Fantastic night at the Kantar Gala. Saw so many wonderful folks. Love all y’all. Thank you. Count me in. Kerry Benson 👍 and Kerry Sette ❤️ pictured here. Onward! #kantarbrandgala
J. Walker Smith’s Post
More Relevant Posts
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My MediaPost column this week is nominally about marketing—a lesson for today from the 1985 New Coke introduction. But in truth, this lesson is not just for marketing or marketers... https://lnkd.in/eCkAA3SA
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Could the ultimate irony of AI be that this specialized science sparks a renascence of generalist liberal arts? The X post linked here predicts that over the next decade, quote, "Generalists will be rewarded as organizations shrink and employees are asked to do more with less. AI will accelerate this trend as specialized tasks become more and more automated." https://lnkd.in/ebbjSyHY
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Brilliant, amazing person. A true force of nature. Congratulations!
🎖️Congratulations to Reimagining the Civic Commons partner Carol Coletta on being awarded the 2024 The LaGasse Medal by the American Society of Landscape Architects .🎖️ https://lnkd.in/eS2dMQh9 #Memphis #Design #publicspace #champion SCAPE Landscape Architecture DPC Memphis River Parks Partnership The Kresge Foundation Knight Foundation THE JPB FOUNDATION William Penn Foundation
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The power of difference. In 61 flavors.
Defining and articulating what makes businesses and brands competitive and valuable I Managing Partner at The Blake Project
Brands in all stages of development must strive to create meaningful differences that underpin their competitive advantage. Here are 61 examples to leverage for your brand strategy. #brandstrategy #branding #brandmanagement https://lnkd.in/gVHrQ4mi
61 Ways To Differentiate Your Brand - Branding Strategy Insider
https://brandingstrategyinsider.com
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Interesting enough to click on.
What is one thing you wish you had known when you entered the #insights, and/or the one thing you wish you could change about our profession today? Crispin Beale asked this question of hashtag #marketresearch experts including Ray Poynter (ESOMAR), Ritanbara Mundrey (Nestlé), Kristin Luck, (ScaleHouse), Sir Martin Sorrell (S4 Capital Group), Ben Page (Ipsos), Melanie Courtright (Insights Association), Jane Frost (Market Research Society (MRS), Justine Clements (Samsung Electronics), Mark Langsfeld (mTab), Alex Hunt (Behaviorally), Jon Puleston (Kantar), Vinay Ahuja (Procter & Gamble), and many others. The responses are insightful and engaging. What's your one insight wish? https://lnkd.in/gUEThNKM
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Pictured here is the North American A-Team (sans Mr. T, lol). You want insights? Brand building? Creative excellence? Optimization efficiencies? Growth? You name it. Look no further. I am proud to be shoulder to shoulder with these brilliant Kantar professionals. We have a lot of best-in-class tools and knowledge on offer. Yeah, I'm bragging. But none better. Onward. #kantarbrandgala Consulting by Kantar
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Pictured here is the North American A-Team (sans Mr. T, lol). You want insights? Brand building? Creative excellence? Optimization efficiencies? Growth? You name it. Look no further. I am proud to be shoulder to shoulder with these brilliant Kantar professionals. We have a lot of best-in-class tools and knowledge on offer. Yeah, I'm bragging. But none better. Onward. #kantarbrandgala Consulting by Kantar
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As marketers, we love the next big thing. Right now, that's gen AI. But I've got a skeptical view. The next big thing always becomes another same old thing. Therein lies the paradox that the more marketing gets better the more marketing stays the same. This is the subject of my latest MediaPost column. https://lnkd.in/e7WW3FkX
The Paradox Of The Next Big Thing
mediapost.com
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Grok on this … Voters are kinda bored with this election cycle. Interest is lowest in 20 years. Pundits beware … fewer people care. True in everything? You bet. That’s my interpretation … consumers want boring. Ask me more.
Voters who have interest in election hits nearly 20-year low: Poll
https://thehill.com
Congrats J. Walker Smith !!!!