IPG Mediabrands’ Post

Jeremi Gorman was dropping so many powerful insights on our last panel. This is the best nuanced perspective I've heard on recruiting representative participants on industry panels while avoiding tokenism, and recognizing the burden you may be putting on a panelist. Check it out if you missed it!

In 2023, Women's Sports Experienced a Turning Point: Major Broadcast Deals, Iconic Players, and Unprecedented Viewership Reshaped the Sporting World. Projections by Deloitte suggest that elite women's sports revenue could soar past $1 billion this year, marking a remarkable 300% surge from 2021. CNBC Engages Top Female Executives in Sports to Discuss Equality, Memorable Moments, Media Representation, and Name, Image, and Likeness Regulations.  www.evolvepublication.com #WomensSports #SportsIndustry #EqualityInSports #BroadcastDeals #AthleteRevenue #MediaRepresentation #NILRegulations #SportsManagement #EvolvePublication #BusinessInsights #BusinessPublication

The meaning behind the title for my talk, "Beyond Your Own Backyard: How Ambitious Women Can Use Co-Marketing for Audience Growth," for the Mission: Possible Summit signifies a strategic and proactive approach for ambitious women to expand their reach and influence. It underscores the power of collaboration through co-marketing, going beyond the confines of one's immediate sphere of influence or "backyard." I would like you to be my guest: https://lnkd.in/g9NMrVJZ #CollaborationIsQueen

How can brands make their audience feel represented and included in their campaigns? In the fight against stereotypes, brands must create advertising campaigns that prioritize #diversity and #inclusivity in their messages, helping to build a more inclusive landscape. Ready to develop ad strategies that embrace everyone? Learn more about the five-pronged approach to advertising: 🔗 https://lnkd.in/eKx5AtMK #AdsBeyondLables #InclusiveTargeting #ContextualAdvertising #AdTechBlog Seedtag

Interesting insights from this recent Deloitte study. They're not that surprising to me though; I know that women's sports fans are engaged, they just don't get the recognition they deserve. Women who played sports being more engaged makes sense as they have an additional attachment to sports. It's interesting to see that in these findings, they can be more engaged than men who did and didn't play sports. So, what does this mean? Sports teams and marketers: if your target audience isn't women, perhaps rethink some strategies moving forward. #SportsFans #FanEngagement #WomenInSports

#TakeActionTuesday: This week we are shedding light on the women in media who cover men’s sports, are breaking barriers and making history, yet they often are unfairly criticized compared to men in the media business.     ESPN’s legendary commentator, Doris Burke, made history as the first woman game analyst for the 2024 NBA Finals, just the latest achievement in her impactful career. Yet her expertise and commentary are often scrutinized by fans (usually men) who question if a woman can cover men’s sports. Broadcasters like Jenny Cavnar, the play-by-play announcer for the Oakland A’s, and sports reporter Dani Wexelman, are also often dissed online for their comments or minor errors, while men broadcasters who do the same are perceived to be entertaining and their mistakes are often overlooked.     Despite these challenges, these talented women journalists and many others, continue to break barriers and champion fellow women in sports media. Uplifting women in sports—whether as athletes, commentators, coaches or other— is essential to creating a truly inclusive and equitable environment. #TheEquityProject    Your Turn:  1. Show your support for women in sports media by amplifying their voices, supporting their work, and following their success on social media.  2. Challenge stereotypes and point out discrepancies when you see sexism; educate others on the expertise and contribution these women have brought to the table.   3. Highlight your favorite #WomenInSports media in the comments below! 

It can be quite difficult to get an influencer's attention and get them to work with you. We asked our head of talent relations, Kate, to share insights in this carousel. By implementing these strategic tips, you may greatly increase the attractiveness of your brand and strengthen the chances of a successful collaboration. BTW Kate was acknowledged as one of The Creator Economy’s Top 30 Leading Women by Hello Partner. Her tips are definitely worth following. #influencercollaboration #socialmediamarketing #digitalmarketing

#Barbie is making waves in cinemas around the globe, but the real magic happens when we use this pink wave to spark change! Brands can embrace this momentum to reshape perceptions and positively portray women in advertising. But it's not just about advertising, or riding the pink wave in the short-term, it's about influencing society, and positive female representation in the long-term. Check out this Ipsos Views paper which outlines how stronger female portrayals equals stronger advertising performances. A win not just for brands, but more importantly, for society! Take a look here: https://lnkd.in/d7pupEuU #creativity #effectiveadvertising #womensday #advertising

I had a weird conversation last week with a really important person in my life who is well intentioned, but who said something I don’t agree with. They said that trying to accommodate all the different exceptions that are coming up these days (I’m paraphrasing) is hard and complicated, and that a lot of the legacy rules and policies that existed in the past (like only men could vote before 1920 in the US) were the result of simplification, not prejudice. I mean, I guess it would be simpler if we were all exactly the same size, shape, and color, and we all only needed one size boot. But that’s not an excuse for making one size boot and mandating that all the people wear it even if it doesn’t fit. Or that they don’t have the right to wear boots then. Being inclusive and accommodating an array of needs is complicated and complex. But saying that we shouldn’t try because it’s simpler not to is stupid. (I tried to find a more articulate adjective and came up short. Sorry.) Marketing with inclusivity at the center of your strategy matters to your results because it matters to consumers, and that sets us toward a better world. I’m proud of and impressed by the brave leaders taking the biggest, boldest steps toward a more inclusive marketing landscape. It’s super hard, and complicated, and will be fraught with pitfalls and lessons learned along the way. But it is also more attainable today than ever before. We have the tools, the intention, the technology, and the insights to help create personalized, inclusive experiences at scale. And get better with each attempt. Thank you Chantelle Akwei for this insightful and actionable article about inclusive advertising and the Allies of Diversity audience from Amazon Ads, and the link to our 2023 Higher Impact report. You rocked it. 🙌 #diversityequityinclusion #diversity #inclusion #inclusivemarketing

As we prepare to watch England’s Lionesses play in the final of the most watched Women’s World Cup EVER, it is evident that we’re moving in the right direction. But there’s still much work to be done. Globally, 29% of consumers say gender equality is the most important part of DEI to them, according to Higher Impact report from Amazon Ads. In the past few years, brands have been busting gender stereotypes with ads that show individuals who identify as women championing the workplace, playing sports and being proud of their bodies. Brands need to do more than just show women’s faces; they need to showcase them. Showcasing women’s success involves highlighting inspirational stories and rewriting narratives that may create patriarchal barriers. It goes beyond visibility and creates role models for all ages. It not only creates equity, but ensures that everyone of every gender feels heard and seen. Learn more about Why Inclusivity Matters: https://lnkd.in/eZ6x3_sU I am thankful for my brilliant collaborators and amazing team: Fiona Green Deirdre Buckingham Sunny Youn Kat Dykeman Stuart Feil Akama Davies Veronica P. #inclusion #representationmatters #equity #authenticity #innovation #marketing