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Eye Spot On this episode of my LinkedIn series BIG DATA BRAINS, iSpot.tv founder Sean Muller explains why multi-currency CTV has urgency and how Universal ID will change advertising. TVREV The Measure ESHAP
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Customer Excellence Leader - Scalability and Change Management Leader
3wIt’s an interesting take. The difficulty is the fragmentation will never go away, companies like Samsung and Sony aren’t licensing their user data, resulting in massive gaps in panel data this affects true deduplication and impression data is still extrapolated. Some walled gardens are letting companies peek over the wall, but other companies are putting up fences, sharing some data but withholding the most valuable pieces. A universal, privacy centric universal ID would be amazing. Being able to look not just across TV but across all digital media would be incredible. But good luck getting publishers and platforms to agree on one ID. Everyone wants their solution to be adopted, causing more confusion and fragmentation.