"Kylie Jenner created a whole new playbook for marketing as we know it today on social media... but the danger is when you are number one, the only way is down, and you have to keep innovating. It’s been nine years of Kylie Cosmetics, and she has not changed or innovated the way she markets her company, and you can start to see the results in falling sales..." Samaneh Zamani Samaneh Zamani, our brilliant Strategy Director, took the stage at MAD//FEST to share her wisdom on the fundamentals of brand building. Her packed-out session, titled "RIIISE AND SHIIINE, KYLIE COSMETICS. BUILD YOUR BRAND OR GO BUST," highlighted crucial lessons for every brand marketer: 💥 Establish Your Distinctive Character: And stay true to it. 💥 Adapt in Short-Form Environments: Flexibility is key. 💥 Harness the Power of People: Humanise your brand online. For those of you who attended, we hope you enjoyed the session! #MADFest #BrandBuilding #MADFestLondon #MarketingStrategy
Absolutely smashed it! Incredibly informative, engaging and most importantly... funny! 👏
Samaneh Zamani You’re doing amazing sweetie
Ever so proud of my amazinggg line manager💗💅🏼🫶🏼 Samaneh Zamani look at that crowd!! You queen.
👏👏👏👏👏
Really excellent talk yesterday 😊
Really enjoyed this yesterday, thank you Samaneh Zamani, such great on stage / presenting charisma I thought you were great!
Co founder and CEO at Iris London
3wFearless girl strikes again 💪