednesday, when Goodby Silverstein & Partners's jeff Goodby, Orchard's David Kolbusz, Accenture Song's Nick Law, VMLY&R's Kim Pick and Australian actor, writer and director #MirrahFoulkes, gathered for a #GrowthAgenda event at Advertising Council Australia's #ThisWayUp festival. It's clear that in an information-saturated world, brands can't afford to settle for creative "mediocrity", which the rise of #generativeAI will only further accellerate, according to some panellists. For those who weren't in the room at the MCA in Sydney, catch up on insights from the evening here: https://lnkd.in/gUJXPhM3 In other marketing news.... The Matildas have won the hearts and minds of audiences the world over. And those brands that were clever enough to back them through sponsorships and collaborations are reaping the rewards of record World Cup attendance and TV viewership. Football Australia's Peter Filopoulos, M&C Saatchi Sport & Entertainment, Australia's Krystyna Frassetto and other marketing experts explain the growth-driving opportunity for brands taking part in this monumental cultural moment: https://lnkd.in/gusfDq44 Plus, an opinion editorial authored by the brilliant Dave Bowman, who penned his first piece for #TheGrowthAgenda as Publicis Groupe ANZ's newly-appointed chief creative officer. He offers a compelling call to arms to infuse the marketing and advertising with a more collaborative, playful spirit; and why it often yields better business results. https://lnkd.in/gFKz3Q7J More to follow: https://lnkd.in/gAaD9rTU

Anyone in the creative industry, especially in Singapore, knows exactly how competitive business is. While we spend a lot of time announcing the wins, and rightly so, I believe that it is just as important to acknowledge our losses and start to build a healthy relationship with both sides of the coin. Having lost more than winning over the years, I have learnt through time that it is extremely important to 1. Never take the decisions personally as an agency. We learn and fight another day. 2. Celebrate knowing that the better agency has won and encourage from the side for better work. That's the only way for our industry to regain legitimacy and growth. Better work equals growth in the sector. 3. It is the perfect time to reflect and make surgical adjustments to understand better and create greater value within your lost category. 4. This is a great moment to reach out to the clients even in defeat. It's a small industry, and we do better when we learn from each other. From us MullenLowe Singapore, congratulations GOVT Leon Lai Tim Chan Alvina Seah Aaron Koh for retaining Sentosa. We can't wait to discover your work ahead with them! MullenLowe Singapore We go again 💪

My #canneslions2024 observations are late compared to many but for those of you in my network who would NEVER think to go to Cannes, read on! If you’re interested in culture, technology, marketing, advertising, brands, sports, music, film and more, it's definitely worth a visit. I'll start with my initial observations (then share key takeaways future posts): -->🏃♀️ SPORTS: Sports were everywhere, probably because athletes have such strong bonds with fans and are using those connections to broaden their reach beyond sports into media and more, especially female athletes.  Alexis Ohanian Sr. said it best during a talk at Stagwell "Female athletes are better storytellers," leading to more authentic fan connections. Beauty brands like E.L.F. BEAUTY, Glossier, Inc. and now Milani Cosmetics are all over this. -->🌐 MICRO CANNES. Cannes is actually a bunch of sub communities and everyone is part of some of them but no one is part of all of them. It’s beautiful to see them cross-pollinate (and a shame when you encounter resistance to this). -->🎨 CULTURE CREATORS. More than last year creators are being recognized for their impact on culture and their importance in shaping brand sentiment. I loved seeing more creators this year although they definitely kept to certain activations or events where they were prioritized, like TikTok, Pinterest and Snap Inc. Next year I'd love to see more creators prioritized EVERYWHERE. Having a Creator Lions is great but I'm not sure I understand the rationale of keeping it separate when these people are so crucial to our day to day business and campaigns. -->🌱 LACK OF NEWBIE LOVE:  Cannes can be overwhelming for first-timers and there is little to no support, which dissuades people from coming back and ultimately makes Cannes feel like an exclusive club. In terms of challenger brands, I saw very few other than Liquid Death and Vacation Inc.. I’d love to see disruptive voices feel more welcomed so that they actually show up. To my fellow challenger brand leaders, LFG. -->💻 FUTURE OF WORK?: Little time spent talking about evolving team structures and practices in the face of all these rapidly changing culture, trends, platforms etc. Can we get real for a sec about how hard it is to make sure our talent and teams can keep up? -->👉 Any thoughts on these trends? Which observation resonates with you the most? Let's discuss! 💬 #cannes #marketing #cmo #brands #futureofwork #innovation #creatoreconomy

In the ever-evolving world of creativity and innovation, it's rare to find moments that truly reshape your perspective. While I may not have been present in the room, listening to the recording of the session with Kevin Koh and Noveri Mandey from MullenLowe Singapore was one of those transformative experiences. Their insights into the art of pitching, honed through years of leading in the advertising industry, offered a treasure trove of wisdom right into my headphones. 🎧✨ Understanding the core problem we aim to solve was highlighted as the cornerstone of a successful pitch. This approach resonates deeply with me, reinforcing the idea that creativity thrives on challenging norms and daring to redefine boundaries. It's about embracing the beautiful complexity of creative work, where there's no definitive right or wrong, but a canvas awaiting our unique strokes. Kevin and Noveri emphasized the critical importance of connecting with our audience on a human level. A reminder that beyond the strategies and pitches, it’s the emotional resonance that truly leaves a mark. This principle is something I aim to embed deeply into my own creative pursuits. Though I absorbed these insights through a screen, the impact was no less significant. It underscores the power of technology in bridging gaps, allowing us to learn and grow, even from afar. A huge thank you to Pei Wen Wong for making these learning opportunities accessible and to Kevin Koh and Noveri Mandey for sharing their invaluable expertise. With the D&AD submission deadline on the horizon, my team—Ashley Koh, Meg-Gayle Dean, and I—are more inspired and motivated than ever to push our creative limits. Let’s bring our ideas to life, break some rules, and make our audience feel something profound. Onward to the finish line! 💪🎨 #CreativeThinking #Pitching #Advertising #TeamWork #DandAD #NTUSG #WKWSCI #MMC