Jack Oldham’s Post

We’ve scaled 22 brands to £10 million (and counting!) and 3 to over £100 million. We’re all about turning big spends into even bigger wins. 💰 Our 360° Growth Matrix allows us to achieve maximum results consistently. We consult across these key areas to maximise results: 🏆 Market Leader Positioning Brands often lack clear market leader positioning. It’s a BIG part of the reason that most e-commerce brands don’t scale and it’s massively overlooked by founders. Positioning is everything, especially for success in saturated niches 🚀 💰 Financial Forecasting You need to know your figures inside and out. Cashflow management in e-commerce is hard, so planning and forecasting is everything. We get to know your operating economics using our tools, then our team is able to forecast all the important figures: NCPA, monthly ad spend, ROAS, MER - the lot. 🌱 Organic Marketing So many brands are too reliant on paid ads. We constantly see brands come to us with engagement rates on the floor, barely any organic revenue and full reliance on paid ads as a result. Our team consult across core platforms to drive conversions, with 20m+ followers on TikTok across our agency clients, we have a trick or two up our sleeve 👀 🔍 CRO (Conversion Rate Optimisation) Massively overlooked by 9/10 agencies and in-house teams, yet one of the most important aspects of e-com. We have an in-house CRO expert constantly auditing our brands websites to maximise conversion rate, you’d normally expect to pay $1000+ per audit - but it’s completely FREE with our services. 👩💼 Influencer Marketing Our formula for influencer marketing drives sales like no tomorrow. Our brands have had deals with Alix Earle, Vanessa Hudgins and SO many more using the strategies our team developed. This is really just the tip of the iceberg. There’s so much we cover in order to provide maximum value to our clients - we’re so far from being ‘just an ads agency’ it’s insane. Make sure to follow me, Abi Richards, to learn more 📈

We’ve scaled 22 brands to £10 million (and counting!) and 3 to over £100 million. We’re all about turning big spends into even bigger wins. 💰 Our 360° Growth Matrix allows us to achieve maximum results consistently. We consult across these key areas to maximise results: 🏆 Market Leader Positioning Brands often lack clear market leader positioning. It’s a BIG part of the reason that most e-commerce brands don’t scale and it’s massively overlooked by founders. Positioning is everything, especially for success in saturated niches 🚀 💰 Financial Forecasting You need to know your figures inside and out. Cashflow management in e-commerce is hard, so planning and forecasting is everything. We get to know your operating economics using our tools, then our team is able to forecast all the important figures: NCPA, monthly ad spend, ROAS, MER - the lot. 🌱 Organic Marketing So many brands are too reliant on paid ads. We constantly see brands come to us with engagement rates on the floor, barely any organic revenue and full reliance on paid ads as a result. Our team consult across core platforms to drive conversions, with 20m+ followers on TikTok across our agency clients, we have a trick or two up our sleeve 👀 🔍 CRO (Conversion Rate Optimisation) Massively overlooked by 9/10 agencies and in-house teams, yet one of the most important aspects of e-com. We have an in-house CRO expert constantly auditing our brands websites to maximise conversion rate, you’d normally expect to pay $1000+ per audit - but it’s completely FREE with our services. 👩💼 Influencer Marketing Our formula for influencer marketing drives sales like no tomorrow. Our brands have had deals with Alix Earle, Vanessa Hudgins and SO many more using the strategies our team developed. This is really just the tip of the iceberg. There’s so much we cover in order to provide maximum value to our clients - we’re so far from being ‘just an ads agency’ it’s insane. Make sure to follow me learn more.

We’ve scaled 22 brands to £10 million (and counting!) and 3 to over £100 million. We’re all about turning big spends into even bigger wins. 💰 Our 360° Growth Matrix allows us to achieve maximum results consistently. We consult across these key areas to maximise results: 🏆 Market Leader Positioning Brands often lack clear market leader positioning. It’s a BIG part of the reason that most e-commerce brands don’t scale and it’s massively overlooked by founders. Positioning is everything, especially for success in saturated niches 🚀 💰 Financial Forecasting You need to know your figures inside and out. Cashflow management in e-commerce is hard, so planning and forecasting is everything. We get to know your operating economics using our tools, then our team is able to forecast all the important figures: NCPA, monthly ad spend, ROAS, MER - the lot. 🌱 Organic Marketing So many brands are too reliant on paid ads. We constantly see brands come to us with engagement rates on the floor, barely any organic revenue and full reliance on paid ads as a result. Our team consult across core platforms to drive conversions, with 20m+ followers on TikTok across our agency clients, we have a trick or two up our sleeve 👀 🔍 CRO (Conversion Rate Optimisation) Massively overlooked by 9/10 agencies and in-house teams, yet one of the most important aspects of e-com. We have an in-house CRO expert constantly auditing our brands websites to maximise conversion rate, you’d normally expect to pay $1000+ per audit - but it’s completely FREE with our services. 👩💼 Influencer Marketing Our formula for influencer marketing drives sales like no tomorrow. Our brands have had deals with Alix Earle, Vanessa Hudgins and SO many more using the strategies our team developed. This is really just the tip of the iceberg. There’s so much we cover in order to provide maximum value to our clients - we’re so far from being ‘just an ads agency’ it’s insane. Make sure to follow me learn more.

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Analyzing the Youtube-Shopify partnership YouTube, the world's largest video-sharing platform, has recently announced an exciting partnership with Shopify, one of the leading e-commerce platforms. This collaboration marks a significant step towards empowering content creators and businesses to leverage the power of video marketing and online retailing seamlessly. At the heart of this partnership lies the integration of YouTube's video capabilities with Shopify's robust e-commerce infrastructure. Through this integration, businesses and creators can now showcase their products directly within YouTube videos, providing viewers with a seamless shopping experience without having to leave the platform. One of the key features of this partnership is the introduction of "shoppable" video ads on YouTube. These ads allow businesses to promote their products through video content, with clickable links and product information displayed alongside the video. Viewers can simply click on the featured products to learn more or make a purchase, making the shopping process frictionless and intuitive. Moreover, YouTube and Shopify are also rolling out new tools and resources to help content creators and businesses maximise the impact of their video marketing efforts. This includes access to analytics and insights that enable them to track the performance of their shoppable videos, identify trends, and refine their marketing strategies accordingly. For content creators, this partnership opens up new opportunities to monetise their videos and engage with their audience in innovative ways. By seamlessly integrating product recommendations and affiliate links into their content, creators can generate additional revenue streams while providing value to their viewers. For businesses, the benefits are equally compelling. By leveraging YouTube's vast reach and engaged audience, businesses can expand their online presence, drive traffic to their Shopify stores, and ultimately boost sales. The ability to showcase products directly within YouTube videos enables businesses to capitalise on the growing trend of video-driven commerce and capture the attention of potential customers in a highly immersive and compelling format. The partnership between YouTube and Shopify represents a convergence of video content and e-commerce, offering a win-win proposition for content creators, businesses, and viewers alike. By seamlessly integrating video marketing with online retailing, this collaboration is set to reshape the way brands connect with consumers and drive sales in the digital age. As the partnership continues to evolve, we can expect to see even more innovative features and opportunities emerge, further solidifying YouTube's position as a powerhouse in the world of online video and commerce.

Kynship has visibility into $400,000,000 of paid spend. With it, we crafted a 5-Step Growth Process for ecommerce brands that's reduced CAC by 23% on average. Here's the playbook: 1) Before making a single piece of creative or writing a single line of copy, determine your unit economics (per SKU and per offer). This helps set ambitious but attainable goals while forecasting future spend and profit. 2) Use different SKU's unique unit economics and contribution margin to create monthly forecasts. We do this by engineering forecasts based on two years of brand data, seasonality, and future spend analysis. From there, we forecast advertising spend, aMER, LTV, OpEx, and more to paint the most accurate picture we can for the client's brand. I strongly recommend doing something similar. 3) Variety is oxygen for ad campaigns. Especially on Meta. Craft a plan to create and collect enough content for 4x-monthly creative refreshes. This spans UGC, CGC, and influencer seeding as well as branded assets. We recommend 40% static / 60% video, with 50% product- and 50% human-forward creative. 4) If you aren't disciplined and organized in your campaigns, you shouldn't run them. If you're running campaigns yourself and want outsized results, prepare to spend a lot of time in Ads Manager. That's why each Kynship client gets a dedicated campaign manager and Slack integration. 5) Make weekly and monthly updates to the forecast from Step 1 and 2. Let's be real: just because it's in a spreadsheet doesn't make it true. But, updating the forecast diligently gives you the opportunity to make it true (which we do at our agency). I know that's a lot. But it's necessary, and it works. I'd be happy to answer any questions on this below. If not, feel free to run with it or something similar 🤝

“Brand bidding: the kindergarten of Google Ads”. Here's how we spent $7M on Google Ads and turned cold traffic into new customers @scale for DTC Brands [Not a penny spent on Brand Bidding] Many marketers stick to brand bidding as their safe bet in the realm of DTC and eCommerce. Brand bidding is an amateur's game. We chose to defy the norm—and it paid off big time. For DTC & Ecommerce brands, the true challenge lies in acquiring new customers at scale, not just targeting those already familiar with the brand. This has been our focus for years—converting cold traffic into loyal customers, bypassing the allure of brand bidding for a more ambitious goal of sustainable growth. Over the last 6 months, we’ve profitably spent over $7 million on Google Ads without a single dollar going towards brand bidding, for DTC Brands in the health and wellness industry. Instead, we focused on what truly drives growth: customer acquisition at scale. Our unique funnel transforms cold traffic into loyal customers, turning skeptics into believers. How do we do it? Through relentless optimisation and a deep understanding of consumer behavior. Our proprietary funnel guides potential customers from initial interest to purchase with unparalleled efficiency. The results speak for themselves. We generated staggering revenues for this client, as evidenced by our real Google Ads Manager screenshots. Here’s what makes our funnel unique: 🚀 Huge Conversion Rates: Achieving over 15% conversion rates, significantly higher than industry averages, (On cold traffic!) 💰 Extremely High Average Order Value (AOV): Maximizing revenue from every customer. 🎯 Precision Targeting: Only targeting cold traffic to ensure we’re bringing in new customers, not just re-engaging existing ones. 📈 Scalable Growth: Designed to scale seamlessly, allowing for consistent and sustainable growth. 🔄 Continuous Optimization: Using data-driven insights to refine and improve the funnel constantly. While others pour money into targeting those who are already familiar with their brand, we excel at converting complete strangers into customers. Our approach is bold, innovative, and, most importantly, profitable. And here’s the best part: I am offering our unique funnel for FREE! Yes, you read that right, for FREE. We want to help you move beyond brand bidding and tap into a scalable growth strategy that works. Let’s connect and explore how we can replicate this success for your brand. If you want to have access to our unique DTC customer acquisition funnel for FREE: 1) Like the Post 2) Comment “FUNNEL” 3) Be sure we are connected so that I can send you the Funnel directly by DM Let’s grow together. 🚀 #DTC #ecommerce #GoogleAds #CustomerAcquisition #digitalmarketing

🚀 Just signed two DTC brands. And locked in $10K agency revenue. It's not from managing paid ads. D2C brands know they need: ✨ Creative strategy ✨ Creative production ✨ User-generated content ✨ Whitelisting ads Why? Because we're in the business of creating ads that don't just get seen—they convert. 🛍️ Here's what we DON'T do: ❌ Spin the same old ads ❌ Copycat our competitors ❌ Jump on every trend without thought Our winning formula? A deep, analytical dive into: ✔️ Brand essence ✔️ Data-driven insights ✔️ Positioning in the market ✔️ Audience's wants and pain points ✔️ What's working vs what's not ✔️ Competition landscape Our creative strategy stems from deep analytic work. Not random ad creation or copying competition. --------------------------------------------------------------------------------- 📣 Attention D2C brands: Stuck with ads that just don't convert? Slide into my DMs. 🔑 We're opening doors to 2 more clients in June. Let's make your brand our next success story.

Ever wonder why some brands seem to explode overnight? It's not just about having a killer product or a catchy slogan. It's about the precision and power of paid marketing, coupled with the magic of meticulously crafted funnels. I've seen firsthand how sustainable brands, seemingly out of nowhere, scale to 7 figures and beyond. It's not witchcraft; it's strategy. Investing in paid ads without a solid funnel is like pouring water into a bucket full of holes. And here's where many get it wrong: they either focus too much on the ad itself or ignore the importance of what happens after that click. The real magic happens in the funnel - that carefully planned journey transforming interest into commitment and commitment into sales. So, if you're wondering how to get your brand from here to there, remember: It's not just about spending more on ads; it’s about creating a journey so compelling that your audience can’t help but follow along. The right funnel doesn't just capture leads; it nurtures them, guiding them gently toward that ultimate decision. And that, my friends, is how you scale beyond your wildest dreams. In conclusion, while paid ads are crucial, they're only part of the equation. Without a new age funnel to support them, even the most creative and expensive campaigns can fall flat. So before you up your ad spend, ask yourself: Is my funnel ready to handle what's coming?

To all Ecom brand owners: If you're not actively scaling Google ads you're lighting money on fire. We've generated over $60M+ for our clients. And have an average ROAS of 549%. We combine Google, YouTube & Bing ads. This is what we call our 'hybrid' system. When we crack all three of these placements for our clients... The profit & scalability is out of this world. Here's how: Google ads should be the priority. We use Google for full funnel marketing. Attracting new customers with YouTube / discovery... Converting them with search / shopping. Retaining them with branded ads. But most brand owners are missing this... The backend setup. - Enhanced conversion tracking - Optimised product feed - Custom labelled products - Dynamic remarketing parameters This is what generates 80% of the results. If you don't recognise the stuff I've said, you should be worried... When it comes to YouTube ads... So many brand owners have tried & failed. This is a placement you NEED to crack. (It's the second biggest social media platform in the world after all.) Here's our strategy: We use YouTube shorts. - Exclude all devices other than mobiles - Use max conversions bidding - Add 10-15x search themes - Add 3-5x in-market segments - Use your meta & tiktok UGC This + daily optimisation makes YT work. Finally, let's talk about bing. Bing ads are often pushed under the rug... But they can generate a TON of extra ROI. Here's how you can add an extra 20%-30% to your revenue in a matter of weeks... Once we've got proof of concept on Google... We import winning campaigns over to bing. Typically running: - pMAX - Shopping - Cold Search - Brand Search At 30% of Google's budget. Here's the deal: If you're currently spending money on Google ads... We'll give you a completely FREE account audit. If not? We'll build you a 90 day strategy. (For $0) If you're interested... Book a 15 min 1-1 call with myself. 100% chance of you walking away with a better idea on scaling your brand. Thanks for reading! 💪🏼 https://lnkd.in/eQCEQ2kQ