Jackie Cooper’s Post

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Global Chief Brand Officer & Senior Advisor at Edelman; NED Jamie Oliver Holdings; Advisor Sir Ken Robinson Foundation

And here’s a post at the other end of the spectrum! Our newly launched Longevity Lab, concentrating on ages 55-72 also seeks to debunk myths - only 5%of marketing budgets target this age range but over half of consumer goods spend comes from them! That’s the opportunity right there…thank you Unstereotype Alliance ! #canneslions2024 #longevitylab #edelman

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🗣 Today at #CannesLions2024 we tackled Ageism. Ageism is the ‘ism’ that affects us all, the ad industry is hemorrhaging invaluable IP experience due to a fabricated ‘Best Before’ date. When we examine ageism through the lens of race & ethnicity, it’s another frontier in the battle for representation. So what can brands and agencies do? Here are some key takeaways to silence the skeptics and power forward: 📈 60% of successful startups have someone over 55 working for them - Jackie Cooper, Edelman 🎁 CV gaps are creativity’s gift. Be the agency that embraces age as a creative superpower - Claire McHardy, Creative Equals 🎉 Don’t celebrate the youth of older people, rather the real experience of being old - Aba Blankson, NAACP 💰 The best way to get agencies to change? Have clients say: 'if you don't I'm going somewhere else' - Nicky Bullard, MullenLowe UK 📍 Cannes Lions International Festival of Creativity

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Michelle Taylor

Strategic senior comms leader | International, UK & Middle East | Develops high-performing teams | Track record driving results across all verticals | PRWeek’s Powerbook 2023 | ex Shell, Unilever, ADNOC, H&K

3w

This is such a growing industry issue. Good to see Edelman isn’t afraid to tackle it head on 👍

Nigel Miller

Chief People Officer, EMEA, at Edelman

3w

Proud to be a part of this!

Lillian Betty

Global Brand Partnerships, Content Marketing

3w

Fantastic! Important and useful insights industry wide.

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