Jack Lim’s Post

The TEAM LEWIS 2023 Global Marketing Engagement Index is here. How did the 300 largest global brands navigate another volatile year? Download the report to read more about marketing priorities and some surprising vulnerabilities. https://okt.to/TmSXFP #GlobalMET2023 #MarketingInsights #MarketingReport https://lnkd.in/eYHnd9i7

Ramadan Greetings from The Sales and Marketing Maestros! As the celestial month of Ramadan graces us with its presence, let's harness the power of synergy and strategy to illuminate the marketing landscape like never before! In this season of reflection and connection, let's fine-tune our pitches, craft compelling narratives, and embark on campaigns that resonate deeply with our audience. Together, let's script stories of success, weaving threads of authenticity, innovation, and impact into every interaction. As the stars align and the digital horizons beckon, let's forge ahead with unwavering resolve, leveraging data-driven insights, and agile methodologies to conquer new markets and conquer hearts. Let's not just meet expectations but exceed them, setting benchmarks and raising standards in the realm of sales and marketing excellence. This Ramadan, let's infuse our strategies with empathy, understanding, and cultural sensitivity, fostering genuine connections that endure beyond the holy month. As we break fast together, let's break barriers, celebrating diversity, and inclusivity in every campaign, every conversation. May this Ramadan be a catalyst for growth, innovation, and boundless possibilities in our sales and marketing endeavors. From our dynamic team to yours, here's wishing you a Ramadan filled with blessings, breakthroughs, and bountiful success! #RamadanKareem #SalesAndMarketingMaestros #StrategizeIlluminateElevate #BreakBarriersIlluminateSuccess

Rap and marketing - these are a few of my favorites things. Join me, Willie Blue, Safaniya Stevenson, and the good folks at the Kulur Group on Tuesday, May 14th at 11 am EST as we discuss lessons marketers can learn from rap battles. Link below:

Fully on board with this.

You made it to the weekend, and you've earned a laugh! This is the best 2-minute marketing video I've ever seen about "The Client" that will make you laugh: https://lnkd.in/eg3QB2c5

Basanti might not dance, but we are! We’re on a spree, thanks to FOXGLOVE AWARDS 2023! #CreativeMinds #MarketingAgency #AdvertisingAgency #AdAgencyLife #AwardWinningAgency #WinningStreak #MarketingMasters #WinningMoment #Celebrations #CreativeCelebrations

I spoke about Maaate in Campaign’s Private view this week. How I see it is this - it’s not ok to trivialise such an important issue, nor is it ok to pass the responsibility of addressing toxic behaviour onto peers. BUT, ideas that pioneer new conversations on difficult topics aren’t always going to get it right. And the next generation of work that tackles this issue will learn from Maaaate and come out more insightful and more effective. The big lesson here is the importance of the right creative brief with the right story. Invite people with lived experiences to contribute to the work. And I urge our industry to see this piece of work in a wider context - it’s not perfect but no single campaign is going to solve things. It’s a positive step for progress.

Exploring the role of brand-awareness... How did the #Stanley tumbler excitement begin? Associate professor of marketing Purvi Shah explains the role of limited-edition products and generational brand consciousness, in this Ad Age article: https://bit.ly/3tTSija

To end #AAPImonth, watch this interview with Jamie Kawamoto, VP of Brand Marketing at CBTS' sister company Hawaiian Telecom. Jamie shares insight into her background and the role community has played in her life and career. Watch: http://spr.ly/6047Pwxaf

Growth is what defines a human mind...