Isabella Simonetti’s Post

NBA's $76B Media Rights Deal: Insights for Marketing Marketing Leverage: The NBA's media rights deal with Disney, Amazon, and NBC showcases strategic partnerships and expansive media reach. Brands can leverage media deals to enhance visibility and engagement. Ad Opportunities: Advertising opportunities during NBA broadcasts, provide a prime platform for reaching diverse and engaged audiences. Digital Transformation: Streaming services highlights the shift towards digital consumption, urging brands to invest in multi-platform marketing strategies. Industries to Focus On: Sports Marketing Broadcasting & Media Streaming Services Consider This: Does your target audience watch NBA games? If so, advertising during NBA broadcasts could be a great opportunity for your staffing agency to reach potential clients and candidates. #Marketing #MediaRights #NBA #Advertising #DigitalStrategy #BrandEngagement

With the NBA Finals set to begin, the league is working behind the scenes to finalize a massive TV rights deal worth $76 billion over 11 years. In this piece, Joe Flint, Isabella Simonetti and I explain how NBC, Amazon and ESPN wound up the likely winners, with exclusive details on the packages and negotiations and why Warner’s TNT isn’t in the mix. This isn’t just any sports deal: it’s a defining moment for the industry. Media companies are placing huge bets on an uncertain future in streaming. NBC is committing some $28 billion (more than Warner Bros. Discovery’s entire market value). As we report, NBC will likely be raising Peacock’s prices and making big budget cuts, as a result of becoming an NBA partner. As the league cashes in, so will stars like Luka Doncic and Jayson Tatum, who are set to duel in Game 1 on Thursday.

National Basketball Association (NBA) rights: Milestone for TV biz As the Boston Celtics and Dallas Mavericks prepare for a face-off in the #NBA Finals, the league is embroiled in a nail-biting battle to secure a TV rights deal. The NBA is in advanced talks to reach deals with #NBC, Amazon, and ESPN that would bring in $76 billion in revenue over 11 years, according to The Wall Street Journal reports, citing anonymous sources. The stakes are high. An agreement represents a crucial moment for the TV industry, dealing with the decline of cable and uncertainty about the financial viability of streaming. #PremierLeague #MediaRights #Streaming #BusinessStrategy  #digitalmedia #businessmodels

As the Boston Celtics and Dallas Mavericks prepare to face off in the NBA Finals, the league is on track to score big: It is closing in on deals with NBC, ESPN and Amazon that would bring in about $76 billion in media revenue over 11 years, people familiar with the discussions said. The NBA sweepstakes has turned into a defining moment for the TV industry, highlighting the anxieties of traditional media companies about the collapse of cable and their uncertain financial futures in the streaming world. It has put front-and-center the paradox that sports content is outrageously expensive but also critical to own in an industry in which it is one of the few reliable ways to draw in audiences. The NBA is on track to increase its annual fees by more than 2.5 times under the new deal, to an average of nearly $7 billion. The NFL roughly doubled its fees under its last deal to around $10 billion a year. The NBA has much lower average ratings than the NFL, but it has more games and a young audience that is important to advertisers. It is very popular abroad, which is a big motivator for Amazon’s Prime Video. #nba #professionalsports #basketball #nfl #mlb #television #streaming #nbc #espn #amazon #disney #wnba #sportsmarketing #warnerbrothers #tnt #entertainment #media #sportsmanagement

Download the free report: https://hubs.ly/Q02lPJv10 Across major sports markets, the broadcast rights to popular sports competitions are increasingly being split across a growing number of services, including streamers. This report looks at the driving forces behind the fragmentation of the sports media market, as well as its impact on various stakeholders across the industry

Not a done deal but the average annual revenue to the league would be $6.9B split among Disney/ESPN ($2.6B), NBC ($2.5B) and Amazon ($1.8B) over the term of 11 years.

The NBA’s current contracts with ESPN and Warner Bros Discovery’s (WBD) TNT Sports expire at the end of the 2024/25 season and are worth a combined US$24 billion. The league targets a major revenue increase, with some observers believing it could double or even triple its annual domestic broadcast income. According to The Athletic's Andrew Marchand, the “framework” of a deal between the NBA and Amazon calls for games broadcast on Prime Video for at “least the next decade.” The deal would begin starting in the 2025-26 season.

You can't make this sh*t up. If you follow my posts you see a trend here with sports and streaming, similar to the political race. Losing billions, no public confidence overall, and absolute unwillingness to fix the core problem. When a simple single solution exists to fix it all, bring profits back, and makes happy consumers/fans. #nextgenstreaming #freecast #streamingwars #nomoreappdiving #sports #streaming https://lnkd.in/dXtncA_7

#futureoftv breaking down the misconceptions of what’s possible in CTV. Ultra premium live sports at scale, with transparency and control (reach and frequency) via fully decisioned (data driven, biddable, self service) buying through The Trade Desk. Drive growth for your brand now in the critical holiday season.

The NFL is headed to trial on February 22 to defend the Sunday Ticket in a class action antitrust lawsuit. The witness list includes some of the NFL's most influential figures, including Roger Goodell, Robert Kraft and Jerry Jones. We all the details on Sportico. #sportslaw #sportsbusiness #antitrustlaw #broadcasting #NFL