Giddy-up! 'I am Maximus' may have won the Grand National on Saturday, but what was the impact of the annual race? UKOM endorsed data from Ipsos iris shows that Sky Betting & Gaming had the day’s biggest audience (1.1m) among betting apps, as well as the most time spent on its app. Across the six biggest betting brands by audience, three of them saw time spent on their app more than triple compared to the previous Saturday. William Hill recorded a 292% increase in time spent on its app on the day of the National compared to previous Saturday, higher than Ladbrokes Coral (+282%) and Paddy Power (+234%). With the award-winning Ipsos iris, you can understand how audiences react to events ahead of this summer of sport, enhancing your understanding of online behaviour and enriching your planning strategies. #GrandNational #AudienceEngagement #Ipsosiris #UKOM #DataAnalysis #SkyBet #WilliamHill #Ladbrokes #PaddyPower #Sports #OnlineBehaviour #Planning #SummerOfSport #IamMaximus #DigitalAudience #Insights
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Director at Ipsos UK, Media Development helping media and tech clients understand their audiences, optmise their content and platforms and lots more
Great to be able to look at the impact of particular events on different media or brands - and such a big impact to the betting brands
Giddy-up! 'I am Maximus' may have won the Grand National on Saturday, but what was the impact of the annual race? UKOM endorsed data from Ipsos iris shows that Sky Betting & Gaming had the day’s biggest audience (1.1m) among betting apps, as well as the most time spent on its app. Across the six biggest betting brands by audience, three of them saw time spent on their app more than triple compared to the previous Saturday. William Hill recorded a 292% increase in time spent on its app on the day of the National compared to previous Saturday, higher than Ladbrokes Coral (+282%) and Paddy Power (+234%). With the award-winning Ipsos iris, you can understand how audiences react to events ahead of this summer of sport, enhancing your understanding of online behaviour and enriching your planning strategies. #GrandNational #AudienceEngagement #Ipsosiris #UKOM #DataAnalysis #SkyBet #WilliamHill #Ladbrokes #PaddyPower #Sports #OnlineBehaviour #Planning #SummerOfSport #IamMaximus #DigitalAudience #Insights
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Pioneering the Future of Sports Betting: A Fresh Opportunity in the African Market We are excited to share the latest advancements in the sports betting industry, particularly in the burgeoning African market. As a leading brand in the Sportsbook sector, we are at the forefront of innovation, continuously exploring new horizons in gaming technology and customer experience. It’s no news that the African market is ripe with gaming investment opportunities, and with a rapidly growing population of tech-savvy youth and a burgeoning middle class, the region is poised for a significant leap in the sports betting sector. Leveraging our expertise and innovative technology to provide a unique and exciting gaming experience has been and will remain our core focus. Our recent breakthroughs in AI-driven predictive analytics, mobile gaming, online lottery and live-streaming technologies have set us apart from the competition. These advancements not only enhance the gaming experience but also provide valuable insights for our partners, paving the way for strategic growth and increased profitability. As we continue to push the boundaries of innovation, we invite gaming operators and investors to join us in this exciting journey. Partnering with us presents a unique opportunity to tap into the African market, benefit from our advanced technology, and be part of a game-changing initiative. Join us, let's continue to shape the future of gaming together. Touch base here : https://lnkd.in/eAfbucFa #SportsBetting #GamingIndustry #Lottery #PMU #OnlineGaming #AfricaGaming #SportsBook #BettingTips #Jackpot #PlayResponsibly #Goal #igaming #gamingsolutions #SportsBetting #Innovation #AfricanSportsbook #Partnership #GrowthOpportunities
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Here's a straightforward trick to boost your iGaming platform in an exciting and innovative way. Amidst the pandemic, offline sports took a pit stop, but virtual sports raced ahead, offering a great alternative for players craving action 🏎️ In the post-covid world, virtual sports are an amazing tool to give your platform the ultimate advantage to expand betting offerings. 🏁 Find out how: https://lnkd.in/dMSiTFGW #virtualsports #igamingplatform #igamingbusiness #sportsbetting
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🏅 𝗧𝗵𝗲 𝟮𝟬𝟮𝟰 𝗢𝗹𝘆𝗺𝗽𝗶𝗰 𝗚𝗮𝗺𝗲𝘀 𝗮𝗿𝗲 𝗳𝗮𝘀𝘁 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵𝗶𝗻𝗴, 𝗯𝗿𝗶𝗻𝗴𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗺 𝘁𝗵𝗲 𝗲𝘅𝗰𝗶𝘁𝗲𝗺𝗲𝗻𝘁 𝗼𝗳 𝘀𝗽𝗼𝗿𝘁𝘀 𝗯𝗲𝘁𝘁𝗶𝗻𝗴 ! 🌟 In this period of enthusiasm and competition, the importance of monitoring sports betting 𝗮𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀, 𝘄𝗲𝗯𝘀𝗶𝘁𝗲𝘀 𝗮𝗻𝗱 𝗮𝗽𝗽 𝗺𝗼𝗯𝗶𝗹𝗲 cannot be overstated. We are gearing up to welcome a massive influx of users eager to bet on their favorite athletes and national teams. It is crucial that these platforms are ready to meet this growing demand by providing a smooth, reliable, and secure experience. With Ekara by ip-label group, sports betting operators can ensure that their applications and websites function optimally at all times, thus guaranteeing a quality user experience during this major event. From the constant availability of services to the speed of transactions, every detail matters in delivering an unforgettable betting experience to sports enthusiasts worldwide. Leave nothing to chance during the 2024 Olympic Games. Ensure that your sports betting platforms are ready to meet this challenge with proper monitoring. 𝗣𝗿𝗲𝗽𝗮𝗿𝗲 𝘁𝗼 𝗼𝗳𝗳𝗲𝗿 𝗮𝗻 𝘂𝗻𝗽𝗮𝗿𝗮𝗹𝗹𝗲𝗹𝗲𝗱 𝗯𝗲𝘁𝘁𝗶𝗻𝗴 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗺𝗮𝗸𝗲 𝗵𝗶𝘀𝘁𝗼𝗿𝘆 𝗶𝗻 𝘁𝗵𝗶𝘀 𝗲𝘅𝗰𝗲𝗽𝘁𝗶𝗼𝗻𝗮𝗹 𝗲𝗱𝗶𝘁𝗶𝗼𝗻 ! 🏆🌍 #OlympicGames2024 #Paris2024 #SportsBetting #Monitoring #Performance #UserExperience #Observability
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🎮 Virtual sports betting is gaining popularity in the iGaming industry as a form of entertainment. With limited real sporting events and inconvenient timing, virtual sports provide frequent opportunities for excitement and winning. These simulated matches, which don't occur in reality, appeal to ordinary individuals, especially in low-income and less-educated regions like Africa. Analysts can create virtual leagues and unique multiplayer events with interactive elements, enhancing the overall experience. There are two main types of virtual sports: computer simulation and video compilations of real sporting events. Compact and easily streamable on mobile devices with low network bandwidth, virtual sports offer condensed matches for quick betting and viewing of results. Content providers like Betradar and Betgames offer virtual sports options such as football, basketball, tennis, races, cricket, and Formula 1. Bookmakers can adjust outcome factors and margins for events, while Betting Software integrates cutting-edge virtual sports solutions into websites and mobile applications. For more information, reach out to our managers through the feedback form or online chat. 📲🌐 #VirtualSports #iGaming #Betting #Entertainment
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We’re happy to announce our new data partnership with Betinvest! Last year, Abios released its esoccer offering featuring an odds feed, widgets and accompanying streams, creating an all-in-one betting experience. It proved to be a popular product for sportsbooks looking to increase live content after big events or during season downtime. To increase coverage, Abios has partnered with sportsbook solutions provider Betinvest. Through the deal, Abios gets access to over 11,130 monthly events across CyberLive!Arena (CLA) and Esport Pro Club (EPC) tournaments, allowing partners to differentiate and increase their offering. Oskar Bonnevier Fröberg Fröberg, Managing Director and Founder of Abios, comments: Abios has recently taken significant strides to facilitate our esoccer product reaching new heights. With proprietary modelling, access to real-time data sources and a team of #esports experts, we’ve been able to build a reliable odds feed coupled with exciting bet offers. To help us provide 24/7 content to partners across the globe, we’re thrilled to have Betinvest onboard. With the content they provide, we can ensure even higher flexibility and availability for our partners, ultimately leading to more differentiated and optimised sports betting offerings.” Read the full press release here: https://lnkd.in/dGQQ9zHS
Abios scales up esoccer offering through new data deal with Betinvest - Abios Newsroom
https://abiosgaming.com/press
